Active learning is a process whereby students engage in activities, such as reading, writing, discussion, or problem solving that promote analysis, synthesis, and evaluation of class content.
Active learning is a process whereby students engage in activities, such as reading, writing, discussion, or problem solving that promote analysis, synthesis, and evaluation of class content.
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This presentation discusses buyer behavior in the consumer electronics market in India. It notes that the consumer electronics industry has grown significantly due to factors like digital technology, a growing middle class with more disposable income, and easy financing options. However, consumer goods like refrigerators and washing machines still have low saturation, representing room for future growth. The presentation analyzes trends for various consumer electronics products and examines how consumers consider factors like product attributes, social influences, and financial decisions when purchasing electronics. It recognizes challenges in the dynamic Indian market like rapid innovation and competition. The consumer durables market is characterized by international brands competing intensely, and Korean companies like LG and Samsung currently lead most product categories. The conclusion is that long-term success requires strong
1) The document discusses the "Seven P Formula" for evaluating marketing activities which includes the 7 Ps: product, price, promotion, place, packaging, positioning, and people.
2) For each P, the document provides examples of questions to consider and ways to continually reevaluate and improve upon each element of the marketing mix.
3) The key is to regularly reassess each P using an outside perspective to ensure the marketing strategy still fits the current market realities and is achieving maximum results.
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This presentation discusses buyer behavior in the consumer electronics market in India. It notes that the consumer electronics industry has grown significantly due to factors like digital technology, a growing middle class with more disposable income, and easy financing options. However, consumer goods like refrigerators and washing machines still have low saturation, representing room for future growth. The presentation analyzes trends for various consumer electronics products and examines how consumers consider factors like product attributes, social influences, and financial decisions when purchasing electronics. It recognizes challenges in the dynamic Indian market like rapid innovation and competition. The consumer durables market is characterized by international brands competing intensely, and Korean companies like LG and Samsung currently lead most product categories. The conclusion is that long-term success requires strong
1) The document discusses the "Seven P Formula" for evaluating marketing activities which includes the 7 Ps: product, price, promotion, place, packaging, positioning, and people.
2) For each P, the document provides examples of questions to consider and ways to continually reevaluate and improve upon each element of the marketing mix.
3) The key is to regularly reassess each P using an outside perspective to ensure the marketing strategy still fits the current market realities and is achieving maximum results.
This document provides an introduction and background on foreign institutional investors (FIIs) and their impact on the Indian capital market. It discusses how FIIs have become an increasingly important source of capital for India since economic liberalization in the 1990s. The document aims to examine the determinants and investment avenues of FIIs in India. It provides context on how FIIs differ from foreign direct investment and their potential macroeconomic effects. Previous research has found equity returns to be a significant determinant of FII flows to India. The introduction sets up an analysis of FII behavior and their relationship with the Indian stock market.
Bharti Airtel is a leading Indian telecommunications services provider founded in 1976. It has a large customer base of over 8 million across India. In the 1990s, the Indian government liberalized telecom policies to encourage growth. Bharti emerged as a top cellular operator and acquired other companies to expand. It now offers mobile, fixed line, broadband and other services through subsidiaries. The company went public in 2002 and continues growing aggressively through mergers and innovations.
Buyer behavior in consumer electronics marketTara Saini
This document is a dissertation report on buyer behavior in the consumer electronics market in India submitted in partial fulfillment of a PGDM course. It provides an introduction to the worldwide and Indian consumer electronics industries, including market size and growth rates. It defines key segments of consumer electronics and discusses traditional consumer electronics, computing devices, and mobile phones.
This document provides information about Tara Chand Saini's summer training project report at Fullerton Securities Jaipur. It includes a certificate signed by the academic guide, Mr. Gaurav Varshney, declaring that the project is Tara's original work. The project focuses on marketing and wealth management products. An acknowledgement section thanks various people who supported Tara during the internship. An executive summary outlines that the 3-month internship involved a study on how many individuals are currently trading in the share market.
This document discusses factors to consider when assessing national business environments and potential markets for international business. It identifies political, legal, economic, infrastructure, and competitive factors to evaluate in countries. It also provides examples of how to measure potential in industrialized markets like market size, growth, and consumption capacity, and in emerging markets like infrastructure, economic freedom, and country risk. Secondary sources of country data and methods of primary research like surveys, interviews, and trade shows are also reviewed.
This document provides an introduction and background on foreign institutional investors (FIIs) and their role in the Indian capital market. Some key points:
1) FIIs provide an important source of foreign capital for India and helped attract $48 billion total until 2003, with $12 billion as FII flows.
2) FIIs differ from foreign direct investment as they involve short-term portfolio investments in financial markets rather than direct production.
3) Understanding the determinants of FII flows is important for emerging economies as FIIs can impact domestic financial markets in the short-run and real economy in long-run.
4) The document outlines the research objectives to examine the role, impact, and
This document outlines the 8 step online application process for exams through e-Mitra kiosks and CSCs. Applicants first deposit the exam fee at a kiosk to receive a 16 digit token number. They then enter the RPSC portal, enter the token number and date of birth, select the exam and post, and fill out the online application form providing personal, educational, and contact details. The form is submitted and applicants receive an email copy and SMS confirmation. Benefits of the online process include no queues, single window facility, email application copies, and SMS updates. Suggestions are invited to improve the online system.
This document provides an overview of Tata Teleservices Limited (TTSL), which is part of the large Tata Group conglomerate in India. It discusses the history and founding of the Tata Group in the 19th century, and provides key milestones in the group's expansion. It then focuses on providing details about TTSL, including that it was the first to launch CDMA mobile services in India, its expansion across 20 circles in India, and its focus on technologies like 3G. The document discusses TTSL's vision, mission and values, and notes it aims to empower Indians to connect affordably and reach 100 million happy customers by 2011.