The document provides an overview of Facebook training for January 2015. It includes statistics on Facebook usage such as 50% of post reach within 30 minutes and more time spent on mobile. It also lists Facebook as responsible for 24.6% of social media referrals in Q4 2014. New admin tools are described that allow targeting audiences by gender, age, location or interests for individual posts. The training also reviews existing tools like saving drafts, liking/commenting, and using insights to analyze post and audience data.

1. Facebook refresh training
January 2015
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING

2. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Facebook stats to keep in mind:
-Roughly 50 percent of a post’s reach happens within the first 30 minutes after it
is posted (source: Social Bakers)
-Facebook users spend more time on the mobile version than on desktop
(source: TechCrunch)
-Americans spend an average of 162 minutes on their mobile device a day
(source: Study from Flurry)

3. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Facebook stats to keep in mind:
2014 Q4 Social media referrals by platform
Facebook: 24.6 percent
Pinterest: 5.06 percent
Twitter: .82 percent (dropped slightly in Q4)
Google +: .04 percent
Linkedin: .03 percent
(source: Shareaholic)

4. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Target audience within your post
-Select targeting will allow you pick a segment of your audience to target your
post to
-Options to consider: Gender, age, location and interests
-Examples of posts this could work well for:
• Choose local, regional sports teams from interests for sports stories on
those teams
• Choose appropriate interests for localizing of regional/national stories
(Pope Francis, name of TV show)
• Choose age range for certain stories: Seniors on healthcare, taxes, parents
on family issues

5. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Target audience within your post
-What this doesn’t do:
• target people who like these interests who don’t like your page (that would be an
ad)
• Must first be enabled in your page settings
• Is only available on the desktop

6. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
New admin tools: Post end date
-Allows you set a post to expire at a certain time
-After that time, the post will cease to show in the news feed, but will still be
available on your page
-Examples this post will work well for:
• Front pages, weather stories, sports stories

7. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Admin tools refresher:
-Like, comment as your page, or as your personal account:

8. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Admin tools refresher:
-You can save a post as a draft:

9. Facebook training
ENTERPRISING | ENGAGING | ENTERTAINING | ENLIGHTENING
Insights refresher:
Ways to use your page insights:
• To see when your fans are online (day and time) under Insights > Posts
• To see which posts performed the best by type (photo, link, status update)
• To see which posts performed the best over a set period of time (week, day,
month)
• Add pages to watch (your competition or other GateHouse publications) to
see how their page is doing
• To see some audience demographics for people who like your page