Digital R&D Fund for Arts and Culture - Pulse Presentation


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The Digital R&D Fund for Arts and Culture is a partnership between the Arts Council England, Arts & Humanities Research Council (AHRC) and NESTA to support arts and cultural organisations across England who want to work with digital technologies to expand their audience reach and engagement and/or explore new business models.

Pulse is an app that allows students in the UK to book concert tickets with a student discount for the London Symphony Orchestra and other great orchestras.

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Digital R&D Fund for Arts and Culture - Pulse Presentation

  1. 1. 1. What is your project? What are you trying to achieve? Pulse is the LSO’s student discounted ticket and loyalty scheme. Students (aged 18+) can purchase tickets via an iPhone and Android Insert app and a mobile site, at a discounted price and earn loyalty points towards a series of rewards.
  2. 2. 2. What will your project deliver? Products and Knowledge Research services and skills outputs 1. LSO Pulse App 1. Understanding the 1. Evaluation of the • iPhone challenges of mobile effectiveness of • Android ticketing fulfilment in mobile and web- • Mobile site a busy venue based ticketing & Insert environment marketing in 2. Loyalty/reward engaging a younger scheme audience. 1. Insight into the 3. Discounted ticket social, economic scheme and cultural reasons & barriers to young people’s attendance at classical music
  3. 3. 3. Who is in your R&D team? How are you working together to make the project happen? Arts / Cultural Organisation London Symphony Orchestra: Creative, marketing, student scheme operations Aurora Orchestra: Multi-organisation set-up guinea pig! Insert Technology provider Researchers KODIME: University of Salford: Design, infrastructure, build, Focus groups, guiding project technical support adjustments as per feedback
  4. 4. 4. What are you learning and developing that could be of value to the sector? 1. Discussions are underway with the 12 members of the London Orchestras Consortium (including three venues) about collaborating on a London-wide student discount and loyalty scheme, powered by the Pulse app, making use Insert multi-organisation abilities of the current app. of the 2. By the end of the project we will have a complete guide to using mobile for ticketing, including processes, pitfalls and solutions – the app could be easily adapted for ticketing pop-up exhibitions, for example.
  5. 5. 5. Where are you in terms of your project’s development? Completed work Still to do Challenges• iPhone App, Android • Progress to • Venue trust in the app and mobile site completely system• Web app for paperless operation • Communicating all processing & • Three events & app functions to authorising scanned focus groups users (e.g. social codes Insert remaining sharing)• Two events & focus • Linking in SMS groups completed operation for non- smartphone users Evaluate Develop Develop Live to Project launch audience and test and test market data