This document provides an overview of a new Excelerator course for entrepreneurial students. It outlines the objectives to promote the program and enroll students, with the target audience being current and prospective CAPS students and their parents. A checklist and timeline are included to develop marketing assets like a logo, website, and course names by mid-November. Suggestions are welcomed to establish the Excelerator program.

2. • About Us/Introductions
• About our client
• Overview (objectives, target audience, message,
rationale)
• The deliverables
• Checklist/Timeline
• Responses/Suggestions
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3. • Otis Latimer, Jr.
• Will Janz
We come up with the name, logo, and all other “marketing
aspects” of Excelerator
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4. The CAPS Excelerator course is designed for
entrepreneurial minded students seeking high-tech
resources and cross-disciplined teams to “Innovate” and
“Accelerate” their ideas. It will combine separate strands of
CAPS and engage them in a high speed process that
takes an idea from conceptualization through validation and
production to commercialization.
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5. • Objectives
 To get the program known, spread the name, let people know
what’s going on and get students enrolled in for next year’s classes
• Target audience
 Students in the Blue Valley school district, both in and not in CAPS
 The parents of said students
• Message
• Rationale
 We’re doing this to get Excelerator established and out there.
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6. • Website
 [Link]
• Logo mockups
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7. • Compile mood boards
• Design concept logos
• Design website mockup
• Code base website
• Approve a final logo
• Decide on course names
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8. Compile Design Approve a
mood website final logo
boards mockup (Mid
(Completed) (Completed) November)
Design Code base Decide on
concept website course
logos (Completed) names
(Almost (Mid
done) November)
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9. Any questions? Comments?
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