Our marketing campaign for a teen film focuses on featuring the main teenage characters across all products to create familiarity and convey that the audience will follow their story. The target audience is teens and young adults who may find the teenage characters more relatable. An informal mode of address is most suitable when marketing to this age group. Overall, the message is clear throughout the campaign as all advertising uses the main characters to show the film is about their lives, with posters hinting at conflict between two of the characters.

1. EvaluationQuestion2
How effective is our marketing campaign, is there a
clear message throughout?

2. BrandIdentity
What is brand identity?
Brand identity is made up of the visual aspects e.g. colours,
images, design, logo and name that identity and enable you to
distinguish a particular brand.
For example - James Bond. Things related to James Bond will
usually feature daniel craig or the numbers 007.

3. ourBrandidentity
Our brand identity is featuring the main characters on all of
our products. It creates familiarity with the audience and
also conveys that it is their story that you follow in the
film.

4. TargetAudience
Our target audience for the film was teens to young adults,
more towards the teens as the film features teenage
characters so it may appeal to them as it could be more
relatable.
By putting the main characters on all of our products it may
entice the audience to find out more as they see the
teenagers on the poster and may be intrigued to find out
more.

5. ModeofAddress
what is a mode of address?
Mode of address is how information gets passed onto an
audience.
There are a four main types of modes.These are; 1st person,
3rd person, informal and formal. However i think only one of
them can be applied to our products. As our target audience
is teens/ young adults, an informal mode of address would
more suitable.

6. IsthereaclearmessagethroughoutourCampaign?
I think the message throughout our campaign is quite clear,
we have used the main characters for all of the advertising
which makes it evident that the film is following their
lives. The poster and magazine cover has the same image with
Adele behind Rebecca which makes it seem like some sort of
conflict happens between them.