The document discusses Facebook advertising strategies focusing on campaign objectives, including branding and conversions through the use of Facebook Pixel for tracking. It highlights the use of Power Editor for larger advertisers to efficiently create and manage multiple ads and emphasizes the effectiveness of unpublished posts for targeting specific audiences. Additionally, it provides contact information for the authors, Heba Mohamed and Ramy Magdy.

1. Facebook advertising
By:
Ramy magdy - Heba Mohamed
InformationTechnology Institute
Ministry of Communications
and InformationTechnology

2. Earned
Vs.
Owned
Vs.
Bought

4. The web site is the core of your digital marketing activities

5. Campaign
Structure

6. Facebook campaign objective

7. 5s Strategic objectives

8. Sizzle- online Branding

12. Sell objective

13. Claim offer

14. Increase conversion to your web site

15. Facebook
pixel

16. ConversionTracking
• Create your Pixel

21. Buyer's journey

22. Campaign
Structure

23. Buyer persona

24. No Buyer persona

25. Create an Ad Set

26. Create an Ad Set

27. CreateYour Ad

28. CreateYour Ad

29. CreateYour Ad

30. What is Power Editor?
• Power Editor is a tool designed for larger advertisers who need to create
lots of ads at once and have precise control of their campaigns.
• To access Power Editor, you'll need to go to
www.facebook.com/ads/manage/powereditor in the Chrome browser on a
desktop computer

31. HowTo Access Power Editor?

32. Navigate Power Editor

33. 1- Bulk editing
• When you have a broad range of ads or ad sets, and you want to modify
them, Just check whatever you want to update, and your changes will be
applied to all of them – at once.

34. Bulk editing
• Editing multiple ads

35. Bulk editing
• Editing multiple ad sets

36. Controlled Placement ofYour Ad
• Select Mobile Device OS to run your
ads.

38. Unpublished post (Dark Post)?
• Unpublished Page post ads are an effective way to tailor your offers and
creative to specific audiences in News Feed.
• The main reason you should consider creating unpublished posts is for split
testing purposes.

39. Create Unpublished post (Dark Post)
• Create Post

40. Create Unpublished post (Dark Post)
• Create Post

42. Thank you
• Name: Heba Mohamed Nasser –Ramy Magdy Shenouda
• Email: Heba.mis2011@gmail.com-ramy668@gmail.com
• D hebamis2011-RamyMagdy9