Sophie Jones Direct Line: +44 (0) 20 7881 2992 Email: sophiejones@mergers-alliance.com www.mergers-alliance.com

1. Introduction to Experia Corporate Finance Advisors

2. Overview of Experia CorporateFinanceAdvisors
• Experia, founded in 2003 and based in Stockholm, Sweden, is a corporate finance advisory
provider entirely owned by its senior partners;
• Experia provides corporate customers in the Nordic countries with services in the fields of
Mergers & Acquisitions, Fundraising, Strategic and related advisory;
• Well connected within the regional business and investment community, Experia helps
businesses finding ideal counterparties for buying or selling, investing and partnering;
• Experia’s senior advisors, with extensive experience from the financial sector, always assume
the project management responsibility to ensure clients senior advisor attention;
• With numerous references from various industrial sectors, Experia enjoys an extensive
industrial network;
• Experia is the exclusive representative for Mergers Alliance in the Nordic region, a committed
member since 2004, and HåkanPersson is a member of the Board of Directors.

3. Experia: Services Provided
• Between the three partners, Experia has 50+ years experience from the Financial sector
providing advisory services in a multitude of different situations:
Corporate Finance Advisory Strategic Analysis & Consultancy
Acquisitions Strategic Analysis
Divestitures Research& Reviews
Management Buy-Outs Valuations
Fundraisings & Financings Fairness Opinions
Mergers Business Plans
IPO’s and Reversed IPO’s Negotiation Support

4. Experia – Partner Bios
HåkanPersson
Founding & Managing Partner
Håkan has advised numerous companies on merger and acquisitions, financing, stock market listings and
strategic matters. He has extensive experience from different industry sectors in several countries and has a wide
network particularly within the Healthcare and ICT sectors as well as in the European investment community. He
is also global coordinator of the Mergers Alliance Healthcare Team and a member of Mergers Alliance’s board of
directors.
Most recently, Håkan was Head of Corporate Finance with Erik Penser Bank, a middle-market investment bank in
Stockholm where he also has served as Head of Equities and Head of Research. Prior to that, he was an equity
analyst with SvenskaHandelsbanken, a major Nordic bank. He has also served as senior auditor with Deloitte,
Haskins and Sells in Milan, Italy, and started his career as auditor with Bohlins KPMG in Stockholm. He holds a
B.Sc. in Business Administration from the University of Stockholm and is a Certified EFFAS Financial Analyst
from Stockholm Business School.

5. Experia – Team Bios
Fredrik Lönnqvist
Senior Advisor
Fredrik is a M.D, Ph.D. with a broad medical, academic and life science industry background spanning over
almost 30 years. His working life experience includes medical practice, clinical and experimental academic
research and 13 years in the pharmaceutical, the biotech and the medical nutrition industry in senior management
positions; covering Research, Clinical Development, Regulatory, Business Development and Corporate
Development. Fredrik has extensive hands-on experience with all phases of drug development and possesses a
broad knowledge of drug discovery and development principles and practice.
Fredrik has broad international leadership experience from previous positions as Medical Director at SmithKline
Beecham, VP Clinical Science and VP Clinical & Scientific Business Development at Biovitrum and VP and Chief
Medical Officer for Nutricia, His experience includes strategic portfolio management and bringing nine drug
candidates and numerous nutritional products from discovery to clinical trials and to the market. Fredrik has
experience from several therapy areas including Metabolism, CV, CNS, Immunology, Haematology, Oncology,
Respiratory and Virology.
He received his M.D. and Ph.D. at Karolinska Institute, Sweden, where he is still Associate Professor, specialized
in internal medicine and endocrinology. His academic research has mostly been focused on diabetes and obesity
has resulted in 75 publications so far. Fredrik has also been reviewer for medical journals such as Nature
Medicine, Lancet and Diabetologia.

6. Experia – Team Bios
Jan Jämtberg
Senior Advisor
Jan has a broad national and international leadership experience from previous senior managemenr positions. As
senior advisor within Experia he will add interim management to our clients.
Most recently Jan worked within the Handelsbanken group, a major Nordic bank. As Senior Vice Precident of the
bankdivisions Capital Market as well as in the International and Branch Network, he had a key role in the strategic
business and organizational development. He also had a pivotal role in the expansion and establishing
internationally.
Prior to that, Jan has worked as a CEO in a small but fast growing import and export company. He also served
as Marketing Manager in a leasing company. Jan has experience from different responsability areas from Head of
HR to COO, and as Area Manager he got good experience from different industry sectors. Jan holds a Master of
Laws from Uppsala University.

7. Why Experia?
• We are independently owned, independent in mind
• We have the knowledge and the understanding of the financial sector
• We have the global reach
• We are talking a multitude of investors globally, regularly
• We are solution oriented and goal oriented
• We have a long experience from financial advisory
• We provide access to the Partners and Senior Advisors in each project
• We are proud of our integrity

8. Contact Data
HåkanPersson Fredrik Lönnqvist
telephone +46 (0)8 510 663 50 mobile + 31 (6) 42 55 32 97
mobile +46 (0)707 900 111 e-mailfredrik.lonnqvist@experia.se
facsimile +46 (0)8 22 56 10 Skype: fredlonn
e-mail hakan.persson@experia.se
Skype: Hakanexperia
Experia Corporate Finance Advisors
Kungsgatan 44
SE-111 35 Stockholm
Sweden
www.experia.se

9. IntroducingMergers Alliance

10. Experia Corporate Finance Advisors is
the exclusive Nordic representative of
Mergers Alliance professional network,
a committed member since 2004.
“Our mission is to enhance our clients’
shareholder value by originating and
executing cross-border deals”
www.mergers-alliance.com

11. Intro to Mergers Alliance
Mergers Alliance is a group of award winning corporate finance specialists
who provide high quality advice to organisations who require international
reach for their M&A strategies.
We focus on local and international deals up to US$500 million in value
across a wide range of sectors.
Each of our partner firms is an independent local specialist with an extensive
transactional track record within their territories.
Over the past 10 years our professionals have been recognised as authorities
on international corporate finance transactions and in particular the Mergers
Alliance advisers have built up a reputation for being:
* highly experienced in executing international transactions
* specialists in a wide range of industry sectors
* entrepreneurial and committed to delivering the best deals for their clients

12. Mergers Alliance – global members

13. A strong track record
Total no. of deals completed
160 6000
Total no. of deals completed/Total no. of member firms
140
5000
120
4000
Deal Value (€)
100
80 3000
60
2000
40
1000
20
0 0
Year
No. of deals completed No. of members in MA Deal Value (€)

14. Marketing Collateral
Worldwide Deals < $500m Advisor Ranking Any European Involvement < $500m Advisor Ranking
Based on Value Based on Value
Excluding Equity Carveouts, Withdraw n Deals & Open Market Repurchases Excluding Equity Carveouts, Withdraw n Deals & Open Market Repurchases
1/1/2011 - 12/31/2011 1/1/2011 - 1/31/2011
Ranking Value Ranking Value
Rank Financial Advisor ($m) # of Deals Rank Financial Advisor ($m) # of Deals
1 KPMG 11844 375 1 KPMG 5386 265
2 PricewaterhouseCoopers 8712 290 2 PricewaterhouseCoopers 2973 161
3 Ernst & Young LLP 7541 223 3 Rothschild 8816 152
4 Rothschild 16816 203 4 Ernst & Young LLP 3227 140
5 Goldman Sachs & Co 28611 201 5 IMAP 647 124
6 Deloitte 7228 177 6 BDO International 1590 99
7 IMAP 2136 172 7 Lazard 6086 98
8 Nomura 14747 168 8 Deloitte 2675 96
9 Credit Suisse 23813 165 9 Mergers Alliance 2662 86
10 Lazard 14455 164 10 BNP Paribas SA 6190 77
11 JP Morgan 26462 163 11 Grant Thornton 738 73
12 Morgan Stanley 21394 162 12 JP Morgan 7183 72
13 Bank of America Merrill Lynch 23275 148 13 Deutsche Bank AG 6345 70
14 UBS 16171 146 14 Goldman Sachs & Co 8015 69
15 Mergers Alliance 4288 139 15 M&A International 389 67
16 Deutsche Bank AG 18239 134 16 Credit Suisse 5864 66
17 Citi 19450 130 17 Bank of America Merrill Lynch 7663 66
18 BDO International 2841 121 18 UBS 5457 64
19 M&A International 1365 116 19 DC Advisory Partners 1451 64
20 Houlihan Lokey 5735 104 20 Societe Generale 3629 64
21 Sumitomo Mitsui Financial Group Inc 2773 102 21 Clairfield International 207 60
22 Jefferies & Co Inc 12975 102 22 Morgan Stanley 6300 58
23 Mizuho Financial Group 4335 101 23 Leonardo & Co 2259 58
24 RBC Capital Markets 11755 100 24 HSBC Holdings PLC 3636 51
25 BNP Paribas SA 10782 97 25 Citi 6077 51
Information taken from Thomson Financial Tables for 2011

15. Contact Details
Stas Michael
Mergers Alliance Business Manager
5th Floor
12 – 18 Grosvenor Gardens
London
SW1W 0DH
Direct Line: +44 (0) 20 7881 2990
Mobile: +44 (0) 7866 030 464
Email: stasmichael@mergers-alliance.com