The document summarizes an event about understanding Chinese consumers. It will feature presentations from Professor Hongxia Zhang from Peking University on celebrity endorsements in Chinese advertising, and Fay Nie from Ocean ChinaFocus on research findings about the lifestyle and buying behaviors of China's middle class. The event will be held on November 1st from 5:30pm to 6:35pm at Victoria University of Wellington with an introduction, two speaker presentations, a Q&A session, and concluding refreshments.