SlideShare a Scribd company logo
Secure Data
Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644
DRAFT 1
July 2013
Prepared by First Base Communications
Content Marketing
8 Best Practice Tips
Content marketing has the ability to drive lead generation and sales
If done correctly it should offer your audience value, and entice
them further down the sales funnel.
Follow these 8 simple steps and start creating content that
really works…
Know your audience
Know their needs and
how they want to
consume content
1.
2.
Make it relevant
To the audience and their
stage in the
buying journey
WHAT IS IT?
3.
Understand the
importance of tone
and format
Good content involves
more than just
the message
4.
Be consistent
Don’t send mixed
messages.
Do use content to
enhance brand values.
WHAT IS IT?
5.
Make it interactive
Allowing the audience to
respond to content drives
deeper engagement
6.
Accessibility
Ensure your content can
be found easily, if online,
make it prominent on your
website, engage SEO
techniques, and extend
reach using social media
WHAT IS IT?
7.
Give evidence
Don’t just provide broad
sweeping statements,
give the audience tangible
examples to prove
your message and
bring it to life
8.
Easily sharable
Ideally, content should be
so engaging that people
want to share it
with others.
Make it easy to do so
Secure Data
Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644
DRAFT 1
July 2013
Prepared by First Base Communications
Thank you
Need help improving your content? Drop us a line
Faye Hawkins
faye@hitfirstbase.com
020 3542 6644 / 07789 385286

More Related Content

Similar to Content marketing best practice

Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
digipromarketer09
 
Content marketing
Content marketingContent marketing
Content marketing
datascribedigitalmarketing
 
Public Relation Presentation by Yağmur Sena MEMİŞOĞLU
Public Relation Presentation by Yağmur Sena MEMİŞOĞLUPublic Relation Presentation by Yağmur Sena MEMİŞOĞLU
Public Relation Presentation by Yağmur Sena MEMİŞOĞLU
IamRain2
 
The Crucial Role of Social Media Marketing for Small Businesses.pdf
The Crucial Role of Social Media Marketing for Small Businesses.pdfThe Crucial Role of Social Media Marketing for Small Businesses.pdf
The Crucial Role of Social Media Marketing for Small Businesses.pdf
Enterprise Wired
 
Marketing of tomorrow
Marketing of tomorrowMarketing of tomorrow
Marketing of tomorrow
Debora Cardoso
 
7 Tips For Content Marketing
7 Tips For Content Marketing 7 Tips For Content Marketing
7 Tips For Content Marketing
Curtis Hawks - Financial Advisor Opportunities
 
GetCraft Content Marketing Masterclass
GetCraft Content Marketing MasterclassGetCraft Content Marketing Masterclass
GetCraft Content Marketing Masterclass
GetCraft
 
Rules and building blocks of doing business on the social web
Rules and building blocks of doing business on the social webRules and building blocks of doing business on the social web
Rules and building blocks of doing business on the social web
Michiel Gaasterland
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail media
Aloosh1
 
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESSHOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
Atom Content Marketing
 
Content Marketing Masterclass
Content Marketing MasterclassContent Marketing Masterclass
Content Marketing Masterclass
GetCraft
 
content marketing
content marketingcontent marketing
content marketing
ManshaGill
 
How to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotusHow to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotus
Thriving Lotus
 
10 Steps To Understanding Content Marketing
10 Steps To Understanding Content Marketing10 Steps To Understanding Content Marketing
10 Steps To Understanding Content Marketing
Learnhomebusiness.com
 
Practical Digital Marketing Strategies
Practical Digital Marketing StrategiesPractical Digital Marketing Strategies
Practical Digital Marketing Strategies
The Marketing Network - Power to Connect
 
Top 5 Social Media Marketing Tips To Improve Your Business
Top 5 Social Media Marketing Tips To Improve Your BusinessTop 5 Social Media Marketing Tips To Improve Your Business
Top 5 Social Media Marketing Tips To Improve Your Business
cliqtechno
 
PPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALOREPPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALORE
Manisha51232
 
Content strategy: let industry experts choose what you write about.
Content strategy: let industry experts choose what you write about. Content strategy: let industry experts choose what you write about.
Content strategy: let industry experts choose what you write about.
Upfluence
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
Urban Cool KC - KW Key Partners LLC
 
KatadhinCo #hotfirm2016 B2B marketing workshop
KatadhinCo #hotfirm2016 B2B marketing workshopKatadhinCo #hotfirm2016 B2B marketing workshop
KatadhinCo #hotfirm2016 B2B marketing workshop
John Andrews
 

Similar to Content marketing best practice (20)

Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
Art of Content Marketing A Deep Dive into Content Marketing Success Strategie...
 
Content marketing
Content marketingContent marketing
Content marketing
 
Public Relation Presentation by Yağmur Sena MEMİŞOĞLU
Public Relation Presentation by Yağmur Sena MEMİŞOĞLUPublic Relation Presentation by Yağmur Sena MEMİŞOĞLU
Public Relation Presentation by Yağmur Sena MEMİŞOĞLU
 
The Crucial Role of Social Media Marketing for Small Businesses.pdf
The Crucial Role of Social Media Marketing for Small Businesses.pdfThe Crucial Role of Social Media Marketing for Small Businesses.pdf
The Crucial Role of Social Media Marketing for Small Businesses.pdf
 
Marketing of tomorrow
Marketing of tomorrowMarketing of tomorrow
Marketing of tomorrow
 
7 Tips For Content Marketing
7 Tips For Content Marketing 7 Tips For Content Marketing
7 Tips For Content Marketing
 
GetCraft Content Marketing Masterclass
GetCraft Content Marketing MasterclassGetCraft Content Marketing Masterclass
GetCraft Content Marketing Masterclass
 
Rules and building blocks of doing business on the social web
Rules and building blocks of doing business on the social webRules and building blocks of doing business on the social web
Rules and building blocks of doing business on the social web
 
Summery of socail media
Summery of socail mediaSummery of socail media
Summery of socail media
 
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESSHOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
HOW TO INTRODUCE SOCIAL MEDIA MARKETING TO YOUR BUSINESS
 
Content Marketing Masterclass
Content Marketing MasterclassContent Marketing Masterclass
Content Marketing Masterclass
 
content marketing
content marketingcontent marketing
content marketing
 
How to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotusHow to grow your brand using social media - Thriving lotus
How to grow your brand using social media - Thriving lotus
 
10 Steps To Understanding Content Marketing
10 Steps To Understanding Content Marketing10 Steps To Understanding Content Marketing
10 Steps To Understanding Content Marketing
 
Practical Digital Marketing Strategies
Practical Digital Marketing StrategiesPractical Digital Marketing Strategies
Practical Digital Marketing Strategies
 
Top 5 Social Media Marketing Tips To Improve Your Business
Top 5 Social Media Marketing Tips To Improve Your BusinessTop 5 Social Media Marketing Tips To Improve Your Business
Top 5 Social Media Marketing Tips To Improve Your Business
 
PPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALOREPPC TRAINING IN BANGALORE
PPC TRAINING IN BANGALORE
 
Content strategy: let industry experts choose what you write about.
Content strategy: let industry experts choose what you write about. Content strategy: let industry experts choose what you write about.
Content strategy: let industry experts choose what you write about.
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
KatadhinCo #hotfirm2016 B2B marketing workshop
KatadhinCo #hotfirm2016 B2B marketing workshopKatadhinCo #hotfirm2016 B2B marketing workshop
KatadhinCo #hotfirm2016 B2B marketing workshop
 

Recently uploaded

一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
eaqmokn
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
satta Matta matka 143 Kalyan chart jodi 6366249026
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
tjcomstrang
 
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) PrincipleMECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
Operational Excellence Consulting
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
Adnet Communications
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Satta Matka Dpboss Kalyan Matka Results
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
ConveyorSystem
 
Truck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers ChennaiTruck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers Chennai
ConveyorSystem
 
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian MatkaDpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
IPLTech Electric
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
Helen Meek
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Easy Earnings Through Refer and Earn Apps Without KYC.pptx
Easy Earnings Through Refer and Earn Apps Without KYC.pptxEasy Earnings Through Refer and Earn Apps Without KYC.pptx
Easy Earnings Through Refer and Earn Apps Without KYC.pptx
Fx Lotus
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
essorprof62
 

Recently uploaded (20)

一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
一比一原版(lbs毕业证书)英国伦敦商学院毕业证如何办理
 
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fixKalyan chart 6366249026 India satta Matta Matka 143 jodi fix
Kalyan chart 6366249026 India satta Matta Matka 143 jodi fix
 
20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf20240609_ TJ Communications Credentials.pdf
20240609_ TJ Communications Credentials.pdf
 
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) PrincipleMECE (Mutually Exclusive, Collectively Exhaustive) Principle
MECE (Mutually Exclusive, Collectively Exhaustive) Principle
 
TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024TriStar Gold Corporate Presentation - June 2024
TriStar Gold Corporate Presentation - June 2024
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka ResultsKalyan Chart Satta Matka Dpboss Kalyan Matka Results
Kalyan Chart Satta Matka Dpboss Kalyan Matka Results
 
Stainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers ChennaiStainless Steel Conveyor Manufacturers Chennai
Stainless Steel Conveyor Manufacturers Chennai
 
Truck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers ChennaiTruck Loading Conveyor Manufacturers Chennai
Truck Loading Conveyor Manufacturers Chennai
 
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian MatkaDpboss Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Satta Matta Matka Kalyan Chart Indian Matka
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
 
AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Kanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR ReportKanban Coaching Exchange with Dave White - Example SDR Report
Kanban Coaching Exchange with Dave White - Example SDR Report
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Easy Earnings Through Refer and Earn Apps Without KYC.pptx
Easy Earnings Through Refer and Earn Apps Without KYC.pptxEasy Earnings Through Refer and Earn Apps Without KYC.pptx
Easy Earnings Through Refer and Earn Apps Without KYC.pptx
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...
 

Content marketing best practice

  • 1. Secure Data Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644 DRAFT 1 July 2013 Prepared by First Base Communications Content Marketing 8 Best Practice Tips
  • 2. Content marketing has the ability to drive lead generation and sales If done correctly it should offer your audience value, and entice them further down the sales funnel. Follow these 8 simple steps and start creating content that really works…
  • 3. Know your audience Know their needs and how they want to consume content 1.
  • 4. 2. Make it relevant To the audience and their stage in the buying journey
  • 5. WHAT IS IT? 3. Understand the importance of tone and format Good content involves more than just the message
  • 6. 4. Be consistent Don’t send mixed messages. Do use content to enhance brand values.
  • 7. WHAT IS IT? 5. Make it interactive Allowing the audience to respond to content drives deeper engagement
  • 8. 6. Accessibility Ensure your content can be found easily, if online, make it prominent on your website, engage SEO techniques, and extend reach using social media
  • 9. WHAT IS IT? 7. Give evidence Don’t just provide broad sweeping statements, give the audience tangible examples to prove your message and bring it to life
  • 10. 8. Easily sharable Ideally, content should be so engaging that people want to share it with others. Make it easy to do so
  • 11. Secure Data Copyright First Base Communications Limited | Centric House, 390 Strand, London, WC2R 0TL | hello@hitfirstbase.com | +44 203 542 6644 DRAFT 1 July 2013 Prepared by First Base Communications Thank you Need help improving your content? Drop us a line Faye Hawkins faye@hitfirstbase.com 020 3542 6644 / 07789 385286

Editor's Notes

  1. Greg – first boxOlie – second box