Signature Library Fundraisers for  Small Public Libraries Kimberly Litland, Brookfield Public Library Lynn Elam, Hinsdale Public Library Nicki Seidl, Evergreen Park Public Library
Tastings at the Library Alpana Pours  book signing and wine tasting with sommelier Alpana Singh A Bubbly Evening with Winediva, Christine Blumer Fiesta at the Library margarita tasting Luau at the Library frozen tropical drink tasting
Before you begin Decide the purpose of the event:  raising money or visibility? Is one more important than the other? What is the price point for your audience?
Alpana Pours
True Fundraising Me, smiling, 2 big checks totaling $14,000 from Wal-Mart Me, smiling through exhaustion for $2,482
Timeline Library Staff, Foundation, or Friends Six months before: Schedule guest speaker Schedule musicians Engage Wineries 3-4 months before: Order books on consignment Request Certificate of Insurance from insurance agent Submit application for State of Illinois Special Event Retailer’s Liquor License (Not for Profit) $25 state.il.us/lcc/DOCS/SpEvent.pdf to Liquor CommissionerI Order complimentary glasses Schedule outside volunteers (First American Bank) Send out Save the Date pdf invite Mail donor or sponsorship request letters
Timeline Continued 2 months before: Donation requests to beer distributors Determine decoration scheme Reserve rental tables and linens Create wine tasting card and send to printer Resend pdf invite, send out press releases 1month before: Map out floor plan Create banners and signage Assemble raffle baskets (included dining certificates, winery tour, subscription to  Wine Spectator  magazine, and hand painted wine glasses)
Budget Net Profit $2,482 REVENUE Ticket Sales (205 @$20) $4,100 Book Sales $1,627 Raffle $591 Cash Donations $252 Total $6,570 EXPENSES Books $1,816 Wineglasses $576 Alpana Singh $500 Food $374 Table/Linen Rental $358 Decorations/Paper Products $174 1/3 Liquor Insurance & License $192 Publicity/Printing $98 Total $4,088
Additional Considerations Liquor Liability Insurance Most commercial liability insurance policies  carry host liquor liability for alcoholic beverages given at no charge.  A  special events liquor policy  is recommended because in the event of a claim, the loss history with the library’s primary insurance carrier will not be affected.  A specialty insurance carrier, like Lloyd’s of London, does not share their loss experience with primary insurance carriers. Cost : $500/year for 3 events
Variations on a Theme A Bubbly Evening Champagne & Sparkling Wine Tasting $20 per person  Winediva, Christine Blumer Commemorative wine flute Smooth jazz music Decadent chocolate fountain Raffle baskets
More Variations on a  Theme Fiesta at the Library $22 per person Commemorative margarita glass 4 frozen margarita stations Latin jazz quartet Tapas-type appetizers Salsa/latin dance lessons Raffle baskets Luau at the Library $22 per person Commemorative glass Hawaiian lei greeting 4 frozen tropical drink  stations “ Jimmy Buffet” island music Light Polynesian appetizers Hula & Hukilau dance lessons Raffle baskets

Evergreen Park Library Fundraisers

  • 1.
    Signature Library Fundraisersfor Small Public Libraries Kimberly Litland, Brookfield Public Library Lynn Elam, Hinsdale Public Library Nicki Seidl, Evergreen Park Public Library
  • 2.
    Tastings at theLibrary Alpana Pours book signing and wine tasting with sommelier Alpana Singh A Bubbly Evening with Winediva, Christine Blumer Fiesta at the Library margarita tasting Luau at the Library frozen tropical drink tasting
  • 3.
    Before you beginDecide the purpose of the event: raising money or visibility? Is one more important than the other? What is the price point for your audience?
  • 4.
  • 5.
    True Fundraising Me,smiling, 2 big checks totaling $14,000 from Wal-Mart Me, smiling through exhaustion for $2,482
  • 6.
    Timeline Library Staff,Foundation, or Friends Six months before: Schedule guest speaker Schedule musicians Engage Wineries 3-4 months before: Order books on consignment Request Certificate of Insurance from insurance agent Submit application for State of Illinois Special Event Retailer’s Liquor License (Not for Profit) $25 state.il.us/lcc/DOCS/SpEvent.pdf to Liquor CommissionerI Order complimentary glasses Schedule outside volunteers (First American Bank) Send out Save the Date pdf invite Mail donor or sponsorship request letters
  • 7.
    Timeline Continued 2months before: Donation requests to beer distributors Determine decoration scheme Reserve rental tables and linens Create wine tasting card and send to printer Resend pdf invite, send out press releases 1month before: Map out floor plan Create banners and signage Assemble raffle baskets (included dining certificates, winery tour, subscription to Wine Spectator magazine, and hand painted wine glasses)
  • 8.
    Budget Net Profit$2,482 REVENUE Ticket Sales (205 @$20) $4,100 Book Sales $1,627 Raffle $591 Cash Donations $252 Total $6,570 EXPENSES Books $1,816 Wineglasses $576 Alpana Singh $500 Food $374 Table/Linen Rental $358 Decorations/Paper Products $174 1/3 Liquor Insurance & License $192 Publicity/Printing $98 Total $4,088
  • 9.
    Additional Considerations LiquorLiability Insurance Most commercial liability insurance policies carry host liquor liability for alcoholic beverages given at no charge. A special events liquor policy is recommended because in the event of a claim, the loss history with the library’s primary insurance carrier will not be affected. A specialty insurance carrier, like Lloyd’s of London, does not share their loss experience with primary insurance carriers. Cost : $500/year for 3 events
  • 10.
    Variations on aTheme A Bubbly Evening Champagne & Sparkling Wine Tasting $20 per person Winediva, Christine Blumer Commemorative wine flute Smooth jazz music Decadent chocolate fountain Raffle baskets
  • 11.
    More Variations ona Theme Fiesta at the Library $22 per person Commemorative margarita glass 4 frozen margarita stations Latin jazz quartet Tapas-type appetizers Salsa/latin dance lessons Raffle baskets Luau at the Library $22 per person Commemorative glass Hawaiian lei greeting 4 frozen tropical drink stations “ Jimmy Buffet” island music Light Polynesian appetizers Hula & Hukilau dance lessons Raffle baskets

Editor's Notes

  • #4 The Evergreen Park Public Library has a foundation that was established in 2003, and has raised over $100,000 , particularly for the expansion and renovation of the library. The Foundation sponsored a silent auction fundraiser at a country club that brought in over $30,000. It required a lot of effort to solicit donations, coordinate, promote, and conduct. There were many layers of volunteers. We were raising money for a building project, and we needed to show our village that we were willing to contribute, too. The ticket price was $75. Our first wine tasting started out as a book signing by Alpana Singh to celebrate the completion of the library renovation. We were looking for an event that was affordable, fun, library-based entertainment. It didn’t take much imagination to pair it with a wine tasting and turn it into a fundraiser. We chose a $20 ticket price to keep it accessible.
  • #6 The truth is that event-based fundraising is labor-intensive. It requires planning, extensive man-hours coordinating groups and activities (primarily on your part!), and an initial monetary outlay, so be doing it for the right reason. The pros to hosting an annual event, in addition to visibility for your library, is giving people a chance to volunteer, cultivating new donor prospects, and marketing your library’s programs and services. If you really need money, then event fundraising is a way to let the community know that you need it, but it won’t be you primary way of getting it.
  • #7 Requesting donations: The timing on sending donation request letters depends on the donor. Some larger organizations, like popular Chicago museums and attractions require 6-8 weeks turnaround. Some only have a specific amount they will spend in donations per year, so it’s best to ask early. Some want you to request closer to the date. Consider asking people and businesses for sponsorships rather than trying to get everything donated.
  • #8 Raffles: We decided to offer only 4-5 raffle baskets per event. Normally these include autographed books, unused liquor from a prior event, stuff donated from committee people. We choose not to solicit donations. Past raffles: Limited raffle trip to Ireland sponsored by First American Bank; $100 each only 100 tickets sold 42” plasma HDTV sponsored by Standard Bank; $5 each, 6 for $25 $1 each or 6 for $5 raffle baskets Chances $1 each or 6 for $5 odds are 3 to 1 of winning a prize