Email Campaigns Dashboard

Information Architect: Abi Jones
Client: Ferrari North America
Project: Email Campaign System
Deliverables: Site Structure, Wireframes, and Interaction Design

4.2.0a | Email Campaigns dashboard

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snapshot
of all scheduled emails in the
system.

1. The Scheduled Emails tab
People Email Files Events reports + Statistics
will be selected by default,
and allows the user to see all

Fna Email dashboard
emails scheduled for delivery in
dashboard
the future. The user can enter
an editing mode from that
2009 Emails 1 tab, accessing areas where he
recently Sent Emails drafts
Scheduled Emails
Create new Email or she can modify the email,
Send Date Campaign Subject Review Edit change its scheduled date, and
Create a Campaign
change its recipient list from
3
2 4
Mon. 3/9/09 road atlanta drivers get ready! View Email Edit Email there.
Email archive
Weds. 3/15/09 homestead drivers important reminders View Email Edit Email
list Management The number of emails that may
be scheduled at any given time
Mon. 3/23/09 homestead dealer guests race recap View Email Edit Email
System Settings
is unknown. if Fna selects to
schedule more than 25 emails
Mon. 4/9/09 homestead ViP guests get ready! View Email Edit Email
at once, this portion may need
Mon. 4/23/09 Pirelli Sweepstakes race recap View Email Edit Email to be paginated.
Weds. 5/15/09 road atlanta drivers important reminders View Email Edit Email
2. Each Campaign name is
linked to the detail page for
Mon. 5/23/09 homestead drivers race recap View Email Edit Email
that campaign. The detail page
Mon. 6/9/09 homestead dealer guests get ready! View Email Edit Email includes an overview of all of
the emails in the campaign and
Mon. 6/23/09 homestead ViP guests race recap View Email Edit Email
links to reports and details for
the campaign and emails within
Weds. 7/15/09 Pirelli Sweepstakes important reminders View Email Edit Email
that campaign.
Mon. 7/19/09 road atlanta drivers get ready! View Email Edit Email
3. Each Email name is linked to
Weds. 7/25/09 homestead drivers important reminders View Email Edit Email
its detail page, unsent emails
Mon. 7/28/09 homestead dealer guests race recap View Email Edit Email may be edited from that detail
page.
Mon. 7/29/09 homestead ViP guests get ready! View Email Edit Email
4. Each ‘View Email’ link also
Mon. 8/3/09 Pirelli Sweepstakes race recap View Email Edit Email
goes to the email detail page,
Weds. 8/15/09 road atlanta drivers important reminders View Email Edit Email from there a use can edit email
Fold

details, including template,
Mon. 8/23/09 homestead drivers race recap View Email Edit Email
text, campaign assignment and
send date.
Mon. 8/29/09 homestead dealer guests get ready! View Email Edit Email
Mon. 9/23/09 homestead ViP guests race recap View Email Edit Email

Weds. 9/25/09 Pirelli Sweepstakes important reminders View Email Edit Email

Showing all scheduled emails

Legal Notices | Terms and Conditions | Privacy Policy

2
FErr ar i ChallEngE EMail SYSTEM | inTEr aC Tion dESign | 26 MarCh 2009

4.2.0b | Email Campaigns dashboard - Secondary View

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snap-
shot of the most recently sent
emails in the system.

1. Sent Emails displays a list
of the 10 emails most recently
sent, arranged first by Sent

Fna Email dashboard
date, then by Campaign name
dashboard
1 and Email Subject.
2009 Emails
6 2. Each Campaign name is
Scheduled Emails
Create new Email linked to the detail page for
4
Sent Campaign Subject open rate CTr Campaign Email that campaign. The detail page
Create a Campaign 5 reports reports includes an overview of all of
3
Email archive 3/9/09 road atlanta drivers get ready! 72.3% 6.5% Campaign Email report
2 links to reports and details for
report
list Management the campaign and emails within
3/15/09 homestead drivers important reminders 18% 7.8% Campaign Email report that campaign.
System Settings
report
3/23/09 homestead dealer guests race recap 22% 11.2% Campaign Email report
the detail page for that email.
report
4/9/09 homestead ViP guests get ready! 44.5% 22.2% Campaign Email report 4. The ‘Sent’ field indicates the
report date the email was sent. The
exact time the email is sent is
4/23/09 Pirelli Sweepstakes race recap 72.3% 20% Campaign Email report
included in the campaign and
report
email detail sections.
5/15/09 road atlanta drivers important reminders 18% 3% Campaign Email report
5. The ‘Open Rate’ field indi-
report
cates the percentage of emails
5/23/09 homestead drivers race recap 22% 12% Campaign Email report
viewed by recipients.
report
The ‘CTR’ field indicates the
6/9/09 homestead dealer guests get ready! 44.5% 16.5% Campaign Email report
click through rate for each
report
email.
6/23/09 homestead ViP guests race recap 72.3% 6.5% Campaign Email report
report 6. The user can click on
“Campaign report” in the Sent
7/15/09 Pirelli Sweepstakes important reminders 18% 7.8% Campaign Email report
Emails view to see the report
report
for the campaign associated
Fold

with that email.
7 Showing 10 most recently sent emails View all 2009 Emails
The user can click on “Email
report” in the Sent Emails view
to see the invidual report for
that particular email.

7. This text displays the num-
ber of emails the user is view-
ing and provides a link to the
entirety of the current year’s
Legal Notices | Terms and Conditions | Privacy Policy email archives.

3

4.2.0c | Email Campaigns dashboard Tertiary View

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a snapshot
of all scheduled emails in the
system.

1. The Scheduled Emails tab
will be selected by default,
and allows the user to see all

Fna Email dashboard
emails scheduled for delivery in
dashboard
the future. The user can enter
an editing mode from that
2009 Emails 1 tab, accessing areas where he
Scheduled Emails
Create new Email or she can modify the email,
Send Date Campaign Subject Edit change its scheduled date, and
Create a Campaign
change its recipient list from
3
2 4
Mon. 3/9/09 road atlanta drivers get ready! Edit Email there.
Email archive
Weds. 3/15/09 homestead drivers important reminders Edit Email
list Management The number of emails that may
be scheduled at any given time
Mon. 3/23/09 homestead dealer guests race recap Edit Email
System Settings
is unknown. if Fna selects to
schedule more than 25 emails
Mon. 4/9/09 homestead ViP guests get ready! Edit Email
at once, this portion may need
Mon. 4/23/09 Pirelli Sweepstakes race recap Edit Email to be paginated.
Weds. 5/15/09 road atlanta drivers important reminders Edit Email
2. Each Campaign name is
linked to the detail page for
Mon. 5/23/09 homestead drivers race recap Edit Email
that campaign. The detail page
Mon. 6/9/09 homestead dealer guests get ready! Edit Email includes an overview of all of
Mon. 6/23/09 homestead ViP guests race recap Edit Email
the campaign and emails within
not Scheduled Pirelli Sweepstakes important reminders Edit Email
that campaign.
not Scheduled road atlanta drivers get ready! Edit Email
not Scheduled homestead drivers important reminders Edit Email
its detail page, unsent emails
not Scheduled homestead dealer guests race recap Edit Email may be edited from that detail
page.
not Scheduled homestead ViP guests get ready! Edit Email
4. Each ‘View Email’ link also
not Scheduled Pirelli Sweepstakes race recap Edit Email
goes to the email detail page,
not Scheduled road atlanta drivers important reminders Edit Email from there a use can edit email
Fold

details, including template,
not Scheduled homestead drivers race recap Edit Email
text, campaign assignment and
send date.
not Scheduled homestead dealer guests get ready! Edit Email
not Scheduled homestead ViP guests race recap Edit Email
not Scheduled Pirelli Sweepstakes important reminders Edit Email

Showing all scheduled emails


4

4.2.2 | Current Year Emails

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides access to all
emails sent and scheduled for
the current season.

People 1. The filtering tools shown
Email Files Events reports + Statistics
here use two menus, one with
Email System > 2009 Emails
the option to filter by Sched-
uled, Sent, drafts and all
dashboard
2009 Emails Emails, and another with the
2009 Emails option to filter by All Cam-
paigns, Unassigned (non-cam-
1 3
Create new Email Filter By: Filter
All Campaigns
Scheduled
paign emails) and individual
campaign names.
Create a Campaign See 50 | 100 | ALL items Per Page
Email archive 2. This view displays sched-
2 SCHEDULED EMAILS uled emails and includes the
list Management
columns Scheduled date,
date Campaign Subject Edit Email Email report Campaign report
Campaign, Email Subject, Edit
System Settings
4 5 6 Email, Email report and Cam-
Mon. 3/9/09 road atlanta drivers get ready! Edit Email Unsent Campaign report
paign report. Sent emails use
the same columns headings,
Weds. 3/15/09 homestead drivers important reminders Edit Email Unsent Campaign report
but the items under Edit Email
Mon. 3/23/09 homestead dealer guests race recap Edit Email Unsent Campaign report read ‘Sent’ and are unlinked
and the items under Email
Mon. 4/9/09 homestead ViP guests get ready! Edit Email Unsent Campaign report
report read ‘Email report’ and
link to the report.
Mon. 4/23/09 Pirelli Sweepstakes race recap Edit Email Unsent Campaign report
Weds. 5/15/09 road atlanta drivers important reminders Edit Email Unsent Campaign report 3. Pagination in this instance
is set to all, the recommended
Mon. 5/23/09 homestead drivers race recap Edit Email Unsent Campaign report
default pagination is 50 emails.
Guest Name
Mon. 6/9/09 homestead dealer guests get ready! Edit Email Unsent Campaign report
4. Each Campaign name links
Mon. 6/23/09 homestead ViP guests race recap Edit Email Unsent Campaign report to the detail page for that
campaign. The detail page
Weds. 7/15/09 Pirelli Sweepstakes important reminders Edit Email Unsent Campaign report
includes an overview of all of
See 50 | 100 | ALL items Per Page the emails in the campaign and
Page 1 | 2 | 3 | 4 the campaign and emails within
that campaign.
Fold

5. Each Email Subject is linked
to the detail page for that
email. The detail page includes
links for editing unset emails
and links to report information
for sent emails.

6. The Edit Email link goes
directly to editing mode for
an email’s subject, campaign,
body and scheduling informa-
tion.

5

4.2.2.1 | Campaign details

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page provides a detailed
view of a Campaign. This page
appears after clicking on a
campaign’s name.
1. Each Campaign detail head-
Email System > 2009 Emails > Homestead Driver Campaign
ing includes the Campaign
name, date range, completion
dashboard
ratio and report access.
2009 Emails
homestead driver Campaign
1 (edit)
2. The user can download the
Create new Email
date range: March 9 - april 22, 2009 campaign report here (docu-
ment types TBd).
Create a Campaign
Completed: 6 of 18 Emails
Email archive 3. Each sent and scheduled
2 download Campaign report (csv) | Print Campaign report email will be listed in its re-
list Management
spective window. Each can be
clicked on to see its related
System Settings
drafts
Scheduled Emails
3 Sent Emails detail page, with scheduled
emails available for editing
Sent date Subject Template open rate Click rate Bouncebacks recipients report
from here as well.
3/9/09 get ready! First invite invite 3.04% 2.56% .01% View list View report
4. The user can add a new
email to this campaign by click-
3/15/09 get ready! 2nd invite invite 2.54% 3.56% 1.01% View list View report ing on the add new Email but-
ton. This takes the user to the
3/16/09 race Update driver 2.54% 3.56% 2.01% View list View report Create Campaign process.

3/17/09 race Update 2nd Email driver 2.54% 3.56% .01% View list View report

3/20/09 race recap driver 2.54% 3.56% .69% View list View report

3/22/09 race recap 2nd Email driver 2.54% 3.56% .31% View list View report

Totals 2.76% 3.35% 1.09%

See 10 | 20 | ALL Items Per Page
Fold
Page 1 | 2 | 3 | 4

4 add nEW EMail


6

4.2.1.0 | Select recipients: System list goal oF ThiS PagE
This page allows users to select
a recipient list for an email or
email campaign.
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION

1. Users must first either
select an existing recipient list
(System or previously-created
Custom) or create a new one.
Email System > Create new Email > Select Recipients
2. Users selecting a system list
dashboard from the first drop down menu
Select recipients > Compose Email > Confirm Delivery will be given the other drop-
2009 Emails
down menus dynamically based
2 on that selection. in this case,
Create new Email
1. SELECT LIST: the menus for homestead sys-
Create a Campaign tem lists are loaded.
Guest Type: Days Select
Select
All Homestead
List Type: View list

1
Email archive
3. Users can review the recipi-
ents of a system list, but may
list Management
2. REVIEW RECIPIENTS: not make changes to system
System Settings lists. new custom lists may be
Homestead | All Classes | All Guest Types | Fri, Sun Showing 1-10 of 200 edited, as shown on 4.2.5c.
laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail

anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com

andersanders Sam, Mr. F430 driver Fri, Sun Sam@email.com

lastname First, Mr. Enthusiast Fri, Sun last@firstname.com



lastname First, Mr. historic driver Fri, Sun last@firstname.com

3



Fold

3. RECIPIENTS TO CC ON THIS EMAIL:
These are one-time email recipients. The
addresses entered here will not be saved
in the system or included in reporting.

NEXT: Compose Email


7

4.2.1.1 | Select recipients: Make a new list goal oF ThiS PagE
This page allows users to make
custom recipient lists for emails
and email campaigns.
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION

1. Users must first select Make
a new list from the drop-down
menu.

2. Users then select a system
list or previously created cus-
dashboard tom list for customization.
Select recipients > Compose Email > Confirm Delivery
2009 Emails
3. By default, all recipients
on the loaded custom list are
Create new Email
1. Select List: selected. The user may dese-
Create a Campaign 1 lect recipients by unchecking
Make a New List
List Type:
boxes.
Email archive
4. This page continues on the
list Management 2. Customize List: next image.
System Settings Guest Type: Days Select
Select
All Homestead
List Type: Create Editable list

3. Edit Custom List:

Homestead | All Classes | All Guest Types | Fri, Sun Showing 1-10 of 200
laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail

anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com



3


Fold



4 (Page continues below)


8

4.2.1.1 | Select recipients: Make a new list (continued)

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION Continued from previous page:
This page allows users to make
3. Edit Custom List:
custom recipient lists for emails
Homestead | All Classes | All Guest Types | Fri, Sun and email campaigns.
Showing 1-10 of
200
1. Each recipient list must have
laST naME FirST, TiTlE gUEST TYPE rEgiSTErEd daTES EMail a unique name. if the user se-
lects a list name that is already
anderson andy, Mr. F430 driver Fri, Sun andy@anderson.com taken, the system provides an
error response such as “Pirelli
racing is already in use, please
choose a different list name.”
if list naming is successful, the
list name appears on the fol-
lowing screen.
2. These recipients are carbon
lastname First, Mr. historic driver Fri, Sun last@firstname.com copied on this email, but not
included in any email reporting.
This primarily serves as an in-
house quality review tool.
3. a custom recipient list is
saved when the user clicks this
lastname First, Mr. historic driver Fri, Sun last@firstname.com button. The system does not
require completing the entire
email process to create a cus-
tom recipient list for later use.
1 4. Name This List Once you save this list it will not be updated by the system. If you need to edit
this list, please do so from the admin section.

2 5. Recipients to CC on this email:
These are one-time email recipients. The
addresses entered here will not be saved
in the system or included in reporting.

Fold

3 Save Custom recipient list


9

4.2.1.2 | Compose Email

goal oF ThiS PagE
WELCOME JOHN! LOG OUT | VIEW ACCOUNT INFORMATION This page includes customiza-
tion for all schedule, design
and text elements of an
email.
1. The recipient list name is
Email System > Create new Email > Compose Email
included, showing the system
Select recipients > Compose Email > Confirm Delivery list or custom list in use.
dashboard
2. The Campaign field uses
2009 Emails
an autocomplete to detect
1
recipient list: homestead F430 drivers
Create new Email the name of the campaign as
entered by a user.
Create a Campaign
Campaign: 2
homestead drivers
3. The Email Subject appears
Email archive
in the subject line of the re-
Email Subject: 3
get ready!
list Management cipient’s email inbox.
System Settings Schedule: Send immediately 4. Emails may be sent im-
mediately after previewing
4
at
Send on mm/dd/yyy Select Time Zone or they may be scheduled for
12 45 PM
a future date and time. This
scheduling set includes fields
for date, time and time zone.
Template: 5
Invite
5. When opened the Tem-
plate drop-down will display
thumbnails of the two email
templates included in this
delivery.
6 6. This WYSiWYg editor
includes tools that will allow
users some customization
of email while ensuring that
emails are readable across
multiple platforms and ser-
WYSiWYg TEXT EdiTor vices.
Fold

Go Back Save as Draft Preview Email


10

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