Excellence in Human Resource Management

1Excellence in Human Resource Management
» Excellence in
Human Resource Management
Kienbaum Management Consultants

2 Excellence in Human Resource Management
» Human Resource Management

Professional HR Work at the Heart of Sustainable Organizational Development
The significance of human resource management is increasing rapidly. This is largely caused by
demographic changes and the resulting competition for the best minds in the labour market. At the
same time, the high potentials of tomorrow have new and changing expectations. The need to respond
effectively to these developments makes leadership quality, talent management, and employer attrac-
tiveness into frontline issues for corporate strategy decisions. Individual recruitment and develop-
ment, the strategic aspects of workforce planning, diversity, and career models are increasingly part
of the agenda of executive and advisory boards everywhere.
Human Resource Management – Why Kienbaum?
When it comes to shaping structures and processes and developing models and instruments for human
resource management, Kienbaum has been and continues to be the partner of choice for leading
European companies and organizations around the world. Our Human Resource Management practice
possesses over 30 years of practical experience and have access to sound best practices and innovative
developments for major corporations and leading small and medium-sized enterprises.
Our consulting teams consciously bring together diverse personalities with strong qualifications and
excellent practical experience. We use the comprehensive know-how of all areas of Kienbaum’s
management consulting services to design transparent and sustainable consulting concepts for you.
We work with our clients to find bespoke solutions, achieve measurable successes, and support their
organizational development sustainably.
We will help you reach even the most ambitious strategic and operational goals.
We look forward to speaking to you about what really matters for your business.
Dr Walter Jochmann
Chairman of the Executive Board of
Kienbaum Management Consultants GmbH
We invite you to learn more about the portfolio of services offered
by Kienbaum Human Resource Management.

Human resource management as a key lever for sustainably
successful business and organizational development.

HR systems and processes are aligned with corporate strategies based on strategic HR development
and strategic competence management. This focused handling of all HR factors is an important
precondition for sustainable innovative and competitive capabilities.
30 percent of commercial success depends on having the right people in the key positions. The exact
fit of executives and the improvement of leadership quality with a modern leadership vision and
clear indicators create an essential basis for a successful organization. Exemplary leaders create ideal
workforce structures, promote talents and their future successors, retain top performers, and develop
innovative visions for a motivating corporate culture.
Demographic trends demand workforce planning to follow more long-term scenarios. The retention
of top performers can be enhanced in many ways such as by designing and implementing academy
models, defining the right career tracks, etc.
The principles of good business management (corporate governance) demand transparent talent
management that accounts for diversity, recruits the leaders of tomorrow, and develops and uses them
in the right places. An attractive and authentic employer brand is indispensable for these processes.
» How the People Factor Determines
Commercial Success
We help executive managers and the HR function optimize their
people success factors.

» Global Competence –
Local Know-how
Our Reach
» Germany
» Austria
» Switzerland
» Western Europe
» Eastern Europe
» North and Latin America
» Asia
Facts & Figures
» The Kienbaum Group is present in more than 20 countries
worldwide, with approximately 750 of our people ready to
work with you.
» Kienbaum is the only consultancy firm in Germany that
combines traditional management consulting, human
resource consulting, and communication expertise.
» We offer a single source for integrated solutions – no
problematic interfaces or expensive coordination required.
» Our Human Resource Management unit has been
Kienbaum’s flagship for over 30 years as well as the
vanguard and source for new impulses in the HR lands-
cape of Germany today.
» With our offices in Germany and abroad and our extensive
network of trusted international partners, we can guarantee
optimum support for domestic and global projects.

Our Work
Recruitment/Demographics
» Strategic workforce management
» Management audits
» Talent/Succession management
» Development centres
» Career track design
Competences/Performance
» Compensation systems
» Strategic competence management
» HR development programmes, leadership training,
and coaching
» Learning management/Academy concepts
» Performance-potential appraisals
Leadership/Corporate Culture
» Engagement/Culture surveys
» Corporate visions, values, and leadership principles
» Diversity management
» Design of leadership models and processes
» Change management
HR strategies/Structures
» Design of HR and workforce strategies
» Organization/Process optimization in HR
» Benchmarking/Controlling models
» HR Shared Service Centres
» HR IT strategy

Experienced Experts
For more than three decades, our consultants have invested their competence and their passion to
make you more successful. We value comprehensive project and industry experience and specialist
expertise in many different sectors of the economy. We combine intensive strategic and procedural
knowhow with proven competence in human resource management.
Versatile Expertise
We design bespoke, company-specific solutions for many of the diverse challenges faced by large
corporations as well as small to medium-sized enterprises:
» Uncovering existing management potential
» Improving management and leadership quality
» Developing and utilizing high potentials correctly
» Developing functional and personal skills and competences for all major job groups
» Developing modern career track and work concepts
» Designing and implementing unique corporate leadership principles and values
» Improving employer attractiveness with professional employer branding, sourcing, and recruitment
» Intensifying the readiness and ability to change
» Developing effective HR strategies to boost the corporate business strategy
» Establishing shared service structures for HR support processes
» Optimizing the quality of the structural and procedural organization of the HR function
» Diversity is Our Strength
Our unique blend of HR expertise, industry knowledge, and change
management awareness enables us to find perfect-fit solutions.

We see demographic change for what it really is –
an opportunity.

Over the coming decades, Europe’s working age population will shrink by an average of 10 to 20 percent.
Though it varies by region and types of expertise, the competition for qualified labour will increase and
force businesses to establish an appealing employer brand and professional recruitment concepts.
At the same time, the labour force is aging. The higher average age and increasing presence of employees
over the age of 50 (and 60) will require a suitable response: Healthcare management, the right working
hours and work concepts, forward-looking HR development, knowledge transfer etc. At the same time,
managers need to learn to guide and develop multiple generations in their workforce.
Our Services
The right mix of measures is needed to safeguard the long-term success of your business:
» Competence-driven HR planning: We conduct a focused analysis of your company’s age distribution
and map the competences critical for your success to find targets for intervention. We find the right
strategies and practical means to avoid future staffing bottlenecks.
» Greater employer attractiveness: We work with you to define an authentic employer brand and
communicate your employer value proposition to your target groups. We give you a social media
presence and customize your recruitment strategies and processes to match future demand.
» Talent management: Flexible career tracks and systematic talent management shape the careers of
your people and guarantee well-stocked talent pools and the supply of high potentials.
» Knowledge transfer: Forward-looking HR development means securing the readiness and ability of
older members of staff to contribute to the business. By bringing different age cohorts together, you
can safeguard, utilize, and spread their knowledge in your organization.
» Making the Most of Demographic
Changes
We address the challenges of demographic change with you,
effectively and holistically.

The path to a successful corporate culture.

Companies and their managers are facing major challenges in today’s volatile, global markets. In many
sectors of industry, long-term plans soon become obsolete as a result of technological innovation,
transformed value chains, the rise of IT and the internet, or the changing expectations of clients. Politics
and society expect strict compliance with the principles of sustainability, responsibility, and integrity.
Generations Y and Z expect a balanced work life with open networks, challenging projects, engaging
leadership, and intensive support. All of these changes combine to create a new set of
requirements for managers.
Our Services
We help top managers respond to the challenges of their business by using appraisal and development
models and the assessment of executives or talented employees to find the best fit and the best candidates
for key functions.
» Potential appraisals: We assess executives and experts with future-proof job and competence profiles
for their current jobs or higher management responsibilities. We compare their competences and
potential with external benchmarks and find the right development plans for them. When enforcing
important strategic changes or transformations, assessing entire management levels has become a
standard approach. We offer all leading procedures from function or industry-specific audits to single
and multiple day development centres for high potentials.
» HR development programmes and leadership training: The systematic expansion of management
and leadership skills is an essential step in the growth of junior executives. Their more experienced
peers benefit from calibrating their self-perceptions with the aid of feedback from colleagues and
insights into best practices. Conducted effectively, workshop-oriented qualification formats on
important management functions like leadership and communication, work and problem-solving
concepts, strategy, or change management can lead to highly profitable improvements.
» Development of leadership principles and processes: The leader’s traditional requirements – guiding
employees with targets, appraisals, and potential ratings – have been supplanted in modern business.
Apart from elements of transactional leadership, a transformational perspective needs to be expressed
in modern leadership principles that cover all processes from performance and compensation to develop-
ment and careers. Integrating compensation and talent processes, representing the company’s values,
not least in compliance and governance, and filling out an extended vision of the leader’s role (mentor
and coach, visionary and change agent) are the activities that make up the new generation of leader-
ship, cooperation, and commitment.
» High Quality Management and Leader-
ship for Greater Commercial Success
With our support, you can empower your people for the challenges
of tomorrow.

Build – Change – Perfect

Most companies are experiencing a constant cycle of change that affects their strategies, core processes,
and systems. Fundamental, all-encompassing transformations like mergers or divestment processes
often fail because of a one-sided fixation with structural-functional or cultural-behavioural aspects.
Only a holistic approach promises sustainable change.

Our Services
Clearly defined processes, focused management, and the involvement of employees and executives alike in
open communication about change form the basis for a successful change process.
» Strategies and concepts: We develop project architecture and processes that best suit your unique change
or transformation. You benefit from stable processes, best practice solutions, and great involvement in a
successful transformation.
» Monitoring and controlling: We identify the relevant key performance indicators. We know who is
affected and how they feel about the changes. We find the right interventions to support change
management. We track the progress of the transformations by measuring successes and risks to
manage the process accordingly.
» Coaching for Change: We help all those involved contribute actively and effectively to the change
process. This enables your people to implement the intended changes in their unique areas of work.
With our Coaching for Change and group-specific training, we equip your people with the methods
and tools they need.
» Change communication: We design a transparent, motivating, and reliable communication strategy
for you. Change processes depend on the public and sustained commitment of top management, but
also on people’s emotional sense of identification with the change process. Suitable tools, including
intuitive visuals, translate your vision and ambitions for the transformation into a comprehensible
message.
» Excellence in Transformation
We help your people become the engines of change.

Join the debate.

For insiders, Dr Walter Jochmann’s annual
tour d’horizon of the current and future
trends in HR is known as the “state of
the nation” address. (personalmagazin
09.2011)
A Premier Event among Germany’s HR Expert Conferences
For more than a decade, Kienbaum Management Consultants has been hosting the Annual Kienbaum
Conference, one of the largest and most popular conferences for HR specialists in Germany.
An Exclusive Platform for Expert Debates
With over 500 attendees every year from business, science, and politics, we discuss current trends
in the industry, break new ground, and help shape the future of the HR profession. Working with HR
specialists from academia and leading businesses in dedicated workshops, round table debates, and
keynote statements, we discuss how HR managers can contribute to stability and continuity and the
sustainable development of their businesses even in economically challenging times.
New Impulses from Leading Thinkers
High-profile keynote speakers, including Dr Heiner Geißler, Thomas Sattelberger, Joachim Gauck, and
Sascha Lobo, have added inspiring and often surprising ideas and unexpected perspectives in past
Kienbaum Conferences.
Apart from new professional insights, our Annual Kienbaum Conference offers an opportunity to meet
leading minds from many sectors of industry for networking and intelligent debates.
Learn more about the Annual Kienbaum Conference at http://ehreshoven.kienbaum.de
» The Annual Kienbaum Conference

Getting there – with us at your side.

» Kienbaum Near You
Amsterdam
Teleport Towers
Kingsfordweg 151
1043 GR Amsterdam
amsterdam@kienbaum.com
Bangkok
14th Floor Abdulrahim Place
990 Rama IV Road
Bangkok 10500
bangkok@kienbaum.com
Berlin
Potsdamer Platz 8
10117 Berlin
berlin@kienbaum.de
Budapest
Andrássy út 100
1062 Budapest
budapest@kienbaum.com
Bucharest
Calea Floreasca 169 A
corp A, etaj 4, sector 1
Bucharest 014472
bucharest@kienbaum.com
Dresden
An der Frauenkirche 12
01067 Dresden
dresden@kienbaum.de
Dusseldorf
Hafenspitze
Speditionstraße 21
40221 Dusseldorf
duesseldorf@kienbaum.de
Frankfurt
Beethovenstraße 12-16
60325 Frankfurt a. M.
frankfurt@kienbaum.de
Freiburg
Rehlingstraße 16a
79100 Freiburg
freiburg@kienbaum.de
Gummersbach
Ahlefelder Straße 47
51645 Gummersbach
kienbaum@kienbaum.de
Hamburg
Hohe Bleichen 19
20354 Hamburg
hamburg@kienbaum.de
Hanover
Luisenstraße 9
30159 Hanover
hannover@kienbaum.de
Helsinki
Mannerheimintie 12 B, 5th floor
00100 Helsinki
helsinki@kienbaum.com
Istanbul
Büyükdere Cad No 193 Kat 2
34394 Levent Istanbul
istanbul@kienbaum.com
Karlsruhe
Karl-Friedrich-Straße 14-18
76133 Karlsruhe
karlsruhe@kienbaum.de
Cologne
Kap am Südkai
Agrippinawerft 30
50678 Cologne
koeln@kienbaum.de
Los Angeles
21700 Oxnard St, 7th Floor
Woodland Hills, CA 91367
losangeles@kienbaum.com
Moscow
Regus Lesnaya Plaza
Lesnoy per. 4, floor 4
125047 Moscow
moscow@kienbaum.com
Munich
Arnulfstraße 58
80335 Munich
muenchen@kienbaum.de
Paris
47, Avenue George V
75008 Paris
paris@kienbaum.com
Prague
Lazarská 5
110 00 Prague 1
prague@kienbaum.com
Rostock
Warnowufer 60
18057 Rostock
rostock@kienbaum.de
São Paulo
Rua Alexandre Dumas 2220
7th floor
04717-004 São Paulo
saopaulo@kienbaum.com
Shanghai
Room 1606-1607 Ocean Towers
550 Yan An Road East
Shanghai 200001
shanghai@kienbaum.com
Singapore
350 Orchard Road
#13-07 Shaw House
Singapore 238868
singapore@kienbaum.com
Stockholm
Mäster Samuelsgatan 60
11121 Stockholm
stockholm@kienbaum.com
Stuttgart
Kronprinzstraße 8
70173 Stuttgart
stuttgart@kienbaum.de
Tokyo
14F Kamiyacho MT Building
4-3-20 Toranomon
Minato-Ku, Tokyo
105-0001
tokyo@kienbaum.de
Warsaw
Pl. Pilsudskiego 1
00-078 Warsaw
warsaw@kienbaum.com
Vienna
Tuchlauben 8
1010 Vienna
vienna@kienbaum.com
Zagreb
A. Hebranga 28
10000 Zagreb
zagreb@kienbaum.com
Zurich
Höschgasse 45
8008 Zurich
zurich@kienbaum.com

Dr Walter Jochmann
Chairman of the Executive Board
Kienbaum Management Consultants GmbH
Kienbaum Human Resource Management
Hafenspitze
Speditionstrasse 21
40221 Dusseldorf
Germany
Phone: +49 211 96 59-358
hrm@kienbaum.de
www.kienbaum.de
» Contact

Kienbaum Management Consultants

Excellence in Human Resource Management

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