A fashion show will be held on November 21st at Treasure's Formal Bridal & Tuxedos shop in Pocatello to showcase 1920s styles of gowns and tuxedos. The event will support Idaho State University's Great Gatsby-themed New Year's Eve gala, with proceeds going toward arts scholarships. Guests at the fashion show can enjoy hors d'oeuvres and wine while watching models display styles from the 1920s era to give attendees a feel for fashion from that time period. Treasure Johnston, owner of Treasure's Formal Bridal & Tuxedos, hopes the event will both support ISU art students and help connect the store to

1. Puttin’ on the ritz
Fashion show will support New Year’s Eve Gala
BY: CURTIS CHRISTENSEN
This shindig will be the cat’s meow. And how!
Treasure’s Formal Bridal & Tuxedos will hold a period fashion show Thursday, Nov. 21,
at its Pocatello shop.
Live models will be showing off swell gowns and nifty tuxedos that are “hip to the jive”
of the 1920s. The show will support Idaho State University’s Great Gatsby-themed New Year’s
Eve Gala, the proceeds of which will go toward scholarships for ISU’s visual and performing
arts students.
Treasure Johnston owns Treasure’s Formal Bridal & Tuxedos, with stores in Idaho Falls,
Rexburg and Pocatello. Her unique name comes from the French name, Tresor. Her mother liked
the name and decided to anglicize it.
She said she loves the styles of the ‘20s and that the fashion show is designed to be “an
experience,” for those in attendance, a night when people can step back in time to years long
past.
“They’re going to be able to get a real feel for the era,” she said.
Adding to the enjoyment of watching the fashion show, guests may also enjoy hors
d’oeuvres and wine.
“I can’t wait, it’s going to be fabulous,” Treasure said. “If you don’t want to have a fun
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2. night, don’t come!”
Treasure’s shop in Pocatello is at 149 N. Main St. The event will go from 6:30 to 8 p.m.
It is open to the public. Reservations are not required.
Treasure said she loves “all of the arts, period.” ISU is such a big part of the Pocatello
community, she thinks holding an event like the gala to support its students is a fantastic idea.
“Any event that we can help in, we’re there,” she said.
“You’ve got to support that college,” said Kathy Reed, manager of the Pocatello store the
past nine years. “I’m all about the arts and education.”
“We should support [art students] because the arts are dying off,” Treasure said.
The formal wear store participated in ISU’s annual “Welcome Back Orange and Black”
event in August. Shortly afterward, they were approached by the school about being the outlet
for tux and gown rentals for those attending the gala.
Apart from supporting ISU’s art students, Treasure and Reed said holding a fashion show
was a good way to reach out and connect to the people of Pocatello.
The three stores cater to all types of formal occasions from weddings, to proms, to
pageants and even quinceaneras (the celebration of a girl’s 15th birthday, popular in Latin
American cultures), Reed said.
She said the stores try to do a little of everything so customers know they don’t need to
go other places to get what they need. They can get it all in one place. Treasure’s has many styles
of tuxedos and gowns.
“We carry designers that no one else can get,” Treasure said.
Alterations are no problem. “My seamstress is amazing,” Treasure said. “She’s an artist
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3. and she can do anything.”
Women can also get any accessories they need including jewelry, headpieces, shoes and
make up.
“We can style you from head to toe,” Reed said.
“I really appreciate when people support us because we’re a family-owned store,”
Treasure said. “A lot of times [people] go to Salt Lake but they should be shopping in town.”
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