2. Presentation Outline
• Company
Summary:
•Business Environment
Analysis:
•Strategy-I : Porter’s five forces
model.
•Strategy –II: PESTEL analysis.
• SWOT
Analysis:
Business
canvas model
Problems
Identification
3. Company Summary
• Painting product Retail and Whole Sale Business.
• Part of Asian Paints Privilege Club ( among top 2000 dealers in the
country) and among top 3 dealers in the region.
• Sales in last financial Year wat more than 6 crore rupees.
• We have 5 shops through out the region.
• Our vision and strategic focus: adding value to our target market
segments, the paint contractor and home owner, in our local market.
5. Business Environment Analysis
• PESTEL ANALYSIS OF PAINT INDUSTRY
• Political Factors:
• Political situation is stable.
• ModiNomics promises to drag India's economy into the 21st century Make in India and various infrastructural development programmes will pave way for
revenue generation in Paint Industry.
• Economical Factors:
• The market for paints in India is expected to grow at 1.5 times to 2 times GDP in the next five years.
• Development of the rural market and various launches of many innovative products have fuelled the paint industry’s growth
• Social Factors:
• India is the second largest populated economy in the world.
• The Rise in price of raw material increasing the cost of the product.
• Most of the raw materials is Imported.
6. Business Environment Analysis
• PESTEL ANALYSIS OF PAINT INDUSTRY
• Technological Factors:
• All the paint majors have tie-ups with global paint leaders for technical expertise. Asian Paints has formed a JV with PPG Industries Inc to service the
automotive OEMs.
• The lack of technology also affects the chances of Indian paint companies in setting up manufacturing units abroad.
• Environmental Factors:
• Impact of volatile organic compounds (VOCs).
• Lead free paints.
• Season and climate changes
• Legal Factor:
• Pollution Control Law
• Health and Safety Law
• Environmental Law
7. PESTEL ANALYSIS OF BUSINESS
Political
• Central govt promotes made in India scheme which supports our business.
• Our Honourable chief minister organize ‘Bengal Global business submit’ every year to promote business
• The government is against the strikes (‘Bengal bondh/ Bharat bondh’) which also help the business.
Economical
• Currently India has become the world's sixth-biggest economy
• and its growing.
• It promotes the paints business.
Social
• India is the second largest populated economy in the world. More number of families more business.
• The Rise in price of raw material increasing the cost of the product. It negatively effects the business.
8. PESTEL ANALYSIS OF BUSINESS
Technological
• After demonization and implementation of GST also Increase the technological dependency in the business.
• But all this simplifies our business
• The E-commerce does not deals with paints product it also a positive side as our country moving towards online marketing
Environmental
• Paint is highly dependent upon environmental Factors. In rainy season the sales going down. In our state there are 6 seasons. In the time of
monsoon and festive season(autumn) the sales goes down.
Legal
• After implementation of GST and e-governance it simplifies the taxation system. Which helps to promote business.
• On the other side all paint product comes under the 28% GST slab which increases the cost of paint. As the cost of the paint increases it affect
the business negatively.
