The document discusses the changes to Facebook's profile design as of October 28, 2008, highlighting significant user engagement growth in apps like Pet Society and Elven Blood. It emphasizes the importance of higher production quality and engagement for applications, along with the need for fresh content and incentivized rewards. The presentation also addresses trends in social gaming and strategies for maintaining user interest.

1. The “New” Facebook After the Profile Redesign October 28, 2008 Presenters: Charles Yong and Jing Chen

2. Biggest Winners Pet Society (134%) and Elven Blood (141%) grew significantly between September and October 2008

3. Biggest Losers

4. Overall Positive Effect 145+ million Monthly Active Users (MAU) among Top 25 Apps

5. +252%

6. What should I be thinking about?

7. BETTER APPS! Higher production quality Higher level of engagement Average page views per user per day Time spent on the application Time between visits

8. New Trends in Social Gaming Start simple and grow in complexity Social gamer vs. MMO gamer Frequently updated new content Everything gets boring! Incentivized rewards Not just more virtual currency! Inflation control on virtual currency

9. Q&A