The document provides tips for fancying up your social media presence. It recommends using appealing graphics and customizing your Facebook cover photo and Twitter background to grab users' attention. The tips suggest telling your story, making connections by talking to and learning from your community, and sharing valuable content to prove your skills and show how you can help others. Engagement is key - listen, learn, share, and say thank you rather than just broadcasting. The overall message is to get out there on social media and get social.