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Facebook Success Story
The document summarizes an online comedy series project called "Jesús García" that tells the story of a Spaniard moving to Warsaw from the perspective of foreigners in Poland. It was the first comedy series in Poland promoted solely through Facebook. The project used crowd funding through Facebook and exceeded its funding goals by 48%. Through targeted Facebook posts and monitoring engagement, the project's Facebook fan page grew significantly and helped promote the pilot episode premiere party that over 350 people attended. Major Polish media also covered the project as one of the first to use crowd funding and Facebook-only promotion successfully.
Facebook Success Story
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- 2. Project Description Idea: An onlinecomedy series about foreigners in Poland Team: International Team from Poland, Spain, Argentina, Russia Plot: „Jesús García” is a comedy series about the adventures of a Spaniard who moves to Warsaw. It is the first COMEDY series to show Poland through the eyes of foreigners. Financing: „Jesús García” is one of the first projects sponsored by fans through Crowd Funding. Crowd Funding is a system of financing with fans financially supporting the project. Promotion: Facebook was the only marketing medium for the promotion of the series and Crowd Funding.
- 3. “Jesús García” series Facebook: https://www.facebook.com/JesusGarciaSerial Trailerof Pilot: http://www.youtube.com/watch?v=tDJj1roEZTU Pilot: http://www.youtube.com/watch?v=SnFAc6Gqe1Q
- 4. Project Timeline 13 July2013 Project Started: Facebook Fanpage and Crowd Funding 28 July 2013 Team Started Working 10 August 2013 Shooting of Pilot Episode 02 October 2013 End of Crowd Funding 05 October 2013 Pilot Episode Premiere Party
- 5. Key Achiements > 48% Crowd Funding Facebook Fanbase High Engagement Rate Earned Media x 4 times 21-42% approx. 250 000 PLN
- 6. Facebook Marketing Project’s onlypromotion was on Facebook. Media and fans found out about the series through Jesús García fanpage. Fanpage grew four times from a small group of friends to a large group of international supporters in just two months. Facebook allowed not only to create a Jesús García community on Facebook, but also achieve Crowd Funding goals with a 48% surplus of funds. As a result on October 5, 2013 in SoHo Factory there was a premiere party for the pilot with 350 guests. Project attracted attention of all major media in Poland: TV, Radio, Newspapers, Bloggers. In Poland this is one of the first projects to be financed through Crowd Funding and promoted on Facebook only.
- 7. Facebook Promotion Matra PLAN POST MONITOR AN A LY Z E + - REPEAT NEVER REPEAT
- 8. Pilot Episode PremiereParty: October 5, 2013 SoHo Factory 350 guests Fans, producers, sponsors, media representatives
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