Viajar por México permite disfrutar de increíbles paisajes y bellezas naturales como cascadas, bosques, desiertos y una variedad de frutas y vegetales de diferentes regiones del país.
El documento describe la historia de los dispositivos de cálculo desde los primeros instrumentos como el ábaco hasta el desarrollo de las primeras calculadoras mecánicas. Se menciona que el ábaco fue uno de los primeros dispositivos de cálculo utilizados en diversas culturas antiguas y que las primeras calculadoras mecánicas fueron desarrolladas por inventores como Blaise Pascal, Gottfried Leibniz y Charles Thomas de Colmar para realizar cálculos de forma automática y más rápida que con instrumentos manuales como el á
Este documento presenta conceptos básicos sobre finanzas e impuestos. Explica que las finanzas son el arte y la ciencia de administrar el dinero y conducen a la adquisición y financiamiento de activos para las empresas. También describe las diferencias y semejanzas entre las finanzas públicas y privadas, así como los temas relacionados con el riesgo, mercado de capitales, rentabilidad e incertidumbre financiera. Finalmente, establece las relaciones entre las finanzas y otras ciencias como la economía, derecho, estadí
La diputada Laura Ballesteros informó sobre una campaña para celebrar el Día Internacional del Peatón en la que los diputados no usarían autos. El diputado Eduardo Santillán argumentó que la legalización de la marihuana no resolvería la violencia y causaría problemas de salud pública. Julio Millán discutió la importancia de una política energética estable a largo plazo para México y señaló que el gas shale y las energías hidroeléctrica y fotovoltaica son las más adecuadas a corto plazo.
El documento trata sobre las relaciones entre las necesidades financieras del estado y la justicia económica. Explica que el estado debe desarrollar actividades económicas y de justicia social para obtener los medios necesarios para satisfacer las necesidades colectivas a través de servicios públicos. También define la cultura tributaria como los valores, creencias y actitudes compartidas sobre la tributación y sus leyes, lo que conduce al cumplimiento de los deberes fiscales. Además, señala que la responsabilidad tributaria es necesaria para que el estado pueda cumpl
El documento presenta información sobre un curso de finanzas e impuestos en la Universidad Nacional Experimental Simón Rodríguez en Venezuela. El curso es para la sección B y tiene 4 participantes con la facilitadora Oneida Marcano.
Este documento pide al lector que dedique 60 segundos a escuchar y leer. Luego invita al lector a orar por la persona que compartió el mensaje, pidiendo bendiciones de salud, paz, amor y armonía para esa persona y su familia. Finalmente, pide al lector enviar el mensaje a otros para que también oren y experimenten bendiciones durante la semana.
I have created a photo album to store memories from my travels over the past year. The album contains sections for each country I visited including photos from my trips to Italy, Greece, and Spain. Scanning through the photos allows me to revisit happy moments and experiences from my adventures abroad.
Viajar por México permite disfrutar de increíbles paisajes y bellezas naturales como cascadas, bosques, desiertos y una variedad de frutas y vegetales de diferentes regiones del país.
El documento describe la historia de los dispositivos de cálculo desde los primeros instrumentos como el ábaco hasta el desarrollo de las primeras calculadoras mecánicas. Se menciona que el ábaco fue uno de los primeros dispositivos de cálculo utilizados en diversas culturas antiguas y que las primeras calculadoras mecánicas fueron desarrolladas por inventores como Blaise Pascal, Gottfried Leibniz y Charles Thomas de Colmar para realizar cálculos de forma automática y más rápida que con instrumentos manuales como el á
Este documento presenta conceptos básicos sobre finanzas e impuestos. Explica que las finanzas son el arte y la ciencia de administrar el dinero y conducen a la adquisición y financiamiento de activos para las empresas. También describe las diferencias y semejanzas entre las finanzas públicas y privadas, así como los temas relacionados con el riesgo, mercado de capitales, rentabilidad e incertidumbre financiera. Finalmente, establece las relaciones entre las finanzas y otras ciencias como la economía, derecho, estadí
La diputada Laura Ballesteros informó sobre una campaña para celebrar el Día Internacional del Peatón en la que los diputados no usarían autos. El diputado Eduardo Santillán argumentó que la legalización de la marihuana no resolvería la violencia y causaría problemas de salud pública. Julio Millán discutió la importancia de una política energética estable a largo plazo para México y señaló que el gas shale y las energías hidroeléctrica y fotovoltaica son las más adecuadas a corto plazo.
El documento trata sobre las relaciones entre las necesidades financieras del estado y la justicia económica. Explica que el estado debe desarrollar actividades económicas y de justicia social para obtener los medios necesarios para satisfacer las necesidades colectivas a través de servicios públicos. También define la cultura tributaria como los valores, creencias y actitudes compartidas sobre la tributación y sus leyes, lo que conduce al cumplimiento de los deberes fiscales. Además, señala que la responsabilidad tributaria es necesaria para que el estado pueda cumpl
El documento presenta información sobre un curso de finanzas e impuestos en la Universidad Nacional Experimental Simón Rodríguez en Venezuela. El curso es para la sección B y tiene 4 participantes con la facilitadora Oneida Marcano.
Este documento pide al lector que dedique 60 segundos a escuchar y leer. Luego invita al lector a orar por la persona que compartió el mensaje, pidiendo bendiciones de salud, paz, amor y armonía para esa persona y su familia. Finalmente, pide al lector enviar el mensaje a otros para que también oren y experimenten bendiciones durante la semana.
I have created a photo album to store memories from my travels over the past year. The album contains sections for each country I visited including photos from my trips to Italy, Greece, and Spain. Scanning through the photos allows me to revisit happy moments and experiences from my adventures abroad.
How could a blog boost your profile and win you work?Douglas McPherson
This document provides tips for lawyers and accountants on using blogs to boost their professional profile and generate new work. It discusses how blogs can help with search engine optimization, build credibility, and strengthen key relationships. The document recommends keeping blog posts short (around 300 words), practical, focused on one main topic or question, and including a call to action for readers to contact the author. It also provides ideas for finding blog topics, such as recent client questions, current news stories, or everyday experiences. The overall message is that consistent, short-form blogging focused on practical solutions can help professionals market their services and expertise online.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Having a solid marketing and business development plan is a good start but law firms won't feel the benefit until that plan is put into practice so here are some practical tips to help you successfully implement your marketing/BD plan.
Here is the first chapter of my new book 'Package, Position, Profit: How to build a legal practice the 21st Century wants to buy'. If you like chapter 1, the book is available to buy from https://www.ark-group.com
Formal procurement is becoming more and more prevalent within the professional services but how do you create seriously persuasive tender documents? Here is a free sample of our special report that looks at exactly that.
How to sharpen your presentation skills (from the Easter edition of The Barri...Douglas McPherson
The document is an issue of "The Barrister" magazine dated Easter Term 2018. It contains the following articles:
1) An interview with Dominic Grieve QC MP about his role as an unlikely rebel leader against Brexit.
2) An article on handling video evidence with care in legal proceedings.
3) Tips for sharpening presentation skills, including engaging audiences, appearing enthusiastic, varying delivery, relating to audiences, posture, and non-verbal communication.
4) A message from Baroness Blackstone upon becoming the new Chair of the Bar Standards Board.
The document discusses the importance of delivering high quality legal services after winning new clients through marketing and business development efforts. It emphasizes that law firms must have the right staff, processes, and systems in place to service new clients to the highest standards. The author advocates assessing whether the firm has the appropriate people and resources to handle the work, and monitoring their performance. Firms should also evaluate whether their pricing structures are sensible and profitable. The overall message is that marketing is useless without ensuring the ability to deliver top-notch client services.
1) The document provides advice to employment solicitors on how to market their practice more effectively in light of changes reducing their client base and fees.
2) It recommends solicitors identify what clients want through discussions, do research on typical work and fees, then focus services, messaging, and sectors to better meet client needs and market conditions.
3) Specific tactics include training managers to reduce issues, educating on new laws, prioritizing high-demand services, clarifying the client value proposition, and promoting advice to avoid problems rather than just reacting to them. Visibility through existing clients, local groups, and referrers is key to growth.
Professional likeability how to develop professional relationshipsDouglas McPherson
When it comes to choosing a professional adviser most people gravitate towards people they like so what do you need to do to develop your own personal likeability?
Treasure island downbranding a service offering to appeal to the mass market ...Douglas McPherson
If you manage the set-up in the right way and ensure there is a distance from your main brand, fixed price/commoditised off the shelf services can deliver.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
28 tips solicitors can use to win more work from their existing clientsDouglas McPherson
All too often for solicitors the default when it comes to marketing and business development is 'new client acquisition'. It's actually easier to win more work form your existing clients and here are 28 tips to help you get started.
28 tips patent and trade mark attorneys can use to win more work from existin...Douglas McPherson
When it comes to marketing and business development the default setting is often 'new client acquisition'. However it may be easier to win work from the clients you already have ...
Here are 28 tips to make cross-selling, up-selling and more selling a little bit easier.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Putting a marketing plan together is the easy bit for law firms; implementing the plan is the hard bit.
Here are 25 tips to help you make implementing your marketing plans easier, quicker and more effective.
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
The not so secret service rules for the modern the barrister magazineDouglas McPherson
More and more barristers are engaging in client service review programmes but what do they achieve? What will you learn from talking to your clients? And how will that insight benefit Chambers?
Corporate Governance : Scope and Legal Frameworkdevaki57
CORPORATE GOVERNANCE
MEANING
Corporate Governance refers to the way in which companies are governed and to what purpose. It identifies who has power and accountability, and who makes decisions. It is, in essence, a toolkit that enables management and the board to deal more effectively with the challenges of running a company.
Guide on the use of Artificial Intelligence-based tools by lawyers and law fi...Massimo Talia
This guide aims to provide information on how lawyers will be able to use the opportunities provided by AI tools and how such tools could help the business processes of small firms. Its objective is to provide lawyers with some background to understand what they can and cannot realistically expect from these products. This guide aims to give a reference point for small law practices in the EU
against which they can evaluate those classes of AI applications that are probably the most relevant for them.
How could a blog boost your profile and win you work?Douglas McPherson
This document provides tips for lawyers and accountants on using blogs to boost their professional profile and generate new work. It discusses how blogs can help with search engine optimization, build credibility, and strengthen key relationships. The document recommends keeping blog posts short (around 300 words), practical, focused on one main topic or question, and including a call to action for readers to contact the author. It also provides ideas for finding blog topics, such as recent client questions, current news stories, or everyday experiences. The overall message is that consistent, short-form blogging focused on practical solutions can help professionals market their services and expertise online.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Having a solid marketing and business development plan is a good start but law firms won't feel the benefit until that plan is put into practice so here are some practical tips to help you successfully implement your marketing/BD plan.
Here is the first chapter of my new book 'Package, Position, Profit: How to build a legal practice the 21st Century wants to buy'. If you like chapter 1, the book is available to buy from https://www.ark-group.com
Formal procurement is becoming more and more prevalent within the professional services but how do you create seriously persuasive tender documents? Here is a free sample of our special report that looks at exactly that.
How to sharpen your presentation skills (from the Easter edition of The Barri...Douglas McPherson
The document is an issue of "The Barrister" magazine dated Easter Term 2018. It contains the following articles:
1) An interview with Dominic Grieve QC MP about his role as an unlikely rebel leader against Brexit.
2) An article on handling video evidence with care in legal proceedings.
3) Tips for sharpening presentation skills, including engaging audiences, appearing enthusiastic, varying delivery, relating to audiences, posture, and non-verbal communication.
4) A message from Baroness Blackstone upon becoming the new Chair of the Bar Standards Board.
The document discusses the importance of delivering high quality legal services after winning new clients through marketing and business development efforts. It emphasizes that law firms must have the right staff, processes, and systems in place to service new clients to the highest standards. The author advocates assessing whether the firm has the appropriate people and resources to handle the work, and monitoring their performance. Firms should also evaluate whether their pricing structures are sensible and profitable. The overall message is that marketing is useless without ensuring the ability to deliver top-notch client services.
1) The document provides advice to employment solicitors on how to market their practice more effectively in light of changes reducing their client base and fees.
2) It recommends solicitors identify what clients want through discussions, do research on typical work and fees, then focus services, messaging, and sectors to better meet client needs and market conditions.
3) Specific tactics include training managers to reduce issues, educating on new laws, prioritizing high-demand services, clarifying the client value proposition, and promoting advice to avoid problems rather than just reacting to them. Visibility through existing clients, local groups, and referrers is key to growth.
Professional likeability how to develop professional relationshipsDouglas McPherson
When it comes to choosing a professional adviser most people gravitate towards people they like so what do you need to do to develop your own personal likeability?
Treasure island downbranding a service offering to appeal to the mass market ...Douglas McPherson
If you manage the set-up in the right way and ensure there is a distance from your main brand, fixed price/commoditised off the shelf services can deliver.
You can't market private client services? Oh yes you can and this special report covers a variety of proven marketing and business suggestions for private client practitioners.
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
28 tips solicitors can use to win more work from their existing clientsDouglas McPherson
All too often for solicitors the default when it comes to marketing and business development is 'new client acquisition'. It's actually easier to win more work form your existing clients and here are 28 tips to help you get started.
28 tips patent and trade mark attorneys can use to win more work from existin...Douglas McPherson
When it comes to marketing and business development the default setting is often 'new client acquisition'. However it may be easier to win work from the clients you already have ...
Here are 28 tips to make cross-selling, up-selling and more selling a little bit easier.
25 things law firms must remember when implementing their marketing planDouglas McPherson
Putting a marketing plan together is the easy bit for law firms; implementing the plan is the hard bit.
Here are 25 tips to help you make implementing your marketing plans easier, quicker and more effective.
10½ ways patent attorneys in europe can make themselves more attractiveDouglas McPherson
The exchange of work between patent and trade mark attorneys in different countries is mainstay of the IP industry. But how can European attorneys make themselves more attractive to UK and US attorneys?
The not so secret service rules for the modern the barrister magazineDouglas McPherson
More and more barristers are engaging in client service review programmes but what do they achieve? What will you learn from talking to your clients? And how will that insight benefit Chambers?
Corporate Governance : Scope and Legal Frameworkdevaki57
CORPORATE GOVERNANCE
MEANING
Corporate Governance refers to the way in which companies are governed and to what purpose. It identifies who has power and accountability, and who makes decisions. It is, in essence, a toolkit that enables management and the board to deal more effectively with the challenges of running a company.
Guide on the use of Artificial Intelligence-based tools by lawyers and law fi...Massimo Talia
This guide aims to provide information on how lawyers will be able to use the opportunities provided by AI tools and how such tools could help the business processes of small firms. Its objective is to provide lawyers with some background to understand what they can and cannot realistically expect from these products. This guide aims to give a reference point for small law practices in the EU
against which they can evaluate those classes of AI applications that are probably the most relevant for them.
What are the common challenges faced by women lawyers working in the legal pr...lawyersonia
The legal profession, which has historically been male-dominated, has experienced a significant increase in the number of women entering the field over the past few decades. Despite this progress, women lawyers continue to encounter various challenges as they strive for top positions.
Genocide in International Criminal Law.pptxMasoudZamani13
Excited to share insights from my recent presentation on genocide! 💡 In light of ongoing debates, it's crucial to delve into the nuances of this grave crime.
Receivership and liquidation Accounts
Being a Paper Presented at Business Recovery and Insolvency Practitioners Association of Nigeria (BRIPAN) on Friday, August 18, 2023.
The Future of Criminal Defense Lawyer in India.pdfveteranlegal
https://veteranlegal.in/defense-lawyer-in-india/ | Criminal defense Lawyer in India has always been a vital aspect of the country's legal system. As defenders of justice, criminal Defense Lawyer play a critical role in ensuring that individuals accused of crimes receive a fair trial and that their constitutional rights are protected. As India evolves socially, economically, and technologically, the role and future of criminal Defense Lawyer are also undergoing significant changes. This comprehensive blog explores the current landscape, challenges, technological advancements, and prospects for criminal Defense Lawyer in India.
Sangyun Lee, 'Why Korea's Merger Control Occasionally Fails: A Public Choice ...Sangyun Lee
Presentation slides for a session held on June 4, 2024, at Kyoto University. This presentation is based on the presenter’s recent paper, coauthored with Hwang Lee, Professor, Korea University, with the same title, published in the Journal of Business Administration & Law, Volume 34, No. 2 (April 2024). The paper, written in Korean, is available at <https://shorturl.at/GCWcI>.
Integrating Advocacy and Legal Tactics to Tackle Online Consumer Complaintsseoglobal20
Our company bridges the gap between registered users and experienced advocates, offering a user-friendly online platform for seamless interaction. This platform empowers users to voice their grievances, particularly regarding online consumer issues. We streamline support by utilizing our team of expert advocates to provide consultancy services and initiate appropriate legal actions.
Our Online Consumer Legal Forum offers comprehensive guidance to individuals and businesses facing consumer complaints. With a dedicated team, round-the-clock support, and efficient complaint management, we are the preferred solution for addressing consumer grievances.
Our intuitive online interface allows individuals to register complaints, seek legal advice, and pursue justice conveniently. Users can submit complaints via mobile devices and send legal notices to companies directly through our portal.
सुप्रीम कोर्ट ने यह भी माना था कि मजिस्ट्रेट का यह कर्तव्य है कि वह सुनिश्चित करे कि अधिकारी पीएमएलए के तहत निर्धारित प्रक्रिया के साथ-साथ संवैधानिक सुरक्षा उपायों का भी उचित रूप से पालन करें।
Lifting the Corporate Veil. Power Point Presentationseri bangash
"Lifting the Corporate Veil" is a legal concept that refers to the judicial act of disregarding the separate legal personality of a corporation or limited liability company (LLC). Normally, a corporation is considered a legal entity separate from its shareholders or members, meaning that the personal assets of shareholders or members are protected from the liabilities of the corporation. However, there are certain situations where courts may decide to "pierce" or "lift" the corporate veil, holding shareholders or members personally liable for the debts or actions of the corporation.
Here are some common scenarios in which courts might lift the corporate veil:
Fraud or Illegality: If shareholders or members use the corporate structure to perpetrate fraud, evade legal obligations, or engage in illegal activities, courts may disregard the corporate entity and hold those individuals personally liable.
Undercapitalization: If a corporation is formed with insufficient capital to conduct its intended business and meet its foreseeable liabilities, and this lack of capitalization results in harm to creditors or other parties, courts may lift the corporate veil to hold shareholders or members liable.
Failure to Observe Corporate Formalities: Corporations and LLCs are required to observe certain formalities, such as holding regular meetings, maintaining separate financial records, and avoiding commingling of personal and corporate assets. If these formalities are not observed and the corporate structure is used as a mere façade, courts may disregard the corporate entity.
Alter Ego: If there is such a unity of interest and ownership between the corporation and its shareholders or members that the separate personalities of the corporation and the individuals no longer exist, courts may treat the corporation as the alter ego of its owners and hold them personally liable.
Group Enterprises: In some cases, where multiple corporations are closely related or form part of a single economic unit, courts may pierce the corporate veil to achieve equity, particularly if one corporation's actions harm creditors or other stakeholders and the corporate structure is being used to shield culpable parties from liability.
Lifting the Corporate Veil. Power Point Presentation
Family tree generational retention is the key pca
1. business strategy
Family tree
Generational retention is the key
to seeing a private client practice
flourish, advises Douglas McPherson
the legal world is becoming more
competitive and growth for any
firm is increasingly becoming
a matter of retaining current clients
as much as winning new ones. More
importantly, if it is harder (and more
expensive) to win new clients, then your
retention strategy needs to be about
keeping your existing clients and making
sure they spend more with you each year.
Generation game
For commercial departments it’s relatively
straightforward, but for private client
practices it’s a different story. There’s
always some attempt to encourage repeat
purchase (like inviting clients to update
their wills) and rudimentary cross-selling
should also be in place in firms – most
notably after divorce where will revision,
changes to estate and alternative tax
planning is requisite rather than advisable.
But the real target of any ‘up-selling’
(because that’s what it is) on the private
client side has to be achieved through
generational retention, developing
relationships on a family rather than
an individual basis. When you act for a
commercial client, the aim is to maximise
your share of that client’s legal wallet,
acting for a family should be no different.
Once someone buys your services,
your primary aim should be to become
‘their lawyer’. Whether the client wants
help with a will or buying a house, the
quality of service and the quality of work
has to be of a level that guarantees that,
when they need additional legal advice,
the work will come to you.
The problem is the common
misconception within the legal industry
that, because this work is transactional,
it’s treated as a one-off. If your firm is to
take full advantage of the potential returns
generation retention offers, this mindset
needs to be replaced by a new objective:
the first piece of work is only the first part
of the selling process. Stop thinking about
matters, start thinking about relationships.
The cliché ‘you don’t get a second
chance at a first impression’ is right
– if you get that first interaction
wrong, the chance of you building a
relationship strong enough to facilitate an
introduction to their children, siblings or
significant other is going to be anorexic.
Stop thinking about
matters, start thinking
Working on a personal matter gives
you access to all the information you
need. You don’t need to learn how a
company’s overall structure fits together
– if you’re working on a will or a matter
involving trust, tax or family, you have
all the leads you need to develop that
client. You know how many children
they have, their matrimonial status and
their plans. Now you need to use that
information commercially.
Building blocks
If the children are old enough, ask them
in for an informal chat – if they’ve been
named in the work your invitation will
seem perfectly normal. Phrased as an
opportunity to give them a little bit of
an explanation on the part they’ll play in
their parents’ affairs, it’ll be perceived as
nice added value as well as that first all-important
30 Private Client Adviser
building block to establishing
a relationship.
It’s important to take into account
the age of the family members you
want to meet. While trust has been
established between you and your
client, is it immediately transferable
to a younger family member? Some
won’t be comfortable interacting with
their parents’ advisers so it may be
advisable to bring in someone closer
to their own age.
It’s about ‘appropriate approach’. The
easiest way to be appropriate is through
the existing relationship. Let
your client know your firm
has a good team of young
lawyers to serve the firm’s
next generation of clients...
then move the conversation
on to that next generation.
A word of warning though. One
managing partner told me he’d seen
instances where children wouldn’t meet
a lawyer out of principle because they
were their parents’ lawyer. On the other
hand, yours is probably the only firm
they know and, if you’ve managed the
relationship well, their perception will
always be positive. That means they’ve
bought your brand. The road from there
to fees could be as simple as introducing
them to someone closer to their own age
or who shares similar interests.
However, even with the best
planning and the right colleague standing
by, if your firm is perceived as old
fashioned, you’ll put younger clients off.
With so much competition you have to
make sure your website is up to scratch,
your offices are welcoming and you
portray a modern image.
about relationships
2. 31
Take into account the way people
want to work. Few will want to come
into the office the way their parents did.
Embrace technology – not just emails,
but SMS and easily downloadable/easily
digestible online information. Look at
SEO. Studies prove that even if they hear
you’re the greatest thing since sliced
bread, your targets will still go online for
confirmation. If you’re ranked 35th on
the third page of Google you will miss
your chance.
If there is a need for face-to-face
meetings, think about your targets’
schedules. Younger people work longer
hours, travel further to work and are
less likely to take time off for anything
other than holidays or emergencies. Do
you need to look at your opening hours
or weekend opening? Can you deliver
papers to work or use Skype so matters
can be concluded at their desk?
These alternatives will mark you out
from your competitors and back up their
parents’ recommendation.
There is no finer way to get people
onside than showering them with
hospitality. It works for commercial, but
for some reason private clients don’t
traditionally enjoy the same level of
entertainment. Hospitality-based events
with an open invite to the whole family
offer a great way to get you in front of
the various branches of a family tree,
but be creative. No one wants to come
into the boardroom for sandwiches.
One of our clients has a series of three
events designed for next year that will
include chamber music, wine tasting and,
hopefully, a bit of ballroom dancing. All
of the entertainment is free, thanks to
a bit of lateral thinking, and the initial
interest promises not only a decent
crowd but also a wealth of (free) press
coverage that can be used for future
promotional purposes.
Social network
Meanwhile, seminars – preferably
with wine and canapés – on more
complicated areas of law offer a good
opportunity for parents to explain to
their children what they’re planning
while you demonstrate your expertise
before meeting them socially afterwards.
At first reading, loyalty cards may
sound tacky, but studies consistently
show they work. You can offer a number
of services through a family loyalty
scheme and offer either a common
discount or a structured discount scheme
depending on the volume of services
bought. For example, if a ten per cent
discount was offered on all new wills
for family members, would your client
be more likely to refer their children?
“I don’t know,” is the usual response, but
I can assure you studies prove it works.
‘Discount’ of course is not a popular
word within the legal fraternity, but
cross-reference it with ‘no cost of
sale’ and ‘work you wouldn’t have got
otherwise’ and you may look on it a little
more favourably.
Reciprocity is a big thing when it
comes to marketing any type of legal
activity, but when should it start? It
may be that it could start years before
someone even needs legal advice. You
should be having conversations about
the members of a client’s family. If those
conversations were to bring to light that
a child was looking for work experience
in a certain sector, I would be hugely
surprised if your network didn’t contain
someone who would be able to find
them temporary employment – chances
are they wouldn’t even need to pay
them... If you could help, who would
they come to when they needed to buy
a house? Who would they recommend
to their friends?
Generational retention is about
generating opportunities through
relationships. Good relationships always
create opportunities and making yourself
attractive to the next generation will
allow things to develop. And, if you
can develop multiple relationships
throughout every family you work for,
how much less reliance (and budget)
would you have to place on new
client acquisition? n
Douglas McPherson is director
of marketing consultants
Size 10 1/2 Boots
February 2012