1/17/2011に開催された、WOM Japanのセミナーのプレゼンテーション資料です。 米国ブランドを中心とした事例と、フェイスブック マーケティングや、フェイスブックのファンページ運営に関するヒントを盛り込んでおります。 twitter: @orinocogroup / @tokyopingu

2. Orinoco

4. http://about.me/emitakemuramiller

5. 






6. Source:
Global
Web
Index
Annual
Report,
2011

7. Source:
Global
Web
Index
Annual
Report,
2011

9. 100
0
400
500
600
200
300
December-­‐04
April-­‐05
August-­‐05
December-­‐05
April-­‐06
August-­‐06
December-­‐06
April-­‐07
August-­‐07
December-­‐07
April-­‐08
August-­‐08
2008
100%
December-­‐08
100
April-­‐09
2009
August-­‐09
66%
December-­‐09
April-­‐10
2010
50%
August-­‐10
December-­‐10

10.
Source:
Mashable
Media
Source:
Global
Web
Index
Annual
Report,
2011

11. Source:
Global
Web
Index
Annual
Report,
2011

12. 





13. 









14.
FB
deals)

15.
A C A U O S
Social
Media
Marketing:
An
hour
a
day,
Dave
Evans

16.
 Coca
Cola,
Oreo,
Skittles,
Pringles,
Monster
Energy,
Dr.
Pepper,
Starburst,
Nutella,
Rererro
Rocher,
Mountain
Dew
 Starbucks,
Taco
Bell,
Target
 Converse
All
Stars,
Victoria’s
Secret,
Zara,
Adidas
Originals,
Forever
21,
Hollister,
Burberry,
Nike/Nike
Football
 Disney,
MTV,
Playstation,
X
box,
National
Geographic
Source:
Ignite
Social
Media
 Facebook,
Youtube,
iTunes

17. Top50 19
• Monster
Energy,
Nutella,
Moutain
Dew,
• Taco
Bell,
Target
• BMW
• Hollister,
Forever
21,
Burberry,
Nike/Nike
Football
• Playstation,
X
box,
National
Geographic
Source:
Ignite
Social
Media

18. Engagement

19. Coca
Cola
vs.
Pepsi

20. Coca
Cola:
“Happiness,
Togetherness,
and
Pepsi:
“Choice
of
new
generation”
Sharing”

22. Not
Focusing
Too
Much
on

23. Engagement

24. 
 (
Step1




Step2


Step3
 R&D


PDCA

25. ;
15%
;
18%
;
15%
33%
;
19%
7

28.
Kraft:
Recipe
Assistant

30. Livepositively.com
Refresheverything.com

31. Kohl
1000 +

32. :
Bing

33. Souhtwest
Make
a
Wish
Foundation
SW Make
a
Wish

34. Levis
and
JC
Penny
Corona
Light

35. Back
to
School

36. Papa
John
R&D
•
•
•
•
•
•
• TV
CM

37. Jamba
Juice

38.
Ford
Explorer



39. E
Soap.com:
Amazon
Company

40. E
Target

41. E
1-­‐800-­‐Flowers.com

 FB EC


42. E
Satisfaction
Guaranteed

43. E
FatWallet.com
Best
Deal
Wish
List

44. jrank.main.jp

46. Uniqlo

47. http://techwave.jp/archives/51440123.html

49. Facebook
Deals
 lndividual
 Gap:
 Old
Navy:
 Loyalty
 American
Eagle:
 Friend
 Charity:
$1

52. KPI
Altimeter
Group
and
Web
Analytics
Demystified:
Socialmedia
Analytics

53. 
 CRM

 Pick
your
battle



 Pepsi
Refresh
=>


 PDCA


54.
Orinoco.jp
(web)
/
info@orinoco.jp
(mail)
www.twitter.com/orinocogroup or
www.twitter.com/tokyopingu
www.facebook.com/orinocogroup

56. Facebook
KFS
1.
2.
3.
4.
5.
6.
7.
8. Call
to
Action
The
8
success
Criteria
For
Facebook
Page
Marketing
Altimeter
Group,
July
27,
2010

57. Victoria’s
Secret
NY

58. 

60. PR

61. 
 CM

62. 2nd
Victoria’s
Secret
Pink
 PINK
 VSPInk.com
EC
VictoriasSecret.com

64. H&M



65. Fashion
Studio
on
H&M
site

66. Bath&Body
Works


67.
FB
PDF

69. 1-­‐800-­‐Flowers.com

 FB EC


72. Starbucks
 VS



73. Starbucks
Card

74. Starbucks
Frappuccino
 Frappuccino


75. Frappuccino.com MyGallery

76. iTunes

77. Youtube