Facebook, being the largest social media platform, has become one of the most sought place for marketers to promote their products. With over 1 billion users, Facebook would probably have the widest global ad reach. This tutorial aims to provide you a step-by-step guide on how to launch your campaign on Facebook targetting only the relevant audience for your brand.

1. facebook ads tutorial
LAUNCH YOUR CAMPAIGN ON THE LARGEST SOCIAL MEDIA PLATFORM

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it is a service offered by
the largest social media
platform. with users
reaching up to 1 billion,
it would have the
widest global ad reach
FACEBOOK ADS

3. LET’S BEGIN

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Take a sample Facebook page
DAD
&
MORE
www.dadandmore.com

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Click for drop down
DAD
&
MORE
www.dadandmore.com

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Click Create Ads
DAD
&
MORE
www.dadandmore.com

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Wait for ad account to load

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This is your Ads Manager

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3 main steps to create an ad

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Set up your Objective

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Create your Ad Set

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Create the Ad itself

13. CAMPAIGN
SET UP

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Identify your objective

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Hover over your cursor to info icon…

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…to launch definition of each campaign

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You may choose to generate leads…

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… or conversions

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Let’s choose Brand Awareness

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Scroll down

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You can choose a Campaign Name

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Click to proceed

23. CREATING
YOUR AD SET

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Start creating your Ad Set

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Let’s start with your Audience

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Click to use previously saved Audience

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Profile your target audience

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Identify target locations here

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Indicate target cities

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Click for drop down options

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Let’s choose ‘people who live in this location’

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Specify age range

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Specify gender

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Enter language here

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You can modify radius covered

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We can limit to 20km range

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Add detailed target to narrow your audience

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Click for Suggestions

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Click to narrow further

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Indicate another detail to match

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Click to save

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Review your ad

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Click to continue

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Edit here your ad Placements

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You can opt for automatic

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You can choose to edit as well

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Let’s choose to edit our placement

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Choose device here

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Let’s choose ‘mobile only’

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Hover over each platform…

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…to see how it will appear on device

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Notice different available platforms

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You can even place ads in Messenger

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Set your Budget & Schedule

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Indicate daily or lifetime budget

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Choose schedule here

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Click to set your start & end date

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Set start date & time

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Set end date & time

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Estimated spend will appear here

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Click to show advanced options

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Click to Continue

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Notice how your Audience size…

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..has narrowed down to more specific

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Narrowing down your audience…

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…saves you money

67. CREATING
THE AD

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Start with your Identity

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Choose Page to promote

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You have option to run on Instagram

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Choose from available formats

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You can opt to use carousel of images

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… a single image

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… a single video

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… or a slide show of images

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Let’s choose ‘single video’

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Choose to Upload

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Choose from file

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Video starts to upload

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Or pick one from your Library

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Pick from a selection of Library videos

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Choose one

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Click to continue

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Please note of recommended specs

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Edit text here

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You may also include your URL here

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Indicate URL that you want…

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.. To be displayed here

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Edit your Ad Headline

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Edit your Ad Headline

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Choose a Call to Action

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See your Ad preview here

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Click to drop down preview lists

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Try the Facebook Suggested Videos

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See how it will appear

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Click for Final Review

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Review before confirming

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Click to Confirm

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Ad confirmation appears

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Click to Continue

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Your ad is now scheduled for posting

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PHOTO CREDITS: https://facebook.com/
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