Download the FemAging 2020 report at Https://FemAging.com In the COVID-19 Era Report illustrates how nearly one-quarter (22%) of U.S. women ages 40-65 believe the coronavirus pandemic will have a negative impact on their health and well-being today and for many years to come.

1. 20
20
FemAging FemAging in the COVID-19 Era
Women Ages
40+ Are Worried
About Their
Health Future

2. While we, and the world, paused to combat
the coronavirus, we thought a lot about the
intersectionbetweenCOVID-19andFemAging.
In particular, would 40+ women be thinking
about COVID-19’s potential impact on their
long-term health and well-being?
To find out, we launched a mini-research
project, FemAging in the COVID-19 Era, which
involved the commissioning of a nationally
representative poll of 513 U.S. women
between the ages of 40 and 65. Our COVID-19
survey was fielded in early May 2020.
Interestingly, the results of our COVID-19
study complement the insights featured in
our FemAging 2020 report, which is now
available.
FemAging 2020 showcases the results of the
FemAging Index, an in-depth, nationally
representative survey of 1,000 U.S. women
ages 40 to 65 conducted in late 2019.
Earlier this year, we were
making final preparations
to release FemAging
2020, a first-of-its-kind
research report that
sheds much-needed
light on the largely
ignored health and
wellness needs of
women ages 40+.
Then, the COVID-19 crisis
struck, which forced us
to delay the report’s
publication.
© 2020 WisePause All Rights Reserved.
Media Usage permitted with proper attribution: wisepause.com
Copyright 2020 WisePause and FemAging. All Rights Reserved. 2

3. Older women
are concerned
about their
health future.
One of the findings of our FemAging 2020
research is that the majority (55%) of women
ages 40+ are worried about their ability to stay
healthy, active and independent as they age.
Also, 45% of respondents to the FemAging
Index survey say that managing stress and
anxiety is important.
We learned that COVID-19 may have heightened
some older women’s concerns about their
long-term health and well-being.
FemAging in the COVID-19 Era
FemAging 2020 Health and Tech Report | FemAging.com 3

4. Nearly one-quarter of women ages 40 to 65 believe
COVID-19 will have a negative effect on their health
and well-being as they get older.
According to the FemAging in the COVID-19 Era study, nearly
one-quarter (22%) of women ages 40 to 65 believe the COVID-19
crisis will have a negative impact on their health and well-being as
they age.
Yet, while the majority (66%) of older women are uncertain about
whether COVID-19 will negatively impact their health, they still have
specific concerns, especially about their mental health.
Do women ages 40+
believe COVID-19 will
have a negative
long-term impact
on their health?
SOURCE: FEMAGING IN THE COVID-19 ERA, 2020
QUESTION: How do you think COVID-19 will affect your health and well-being as you get older?
66%
14%
22%
No effect
Negative
effect
I don’t
know
FemAging 2020 Health and Tech Report | FemAging.com 4

5. When asked which health issues they thought would be most impacted by
COVID-19, 60% of respondents cited stress and anxiety, 43% indicated
mood and 34% sleep.
The pandemic is taking a toll on older women’s mental
health. Many say COVID-19 will have an effect on their
stress, anxiety, mood and sleep in the short- and
long-terms.
Most believe COVID-19
will impact their stress,
anxiety and mood
today and in the future.
SOURCE: FEMAGING IN THE COVID-19 ERA, 2020
QUESTION: Which of the following hormonal, menopausal or age-related issues
will be most impacted by COVID-19 today and in the future?
COVID-19 Impact COVID-19 Impact
60%
43%
34% 37%
31%
19%
11%
9%
Concentration/
Forgetfulness
Stress/
Anxiety
Mood
Sleep Weight
Healthy
Eating
Hot Flashes/
Night Sweats
Sexual Health
Less More
FemAging 2020 Health and Tech Report | FemAging.com 5

6. In the FemAging 2020 report, we introduce a
new industry sector: FemAging Tech. This sector
features innovations such as software,
diagnostics, devices, nutraceuticals, wearables,
pharmaceuticals, clothing, and other products
and services developed especially for women
ages 40+.
To understand the shape and scope of the
emerging FemAging Tech product landscape,
and whether existing solutions are meeting
older women’s needs, we conducted the
FemAging Tech Census in late 2019.
One of the most critical findings of the FemAging
Tech Census is that only 7% of products and
services we analyzed provide stress
management features, even though interest in
these solutions is high.
COVID-19 and the Mental
Health Solutions Gap
FemAging 2020 Health and Tech Report | FemAging.com 6

7. As outlined in the FemAging 2020 report,
36% of older women are interested in
FemAging Tech solutions that help them
manage stress.
COVID-19 may be widening the gap
between the need for innovations that
help to reduce stress and anxiety and
the limited availability of mental
health—related FemAging Tech solutions.
Also, as discussed above (and
illustrated in the word cloud
below), many women (60%)
ages 40+ are concerned about
COVID-19’s impact on their short-
and long-term stress and
anxiety levels.
SOURCE: FEMAGING IN THE COVID-19 ERA, 2020
QUESTION: What are your biggest health and well-being
concerns related to the COVID-19 pandemic?
FemAging 2020 Health and Tech Report | FemAging.com 7

8. Survey respondents were asked to tell us
some of their biggest health and well-being
concerns related to the COVID-19 crisis.
The word cloud highlights how stress
and anxiety are among their top worries.
Women age 40+
share their most
pressing health
concerns in the
COVID-19 era.
Stress
Anxiety
Stress
Stress
AnxietyAnxiety
Stress
Contracting-virus
Immunocompromised
Low
-im
m
une-systemVirus-due-spread
Blood-pressure
Catching-Virus
M
ental-health
Hypertension
Contracting
Depression
Breathing
Concerned
Financial
Isolation
Surviving
Surviving
Take-care
Catching
Concerns
Contract
Daughter
Everyone
Exercise
Infected
Problem
s
Anxiety
Disease
Econom
y
Effects
Elderly
Friends
Healthy
HusbandNothing
Parents
Staying
Unknow
n
Vaccine
W
orried
Afraid
Asthma
Enough
Fam
ily
Future
Health
Issues
Living
m
em
ber
Norm
al
PeoplePlaces
Public
Really
W
eight
COVID
Death
Don’t
Dying
Going
Heart
Older
Right
Sleep
Virus
AbleCare
Fear
Gain
Good
know
Lack
Lung
Care
None
Safe
Sick
Sure
W
ANT
Well
Will
W
ork
Job
Financial
Isolation
ExerciseParents
Afraid
Fam
ily
Issues
Places
Death
Older
Able
Care
Fear
Gain
Lack
Sick
Sure
W
ell
Will
Age
Age
Job
Breathing
Surviving
Effects
Elderly
Nothing
Parents
Staying
Afraid
Fam
ily
Future
Issues
Living
People
Public
Really
Heart
Older
Virus
Able
Care
Fear
know
Lack
Safe
Sick
Sure
Well
Will
Age
Job
Contracting-virus
Immunocompromised
Virus-due-spread
Blood-pressure
Mental-health
Hypertension
Contracting
Depression
Breathing
Concerned
Financial
Isolation
Isolation
Surviving
Take-care
Catching
Concerns
Contract
Daughter
Everyone
Exercise
Infected
Problems
Disease
Econom
y
Effects
Elderly
Friends
Healthy
Husband
Nothing
Parents
Staying
Unknow
n
Vaccine
Worried
Afraid
Asthma
Enough
Family
Future
Health
Issues
Living
member
Norm
al
People
Places
Public
Really
W
eight
COVID
Death
Don’t
Dying
Going
Heart
Older
Right
Sleep
Virus
Able
Care
Fear
Gain
Good
know
Know
Know
Lack
Lung
None
Safe
Sick
Sure
WANT
Well
W
ill
W
ork
Age
Job
FemAging 2020 Health and Tech Report | FemAging.com 8

9. 20
20
FemAging
Copyright 2020. WisePause and FemAging. All
Rights Reserved.
The information in this document can be referenced in
the media and by other third parties, as long as this
document is cited: FemAging 2020 Health and Tech
Report as the source of the information.
6709 La Tijera Blvd.
Suite 912
Los Angeles,
CA 90045
www.femaging.com
It is likely that the social, economic and health impacts of
COVID-19 will be with us for many years to come. We plan to
continue examining how women ages 40+ perceive and
react to the crisis over the coming months.
We will do this by incorporating COVID-19—related issues
into our ongoing FemAging research and highlighting
which FemAging Tech solutions have emerged to help
older women manage the many physical and mental
health issues associated with the crisis.
The FemAging 2020 report features many additional
insights about the health, wellness and innovation needs
of women ages 40+, including:
DOWNLOAD REPORT
Fard has extensive experience in digital health innovation development, commercialization, marketing,
research, diffusion, implementation and related areas and has worked with a range of leading health
organizations and well-funded startups.
His extensive client list includes Johnson & Johnson, Novartis, Roche, Sanofi, Humana, the U.S. Centers for
Disease Control and Prevention, the U.S. Food and Drug Administration, and the United Kingdom and
Canadian governments.
Fard is also co-author of the number one global bestseller, ePatient 2015: 15 Surprising Trends Changing
Healthcare.
Co-developer of the FemAging 2020 report, Fard is
founder and president of Enspektos, LLC, a globally
respected digital innovation consultancy founded in
2005.
Denise Pines
Founder, WisePause
Fard Johnmar
Founder, Enspektos, LLC
Denise is president of the Medical Board of California and serves on the Martin Luther King Community
Hospital Foundation board. She is a member of and serves in leadership positions in the California University
of Science and Medicine (CUSM) School of Medicine, the Triple Step Toward the Cure and the Taiwan Tea
Manufacturers Association. An award-winning marketer and serial entrepreneur, Denise has participated in
10 startups, including multimedia companies and foundations. For PBS and NPR, she has been the creative
consultant for several talk shows, including one with a 14-year run, and 10 documentaries.
A legendary event planner, Denise has directed over 150 nationwide events and designed the
complementary marketing strategies that put three books on The New York Times bestseller’s list in one year.
Co-developer of the FemAging 2020 report, and longtime
community health advocate and media pioneer, Denise
is a trusted resource for women as they pursue midlife
wellness. She’s the founder of WisePause Lifestyle
Summit, a tour that launched in 2019, for premenopausal
women.
AUTHORS
Examining the Impact of
COVID-19 on Older Women’s
Health and Well-Being Over
the Long-Term
More details about the emerging FemAging Tech sector
What women ages 40+ really want from health and
wellness products
Which innovators are providing 40+ women with
much-needed health and well-being solutions
Download the FemAging 2020 report at www.femaging.com
hello@femaging.com