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Exploring a heterogeneous and
fragmented digital ecosystem:
Mobile content



                                     H.Shin
          Digital Media and Communication Lab
Mobile ecosystem
 analog -> digital
Convergence
heterogenous, fragmented
mobile television and video
mobile music
mobile game
mobile adult
mobile personalization
mobile user-generated content
mobile publishing
mobile advertising
mobile gambling
1. player
2. structure of content businesses
3. circumstances
A first approach

creative content
processed information


   Although boundaries are not well defined
New categorization

adapted, repurposed
original, augmented
Activities

Creation /Production
Delivery /Distribution /Access
Use /Consumption /Interaction
Business model

different origins and cultures of
mobile market players.
mobile & content
Business model

flexible, application-centric,
user-determined configurations.
Business model

welled garden vs internet-like
The unexpected guest

device supplier and
application providers’
new roles
The circumstances
for mobile usage

Local and context-aware content
User-created and user-generated
content
Conclusion


 Convergence
Module, Openness

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