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Gambrinus 11 °  Excelent ČESKÝ TUČŇÁK PETHON kampaň
listopad 08,  Gambrinus uvádí na trh nové pivo,  11 °  Excelent
 
Pivo s plnou, vyrovnanou chutí danou použitím karamelového sladu má výjimečný potenciál  získat si mladé
PETHON navrhuje oslovit mladé prostřednictvím komunikační strategie na pražského festivalu  ČESKÝ TUČNÁK
PETHON technika kombinovaná, Direct Marketing a Co-creation
zapojení speciálních eventů, soutěží,dalších složek zážitkového marketingu a tiskové reklamy Direct marketing
Direct marketing   P.O.S : leaflets, stands, stickers, floorstickers, hangers, posters
emailová databáze odebírající pravidelné informace o festivalu Direct marketing   INTERNET : bannery, hry, pop-up a další na portálu českého mladého umění ceskytucnak.cz +
zapojení cílové skupiny do kampaně, mají možnost produkt kreativně využít  Co-creation
Co-creation  Special events : Zážitkový marketing, koncerty,tisková konference, soutěže,párty
Český Tučňák:  6 dnů, 6 párty od 4. do 6. dubna 09 jsou večerní párty věnovány čtyřem hlavním kategoriím.
Příklad: Excelentní filmová párty  .   Program:  projekce kolem baru,Dj,   kostýmy filmových postav  datum: 4.4.09 lokace: Rock Café Soutěže: Natoč si 11tku na 16tku!   filmová budka s kamerou – natáčí návštěvníky, kteří se můžou svěřit  (tv na eX)
Příklad2:  Gambrinus music párty datum: 5.4.09 lokace: Rock Café Soutěže: Karaoke soutěž,  Hudební nářez: hudební a zpěvácká soutěž na kameru, použití tácků jako notových papírů, vyluzování zvuků na pivo, Content pro internetovou televizi  na eX
11 °  Excelent na Tučňákovi týdenní komunikační kampaň 4-9.duben 2009 Měsíční mediální kampaň březen-duben Internetové stránky po celý rok
Děkujeme  za pozornost
Pet O´Platka prezident festivalu petr.oplatka@pethon.com Vojtěch Kotek umělecký ředitel festivalu vojta.kotek@pethon.com

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Excelent + čEský TučňáK Kampaň 5.Prosince 2008

  • 1.  
  • 2. Gambrinus 11 ° Excelent ČESKÝ TUČŇÁK PETHON kampaň
  • 3. listopad 08, Gambrinus uvádí na trh nové pivo, 11 ° Excelent
  • 4.  
  • 5. Pivo s plnou, vyrovnanou chutí danou použitím karamelového sladu má výjimečný potenciál získat si mladé
  • 6. PETHON navrhuje oslovit mladé prostřednictvím komunikační strategie na pražského festivalu ČESKÝ TUČNÁK
  • 7. PETHON technika kombinovaná, Direct Marketing a Co-creation
  • 8. zapojení speciálních eventů, soutěží,dalších složek zážitkového marketingu a tiskové reklamy Direct marketing
  • 9. Direct marketing P.O.S : leaflets, stands, stickers, floorstickers, hangers, posters
  • 10. emailová databáze odebírající pravidelné informace o festivalu Direct marketing INTERNET : bannery, hry, pop-up a další na portálu českého mladého umění ceskytucnak.cz +
  • 11. zapojení cílové skupiny do kampaně, mají možnost produkt kreativně využít Co-creation
  • 12. Co-creation Special events : Zážitkový marketing, koncerty,tisková konference, soutěže,párty
  • 13. Český Tučňák: 6 dnů, 6 párty od 4. do 6. dubna 09 jsou večerní párty věnovány čtyřem hlavním kategoriím.
  • 14. Příklad: Excelentní filmová párty . Program: projekce kolem baru,Dj, kostýmy filmových postav datum: 4.4.09 lokace: Rock Café Soutěže: Natoč si 11tku na 16tku! filmová budka s kamerou – natáčí návštěvníky, kteří se můžou svěřit (tv na eX)
  • 15. Příklad2: Gambrinus music párty datum: 5.4.09 lokace: Rock Café Soutěže: Karaoke soutěž, Hudební nářez: hudební a zpěvácká soutěž na kameru, použití tácků jako notových papírů, vyluzování zvuků na pivo, Content pro internetovou televizi na eX
  • 16. 11 ° Excelent na Tučňákovi týdenní komunikační kampaň 4-9.duben 2009 Měsíční mediální kampaň březen-duben Internetové stránky po celý rok
  • 17. Děkujeme za pozornost
  • 18. Pet O´Platka prezident festivalu petr.oplatka@pethon.com Vojtěch Kotek umělecký ředitel festivalu vojta.kotek@pethon.com