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Explore India
      Market opportunities
        for technology
          companies




Presented by Owlai & Lionpartner
1. Why India?




2. How India?
Population: 1,21 billion

Population Growth Rate: 1,58%

    Life Expectancy: 70 years

   Sex Ratio: 914 females per
          1,000 males

 Rural vs Urban: 72% vs 28%
Yearly at least 120.000 graduates from business
                     schools

                     and

       200.000 graduates in engineering
More than outsourcing...
Digital Indians

More than 950 million mobile subscriptions

    120 million Internet users

        60+ million Indians on Facebook
Digital India - Market

Online marketing industry
            -
                                  Internet
360 million USD in 2013
                            opportunities - 14
                              billion USD in
                                    2015

   E-commerce sector -
   125-260 billion USD in
           2025
How - for tech companies
                 Advantages              Disadvantages                   How
               - Complete ownership       - More resources       - Branch office, liaison,
Own Setup           - Control                - Regulation              pvt ltd etc.
  Partner         - In-it-together      - Lack of some control      - Revenue share
                                          - Lack of control
                                          - Potential brand
Distribution   - Easy (few resources)
                                               dilution
                                                                   - Regular exports


                   - Ownership                - Lock-in
    JV               - Control
                                                                     - Joint Venture
Sales in India
• Hierarchy & Decision-making process
• Kick-backs
• Culture - yes/no, urgency

• Go straight to the top...
Finding partners
• Visit
• Build relations
• Look upon networks
• Any personal recommendations?

• Show interest and willingness to invest
More

• http://india.wsj.com/home-page
• http://forbesindia.com
• risgaard.blogs.business.dk
• twitter.com/risgaardknudsen
Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen

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Explore India: market opportunities for technology companies - Jacob Risgaard Knudsen

  • 1.
  • 2. Explore India Market opportunities for technology companies Presented by Owlai & Lionpartner
  • 3.
  • 4.
  • 5. 1. Why India? 2. How India?
  • 6. Population: 1,21 billion Population Growth Rate: 1,58% Life Expectancy: 70 years Sex Ratio: 914 females per 1,000 males Rural vs Urban: 72% vs 28%
  • 7.
  • 8.
  • 9. Yearly at least 120.000 graduates from business schools and 200.000 graduates in engineering
  • 11. Digital Indians More than 950 million mobile subscriptions 120 million Internet users 60+ million Indians on Facebook
  • 12. Digital India - Market Online marketing industry - Internet 360 million USD in 2013 opportunities - 14 billion USD in 2015 E-commerce sector - 125-260 billion USD in 2025
  • 13. How - for tech companies Advantages Disadvantages How - Complete ownership - More resources - Branch office, liaison, Own Setup - Control - Regulation pvt ltd etc. Partner - In-it-together - Lack of some control - Revenue share - Lack of control - Potential brand Distribution - Easy (few resources) dilution - Regular exports - Ownership - Lock-in JV - Control - Joint Venture
  • 14.
  • 15.
  • 16. Sales in India • Hierarchy & Decision-making process • Kick-backs • Culture - yes/no, urgency • Go straight to the top...
  • 17. Finding partners • Visit • Build relations • Look upon networks • Any personal recommendations? • Show interest and willingness to invest
  • 18. More • http://india.wsj.com/home-page • http://forbesindia.com • risgaard.blogs.business.dk • twitter.com/risgaardknudsen

Editor's Notes

  1. Mobile technology - What? - Innovations? - Impact? - As customers?
  2. Mobile technology - What? - Innovations? - Impact? - As customers?