Feminine in Eastern Europe to 2014

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Feminine in Eastern Europe to 2014
Published on May 2010

Report Summary

Introduction

This databook provides key data and information on the feminine market covering 11 countries in Eastern Europe. This report is a
comprehensive resource for market, category and segment level data including value, volume, distribution and company share. This
report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on four categories: sanitary pads, pantiliners and shields, tampons, and internal cleansers

*Market, category and segment level information on value and volume with historic (2004-09) and forecast (2010-14) data

*Category level company share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the feminine market, including company overview, key facts and business description

Highlights

The market for feminine in Eastern Europe increased at a compound annual growth rate of 7.1% between 2004 and 2009.

The sanitary pads category led the feminine market in Eastern Europe, accounting for a share of 59.5%.

The leading players in the Eastern European feminine market includeProcter & Gamble Company, The, Johnson & Johnson and
Kimberly-Clark Corporation.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the feminine market in Eastern Europe

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2

Feminine in Eastern Europe to 2014 Page 1/7


Summary market level: feminine care 2
Summary category level: internal cleansers 3
Summary category level: pantiliners and shields 4
Summary category level: sanitary pads 5
Summary category level: tampons 6
Chapter 2 Introduction 7
What is this report about' 7
How to use this report 7
Market definition 8
Chapter 3 Overview 19
Value Analysis 19
Volume Analysis 21
Chapter 4 Eastern Europe Feminine care: Market Overview 23
Value analysis (US Dollars), 2004'09 23
Volume analysis, 2004'09 26
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profiles 37
The Procter & Gamble Company 37
Johnson & Johnson 39
Chapter 6 Category Analysis: Internal Cleansers 41
Chapter 7 Category Analysis: Pantiliners and Shields 52
Chapter 8 Category Analysis: Sanitary Pads 63
Chapter 9 Category Analysis: Tampons 74



Chapter 10 Research Methodology 85
Methodology overview 85
Secondary research 86
Market modeling 87
Creating an initial data model 87
Revising the initial data model 87
Creating a final estimate 88
Creating demographic value splits 88
Primary research 88
Data finalization 89
Ongoing research 89
Chapter 11 Appendix 90
Future readings 90
How to contact experts in your industry 90
Disclaimer 90

LIST OF FIGURES
Figure 1: Feminine care, Eastern Europe, value by category ($m), 2004'14 25
Figure 2: Feminine care, Eastern Europe, category growth comparison, by value, 2004'14 25
Figure 3: Feminine care, Eastern Europe, volume by category (units/6 oz bottle, million), 2004'14 28
Figure 4: Feminine care, Eastern Europe, category growth comparison, by volume, 2004'14 28
Figure 5: Feminine care, Eastern Europe, company share (top five companies) by value (%), 2008'09 31
Figure 6: Feminine care, Eastern Europe, distribution channels by value (%), 2008'09 33
Figure 7: Internal cleansers, Eastern Europe, value ($m), 2004'14 42
Figure 8: Internal cleansers, Eastern Europe, volume (6 oz bottle, million), 2004'14 44
Figure 9: Internal cleansers, Eastern Europe, company share (top five companies) by value (%), 2008'09 47
Figure 10: Internal cleansers, Eastern Europe, distribution channels by value (%), 2008'09 49
Figure 11: Pantiliners and shields, Eastern Europe, value ($m), 2004'14 53
Figure 12: Pantiliners and shields, Eastern Europe, volume (units, million), 2004'14 55
Figure 13: Pantiliners and shields, Eastern Europe, company share (top five companies) by value (%), 2008'09 58
Figure 14: Pantiliners and shields, Eastern Europe, distribution channels by value (%), 2008'09 60
Figure 15: Sanitary pads, Eastern Europe, value ($m), 2004'14 64
Figure 16: Sanitary pads, Eastern Europe, volume (units, million), 2004'14 66
Figure 17: Sanitary pads, Eastern Europe, company share (top five companies) by value (%), 2008'09 69
Figure 18: Sanitary pads, Eastern Europe, distribution channels by value (%), 2008'09 71
Figure 19: Tampons, Eastern Europe, value ($m), 2004'14 75
Figure 20: Tampons, Eastern Europe, volume (units, million), 2004'14 77
Figure 21: Tampons, Eastern Europe, company share (top five companies) by value (%), 2008'09 80
Figure 22: Tampons, Eastern Europe, distribution channels by value (%), 2008'09 82
Figure 23: Annual data review process 86

LIST OF TABLES
Table 1: Feminine care category definitions 9
Table 2: Feminine care distribution channels 10
Table 3: Feminine care, Eastern Europe, value (country-wise), 2004'09 ($m) 19



Table 4: Feminine care, Eastern Europe, value (country-wise) forecast, 2009'14 ($m) 20
Table 5: Feminine care, Eastern Europe, volume (country-wise), 2004'09 (units/6 oz bottle, million) 21
Table 6: Feminine care, Eastern Europe, volume (country-wise) forecast, 2009'14 (units/6 oz bottle, million) 22
Table 7: Feminine care, Eastern Europe, value by category ($m), 2004'09 23
Table 8: Feminine care, Eastern Europe, value forecast by category ($m), 2009'14 24
Table 9: Feminine care, Eastern Europe, volume by category (units/6 oz bottle, million), 2004'09 26
Table 10: Feminine care, Eastern Europe, volume forecast by category (units/6 oz bottle, million), 2009'14 27
Table 11: Feminine care, Eastern Europe, company share (top 20 companies) by value (%), 2008'09 29
Table 12: Feminine care, Eastern Europe, value by company ($m), 2008'09 30
Table 13: Feminine care, Eastern Europe, distribution channels by value (%), 2008'09 32
Table 14: Feminine care, Eastern Europe, value by distribution channel ($m), 2008'09 32
Table 15: Feminine care, Eastern Europe, expenditure per capita ($), 2004'09 34
Table 16: Feminine care, Eastern Europe, forecast expenditure per capita ($), 2009'14 35
Table 17: Feminine care, Eastern Europe, consumption per capita (units/6 oz bottle), 2004'09 35
Table 18: Feminine care, Eastern Europe, forecast consumption per capita (units/6 oz bottle), 2009'14 36
Table 19: The Procter & Gamble Company key facts 37
Table 20: Johnson & Johnson key facts 39
Table 21: Internal cleansers, Eastern Europe, value ($m), 2004'09 41
Table 22: Internal cleansers, Eastern Europe, value forecast ($m), 2009'14 42
Table 23: Internal cleansers, Eastern Europe, volume (6 oz bottle, million), 2004'09 43
Table 24: Internal cleansers, Eastern Europe, volume forecast (6 oz bottle, million), 2009'14 44
Table 25: Internal cleansers, Eastern Europe, company share by value (%), 2008'09 45
Table 26: Internal cleansers, Eastern Europe, value by company ($m), 2008'09 46
Table 27: Internal cleansers, Eastern Europe, distribution channels by value (%), 2008'09 48
Table 28: Internal cleansers, Eastern Europe, value by distribution channel ($m), 2008'09 48
Table 29: Internal cleansers, Eastern Europe, expenditure per capita ($), 2004'09 50
Table 30: Internal cleansers, Eastern Europe, forecast expenditure per capita ($), 2009'14 50
Table 31: Internal cleansers, Eastern Europe, consumption per capita (6 oz bottle), 2004'09 51
Table 32: Internal cleansers, Eastern Europe, forecast consumption per capita (6 oz bottle), 2009'14 51
Table 33: Pantiliners and shields, Eastern Europe, value ($m), 2004'09 52
Table 34: Pantiliners and shields, Eastern Europe, value forecast ($m), 2009'14 53
Table 35: Pantiliners and shields, Eastern Europe, volume (units, million), 2004'09 54
Table 36: Pantiliners and shields, Eastern Europe, volume forecast (units, million), 2009'14 55
Table 37: Pantiliners and shields, Eastern Europe, company share by value (%), 2008'09 56
Table 38: Pantiliners and shields, Eastern Europe, value by company ($m), 2008'09 57
Table 39: Pantiliners and shields, Eastern Europe, distribution channels by value (%), 2008'09 59
Table 40: Pantiliners and shields, Eastern Europe, value by distribution channel ($m), 2008'09 59
Table 41: Pantiliners and shields, Eastern Europe, expenditure per capita ($), 2004'09 61
Table 42: Pantiliners and shields, Eastern Europe, forecast expenditure per capita ($), 2009'14 61
Table 43: Pantiliners and shields, Eastern Europe, consumption per capita (units), 2004'09 62
Table 44: Pantiliners and shields, Eastern Europe, forecast consumption per capita (units), 2009'14 62
Table 45: Sanitary pads, Eastern Europe, value ($m), 2004'09 63
Table 46: Sanitary pads, Eastern Europe, value forecast ($m), 2009'14 64
Table 47: Sanitary pads, Eastern Europe, volume (units, million), 2004'09 65
Table 48: Sanitary pads, Eastern Europe, volume forecast (units, million), 2009'14 66
Table 49: Sanitary pads, Eastern Europe, company share by value (%), 2008'09 67
Table 50: Sanitary pads, Eastern Europe, value by company ($m), 2008'09 68
Table 51: Sanitary pads, Eastern Europe, distribution channels by value (%), 2008'09 70
Table 52: Sanitary pads, Eastern Europe, value by distribution channel ($m), 2008'09 70
Table 53: Sanitary pads, Eastern Europe, expenditure per capita ($), 2004'09 72



Table 54: Sanitary pads, Eastern Europe, forecast expenditure per capita ($), 2009'14 72
Table 55: Sanitary pads, Eastern Europe, consumption per capita (units), 2004'09 73
Table 56: Sanitary pads, Eastern Europe, forecast consumption per capita (units), 2009'14 73
Table 57: Tampons, Eastern Europe, value ($m), 2004'09 74
Table 58: Tampons, Eastern Europe, value forecast ($m), 2009'14 75
Table 59: Tampons, Eastern Europe, volume (units, million), 2004'09 76
Table 60: Tampons, Eastern Europe, volume forecast (units, million), 2009'14 77
Table 61: Tampons, Eastern Europe, company share by value (%), 2008'09 78
Table 62: Tampons, Eastern Europe, value by company ($m), 2008'09 79
Table 63: Tampons, Eastern Europe, distribution channels by value (%), 2008'09 81
Table 64: Tampons, Eastern Europe, value by distribution channel ($m), 2008'09 81
Table 65: Tampons, Eastern Europe, expenditure per capita ($), 2004'09 83
Table 66: Tampons, Eastern Europe, forecast expenditure per capita ($), 2009'14 83
Table 67: Tampons, Eastern Europe, consumption per capita (units), 2004'09 84
Table 68: Tampons, Eastern Europe, forecast consumption per capita (units), 2009'14 84



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