![Facebook
[okamura@looops.net]
TEL:03-6438-0311
FAX:03-6438-0920](https://image.slidesharecdn.com/facebook-101012062930-phpapp01/85/Facebook-1-320.jpg)
![Facebook
[okamura@looops.net]
TEL:03-6438-0311
FAX:03-6438-0920](https://image.slidesharecdn.com/facebook-101012062930-phpapp01/75/Facebook-1-2048.jpg)
Uploaded bynaoto kyo
Facebookビジネス活用最前線
The document contains various statistics and insights related to social media usage, particularly focusing on Facebook and its value for businesses in 2010. It highlights metrics such as user engagement and advertising effectiveness, along with comparisons to other social platforms like Twitter and YouTube. Additionally, it references multiple sources and reports that provide context to the data presented.
Facebookビジネス活用最前線
- 1. Facebook [okamura@looops.net] TEL:03-6438-0311 FAX:03-6438-0920
- 2.
- 4. ※18 • ➡ ➡ Creators Collectors 29 42 ➡ ➡ Collectors Japanese Social Media Technographics Revealed
- 5. 2 2010 2009 Social Networks Online Games E-mail Portals Instant Messaging Videos/Movies Search Software Manufactures Multi-Category Entertainment Classifieds/Auctions 0 7.5 15 22.5 30 source :The Nielsen Company 2009 43%
- 6.
- 7. DYMP 2010
- 8.
- 9. Facebook • SNS 5 1000 • 3.8 (Inside Facebook) 6 10 1 5000 • 2009 8 400 9 10 • Facebook 1 2000 Facebook Facebook
- 10. Facebook 2010 3,834,792 93,584 2% 828,930 22% 1,013,779 17,607 2% 110,948 11% 813,319 162,104 20% 475,121 58% 550,924 68,189 12% 195,042 30% 344,124 149,054 43% 266,224 77% 212,336 11,698 6% 63,240 30% 41,632 3,925 9% 10,055 24% 34,700 11,596 33% 21,272 61% 6,845,609 517,760 8% 1,970,837 29% Internet World Stats 2010.8 3
- 11. • 2008 2010 Javier Olivan • 140 450 UV 2010 9 2009 5 33 1 4 • 2010 6 10 PR 3 5 SNS
- 12. Twitter 4 1 Face You Ustrea Twitter mixi blog book Tube m 315 79 141 128 223 79 49% 42% 41% 37% 50% 32% 41% 34% 36% 37% 43% 25% 31% 20% 20% 15% 23% 23% 27% 18% 31% 24% 34% 25% 23% 15% 19% 26% 26% 23% 17% 17% 15% 15% 18% 18% 8% 13% 9% 8% 12% 10% 1% 1% 0% 0% 0% 0% NTT Twitter 315
- 14.
- 15. • ROI 6% ➡ 84 ➡ 68 26% ➡ 68 ➡ 57 ➡ 68% 43 King Fish Media
- 16. FB $136 •$71.84 •28% •41% Syncapse 20 4000 6 THE VALUE OF A FACEBOOK FAN www.syncapse.com 2010.6
- 17. Social Plugins • 2008 Facebook Connect • Like 8 • Like • 4 21 1 5 5 11 10 • Washington Post 54,470 Facebook 290% ABC News 47,998 290% • IMDB 179,477 3 350,000Like
- 18. SocialPlugins ◆ ◆Facebook Facebook Like ◆ WEB Facebook Facebook
- 20. Coca-Cola Youtube Dusty Michael 2
- 21. • 4 R • Review: 5000 • Respond: • Record: • Redirect: • • • • ( ) • :AMN http://blog.tokuriki.com/2010/05/4.html
- 22. LEVI STRAUSS &CO ( ) Levis New Friends Store Social Shopping Site http://www.youtube.com/watch?v=23KLU2hnB0s 4 UU 45 Facebook 15.83% 1
- 23. FRIENDS STORE Levi’s Like Facebook 9 Facebook Facebook Social Plugins Ajax JavaScript API
- 24. • DB • 90% • Facebook Facebook • Facebook
- 25. Facebook Levi’s 10 25 Facebook
- 26. • 140 • RSS Twitter Youtube • Facebook Facebook FacebookAd
- 27.
- 28. Vitamin Water URL Facebook Connect
- 29.
- 30.
- 31.
- 32.
- 33. Google V.S. Facebook Google AdWords Facebook Ad • • • • • • • • • • • • Google Facebook
- 34. Social Media Social WEB Media Cost per Clicks Cost per fan Revenue per click Revenue per fan CTR CVR cross-channel distribution WOMMA
- 35. • • • SEM SMM
- 36. Tips • • CTR 1 • Facebook • Facebook •
- 37.
- 38. FB (β ) 2010 10 β % Facebook MOL Global
- 39.
- 40. • • Group • Group Wiki("Docs" ) • Graph API for Groups
- 42. • • • • • • 14 • •
- 43.
- 44. •API • ※ • 16
- 46. Social Plugins • ActivityFeed Facebook Facebook Like • Recommendation Facebook
- 47. Social Plugins • Loginwith Faces ※XFBML JavaScriptSDK • Facepile Login with Faces
- 48. Social Plugins • Comments •Live Stream Ustream
- 49.
- 50. • Web • In the looop http://blogs.itmedia.co.jp/saito/ • Famecount http://www.famecount.com/ • Facebackers http://www.facebakers.com/ • SlideShare • Facebook Marketing(Jason Cormier) http://www.slideshare.net/jcormier/facebook-marketing-4629751 • Facebook for Business BIN2010(Chad Richards) http://www.slideshare.net/chadrichards/facebook-for-business-bin2010-5034461 • Facebook Marketing Webinar: Best Practices on the World's Most Powerful Social Network(Word of Mouth Marketing Association) http://www.slideshare.net/WOMMAssociation/room214-fb-webinar-deck? src=related_normal&rel=5034461 • Image • MorgueFile http://www.morguefile.com/ • Dreamstime http://www.dreamstime.com/free-photos