This is an Idea Pitch Presentation created by myself and project partner Lily Wolfe. This presentation outlines the Experience Innovation Lab Activation we created, with the theme of "the senses". The presentation includes Target Audience, In-Person Activities, Campaign Elements, and Success Metrics of the Activation.
3. Activation Objectives
Exposure
Relationships
Awareness
To bring awareness to students and brand
partners regarding the opportunities and
resources the lab will provide.
Allow students and brand partners to test out new technologies
and equipment
To connect students of different majors, students and brand
partners, and industry professionals in order to build their
professional and collaborative relationships.
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4. Target
Audience
This Experiential Campaign is targeted towards EIM
major students, local businesses and industry
partners, as well as other Cal Poly students that are
interested in hands-on learning with cutting edge
equipment and collaborative projects
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Brand Partners
EIM Students
Other Majors
5. In Person Activities
Overview
Touch
In the 'touch' mini activation room, participants
will be given a problem and tasked to
collaboratively solve it using the lab equipment.
Hear
Participants are hooked up to the biofeedback
equipment and guided through a meditation
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Sight
Participants in the 'sight' activation are able to
travel to a place of there choosing via Virtual
Reality technology
Taste/ Smell
Participants will indulge in the Gastronomy
department as beverage and food experiences
will be served at a dinner table setting
6. Activation 1:
Sight Virtual Reality Activity
Who: VR technology specialists, participants
What: Participants will be transported to a different reality with the cutting-edge VR
technologies provided in the Experience Lab.
Where: In an open spaced conference room where participants may fully interact
with the activity.
Why: By allowing participants to utilize VR headset equipment they will experience
transformative experiences that will give them insight on the powers of mix reality
technology.
This activity will include:
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7. Activation 2:
Touch
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Teamwork Equipment Task
Who: Participants, task leader
What: Students form group and brand partners
form group then brand partners give students a
unique task to complete similar to an internship
task at their company.
Where: Open lab space
Why: Participants are forced to utilize the space
and equipment, and solve real-world problems
created by industry professionals.
This activity will include:
8. Who: Local restaurants/ wineries,
participants, gastronomy specialists
What: Participants will be served gourmet
meal supplied by local restaurants and
wineries in a table setting to enjoy the
company of peer students and brand
partners
Where: Conference room styled as dinner
table setting
Why: To utilize the lab equipment and
showcase the gastronomy department by
creating a realistic dining experience
For this immersive experience:
Activation 3:
Taste/ Smell
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9. Activation 4:
Hear
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BioFeedback Therapy
Who: Participants, biofeedback therapists
What: Each participants is hooked up to wires and
guided through a meditation
Where: Four stations are set up in study rooms,
cycling through participants. Those waiting are
invited to participate in a silent disco
Why: Gives participants the chance to relax and
speak with a specialist about how this equipment
can be beneficial to their life
This activity will include:
10. Success Metrics
Participants will be sent out a
survey reflecting on the
experience the night they
attended.
Personal information such as
names and emails will be
collected for future
promotions and information
about the lab. Those who
comment on the IG and tag
three friends get entered into
the raffle for unlimited access
to the space for studying.
Improvement Plan will be
created using survey data
regarding what happened,
what went well, and what
needs to be improved.
Step 2:
Send out Survey
Step 1:
Collect Data &
Raffle
Step 3:
Improvement
Plan
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11. A brand is no longer what
we tell the consumer it is
– it is what consumers tell
each other it is.
Scott Cook,
Founder, Intuit
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