- Ryan and Ben formed a group to create an advertising company called "Aerial Advertising". They chose to create a sour flavored water drink called "Sour Power" targeted at younger audiences. - They designed packaging with green and yellow colors featuring a lemon logo. A mascot was also created to represent the product. - Ryan created various digital advertisements and a television commercial for "Sour Power" that starts sad in black and white but changes to happy colors and music to surprise and attract their target audience.

1. Ryan Harris
Evaluation
First of all we were all asked to get into groups of 2-4 and come up with a name and a slogan for an
advertising company. I chose to go into a group of 2 with Ben Coombs. We then started to think of
ideas that nobody would think of for an advertising company, it wasn’t as easy as it sounds!After we
had discussed each other’s ideas we finally decided to use the name “Aerial Advertising”.
We decided to show our name on a
billboard in space, this could come
across as our company being
important as it high in the sky and also
popular as everyone can see it clearly.
The white billboard suggests that the
writing is being shown off to create
attention and to show what we are trying
to advertise. White is a colour that can
represent purity and innocence making
our company seem to be honest and
reasonable.
The colour black symbolises death, evil and low moral
however; many top businesses use this colour because it is
used to show luxury items and to enhance the feeling of
sophistication and expense. I believe thatusing the colour
black for our name showsthe seriousness and importance of
our company.
In our chosen groups we were asked to produce a product for; Water, Chewing gum or a cereal
bar. Me and Ben decided to choose the bottle of water as not a lot of people were doing it at the
time so we thought that we could come up with unique and creative idea that nobody would be
thinking about.

2. Ryan Harris
At first we needed to think of whom we wanted our target audience to be, we decided that we
would aim for a younger generation because we could come up with a much more creative and
fun product rather than thinking of one for an older generation such as adults. We thought that
the younger generation wouldn’t like normal stilled water so we decided to do a flavoured
water to attract as much
attention as possible.We
started to think about our
product more and after
much discussion we came
up with a sour flavoured
water drink, we thought
this would be a great idea
as nobody has ever done it
before and because of that
it would create a lot
attention. We thought
about how colours and
fonts and names could
link in with our product,
so we created a mind map
discussing each other’s ideas:These were all of our ideas that we both thought upon. After we had
done the mind map we decided to choose one of our favourite ideas and put them down in a table
to help us choose and finalise our product. These were our final ideas we decided to choose:
Team Member
Ideas for Names
& Slogans
Sour power
Ideas for
colour schemes
Green
Positives about
their ideas
They go well
together
Negatives about
their ideas
Nobody has tried
sour water, so it may
be risky
Very berry
red
They go very well
together
Has been attempted
before, therefore
you have to reach up
to expectations.
Ryan
Ben
Final Chosen
Name
Final Chosen
Slogan
Final Chosen
Colour Scheme
Any Other Final Decisions
It will make your
tongue tingle!
Green and
yellow
Lemon Logo

3. Ryan Harris
This is the design of our product:
Our product name is ‘Sour Power’. We chose this
name because we thought that because it
rhymes it should create attention. The use of
Alliteration in our slogan provides emphasis and
it also aids in memory, making our customer
remember our product easier.
‘It’s Magic’ (this is not on the final sheet because we
decided to change it last minute as we believe it was
more appropriate than ‘makes you focus’)
When we individually researched existing chewing gums
we found that the slogans were all simple and ‘stated
the obvious’, therefore we wanted to create the same
effect with ours choosing two simple words, ‘Its Magic’,
These words sum up our chewing gum in one and also
support our T.V advert that we produced later.
We both researched existing water companies to help with the designing and making of our product.
I researched Buxton
water, I found that the
packaging was quite
simple but the colours of
their packaging are
green, blue and white
which seem like they are
trying to show that their
product comes from a
green and reliable
source.
Ben researched a water
company that has
produced a similar
product to us. We found
out that the product was
using similar colours and
themes as us so we had
to think up of a USP
(unique selling point), so
we decided to introduce
a mascot to represent
our product.

4. Ryan Harris
This is the picture of our mascot; we found the picture off the internet
and thought it would be perfect for our product as it has all the same
colours that we are using to represent the drink that we are producing.
We hope that this may make our product more popular and stand out
from our competitors as no other company has a mascot for their
product. We could use our mascot to advertise our product so that
when customers see the mascot they think of our drink.
To design our product we used a program called Adobe Photoshop, I didn’t have much trouble
with it as I have used it a few times before but it took a little time to get used to it as I haven’t used it
in a while. It was fairly easy to design our product. We both designed the product together using
each other’s ideas.
This is the Website advert I designed, it was fairly simple to do as I
knew what colours to use because it needs to link with and match the
products character.

5. Ryan Harris
First I selected the two colours that I wanted to use for the
background of my advert, we both wanted to use the same colours
to create a recognizable look and because yellow and green
symbolise the specific flavour we are making
Secondly I selected the gradient tool
to merge the two colours together.
Thirdly I clicked on the page and
dragged the mouse in whatever
direction I wished my gradient to go.
And I let go of the mouse and this is
what my background came out to be
like.
To import the text and rotate it I use
the horizontal type tool. It was very
easy, all I had to do was type my
text into the text box and rotate the
text box.
I file imported both our product and
our mascot using the Place tool. I
simply selected the
document/picture I wanted e.g.
Mascot and product, and it was
imported into my background.

6. Ryan Harris
We decided that a funny advert would be better than an educational advert because it will increase
the attraction of our target audience. At the start of our T.V advert I made it seem like a charity
advert, I did this by making the video black and white and importing sad music into the video, half
way through the video I cut the sad music and the black and white colours and imported happy and
exciting music to completely change the mood of our target audience to hopefully make them laugh.
When I and Ben showed the video to our class they did laugh, this shows that our target audience
may find this advert funny, which means that they may get attracted to our product, making them
buy it.