Everest is a goal setting app for iOS that helps users prioritize and divide their dreams into achievable action steps through adding goals, reasons for motivation, and steps to complete each goal. It focuses on the final destination of goals and includes large milestones along the way, differing from other apps by emphasizing the big picture over daily habits. Everest is positioned for success due to its simplicity, focus on long term goals, and ability to replace paper planners as people migrate to digital tools for goal setting, which is important as humans find meaning through striving to reach their goals.

1. Everest
Goal Setting App

2. What is Everest?
Goal setting application
On iOS
Prioritize
Motivate
Divide ‘dreams’ into do-able action steps

3. Demo
Add Goal
Add Reason (Motivation)
Add Step
Complete step

4. Competition
“Lift provides motivation
for any goal with habit
tracking, progress
visualizations, social
support, and more.”
Consecutive day streaks.
Not strong at big picture.

5. Where Everest is better
Focuses on the final
destination
Large milestones along the
way
Company sponsored goals
Nike

6. Why Everest will succeed
Simplicity
Long term goals
Migration from paper planners
"Man is a goal-seeking animal. His life only has
meaning if he is reaching out and striving for
his goals.” -Aristotle

7. Why Everest will succeed
Simplicity
Long term goals
Migration from paper planners
"Man is a goal-seeking animal. His life only has
meaning if he is reaching out and striving for
his goals.” -Aristotle