1. Keeping consistency via the
use of similar photos.
The labeling that could be
considered part of
advertising but also affiliates
with social media.
Barcode in which a consumer can view extra content online via QR code.
Similar fonts used in both digipak
and advert, keeping with the
genre and recognition.
Black and white filter
applied, rather then the adverts
more natural intense colours.
Exactly the same
image, however different filters
and colour corrections have
allowed to create two
individually styled images.
Images of the artist in the
“ghetto”