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Prof.ssa Sonia Nodari
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“ Il capitalismo è un processo di distruzione creativa secondo il quale nuove imprese piccole e dinamiche sostituiscono imprese grandi e vecchie, che non sono state capaci di adattarsi a nuove condizioni.” Prof.ssa Sonia Nodari
Primo decennio Solo la General Electric (che non basa il proprio vantaggio competitivo sulle risorse naturali) sopravvive tra le prime dieci imprese statunitensi La distruzione creativa ha portato alla scomparsa di vecchie imprese e alla nascita di nuove che hanno saputo adattarsi alle nuove condizioni La distribuzione della ricchezza inizia a interessare un numero sempre maggiore di persone Il sistema produttivo deve adattarsi a questa nuova realtà Hanno successo le imprese che adottano per prime i principi delle economie di scala, della parcellizzazione del lavoro ( Taylor ), della produzione di serie e della standardizzazione Prof.ssa Sonia Nodari
Inizio secolo Impresa fordista (Ford) Industria che lanciò la motorizzazione di massa negli USA 1908 Ford costruisce la prima utilitaria utilizzando, per la prima volta, la catena di montaggio. Prof.ssa Sonia Nodari
Nel mondo dell’ impresa artigianale è il cliente che si rivolge al fornitore, che viene cercato e scelto in base alle caratteristiche del suo prodotto e alla sua fama Esempio: industria automobilistica produce esemplari unici, quasi su misura rispetto alle richieste del cliente, ma i volumi di vendita sono modesti poiché l’ automobile è alla portata solo di chi dispone di redditi elevati Prof.ssa Sonia Nodari
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[object Object],[object Object],[object Object],[object Object],[object Object],Taylor Fondatore del  scientific management (taylorismo) Principi operativi del taylorismo Prof.ssa Sonia Nodari
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Prof.ssa Sonia Nodari
THE END… Prof.ssa Sonia Nodari

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evoluzione dell\'impresa artigianale

  • 2.
  • 3. “ Il capitalismo è un processo di distruzione creativa secondo il quale nuove imprese piccole e dinamiche sostituiscono imprese grandi e vecchie, che non sono state capaci di adattarsi a nuove condizioni.” Prof.ssa Sonia Nodari
  • 4. Primo decennio Solo la General Electric (che non basa il proprio vantaggio competitivo sulle risorse naturali) sopravvive tra le prime dieci imprese statunitensi La distruzione creativa ha portato alla scomparsa di vecchie imprese e alla nascita di nuove che hanno saputo adattarsi alle nuove condizioni La distribuzione della ricchezza inizia a interessare un numero sempre maggiore di persone Il sistema produttivo deve adattarsi a questa nuova realtà Hanno successo le imprese che adottano per prime i principi delle economie di scala, della parcellizzazione del lavoro ( Taylor ), della produzione di serie e della standardizzazione Prof.ssa Sonia Nodari
  • 5. Inizio secolo Impresa fordista (Ford) Industria che lanciò la motorizzazione di massa negli USA 1908 Ford costruisce la prima utilitaria utilizzando, per la prima volta, la catena di montaggio. Prof.ssa Sonia Nodari
  • 6. Nel mondo dell’ impresa artigianale è il cliente che si rivolge al fornitore, che viene cercato e scelto in base alle caratteristiche del suo prodotto e alla sua fama Esempio: industria automobilistica produce esemplari unici, quasi su misura rispetto alle richieste del cliente, ma i volumi di vendita sono modesti poiché l’ automobile è alla portata solo di chi dispone di redditi elevati Prof.ssa Sonia Nodari
  • 7.
  • 8.
  • 9.
  • 10. THE END… Prof.ssa Sonia Nodari