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Who would be the
   audience for your
 media product? How
did you attract/address
    your audience?
Qualitative research carried out
by our group
Age
• We gave our initial research questionnaire to a range of
  ages, but the people that gave the most positive response
  were those aged 15-25.
• Therefore, this was the age group we targeted.
• The friendship element of our opening would appeal to
  that age group, because it is something they can relate to.
• Teenage years are often a time of wanting to try new
  things, stand out and be different, and having somebody of
  that age group in our film do a ritual would appeal to that
  age group because they’re exciting and different.
• Another thing that age group can identify with is Jess’s
  work books in her conversation with Hannah. They would
  be able to relate to her because they themselves have work
  and school.
Gender
• In both our initial research and final
  questionnaire, females gave us the most positive
  response. Because of the response in the first
  questionnaire, and due to all of our group being
  female, we made females the target audience.
• We thought the idea of friendship in our film
  would especially appeal to females, especially the
  ones within our identified age group, because
  friendship is the entire world to them and any
  slight drama is the end of life as they know it. The
  whole Esther intruding the group thing is also
  something girls can relate to, because this kind of
  bitchiness is often associated with them.
• Something else that would appeal to females
  of our identified age group is the all-female,
  teenaged cast.
• The audience would see the cast as
  identifiable and relatable, because they are
  like them.
Religion/beliefs

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Evaluation Questions 4 and 5

  • 1. Who would be the audience for your media product? How did you attract/address your audience?
  • 2. Qualitative research carried out by our group
  • 3. Age • We gave our initial research questionnaire to a range of ages, but the people that gave the most positive response were those aged 15-25. • Therefore, this was the age group we targeted. • The friendship element of our opening would appeal to that age group, because it is something they can relate to. • Teenage years are often a time of wanting to try new things, stand out and be different, and having somebody of that age group in our film do a ritual would appeal to that age group because they’re exciting and different. • Another thing that age group can identify with is Jess’s work books in her conversation with Hannah. They would be able to relate to her because they themselves have work and school.
  • 4. Gender • In both our initial research and final questionnaire, females gave us the most positive response. Because of the response in the first questionnaire, and due to all of our group being female, we made females the target audience. • We thought the idea of friendship in our film would especially appeal to females, especially the ones within our identified age group, because friendship is the entire world to them and any slight drama is the end of life as they know it. The whole Esther intruding the group thing is also something girls can relate to, because this kind of bitchiness is often associated with them.
  • 5. • Something else that would appeal to females of our identified age group is the all-female, teenaged cast. • The audience would see the cast as identifiable and relatable, because they are like them.