The document summarizes how the author attracted their audience to their music magazine. They did several things:
1) They put a famous rapper on the front cover based on audience survey feedback that famous artists are most attractive.
2) They used an attention-grabbing masthead font and color placement.
3) They included a promotional free gift offer in the top corner, which research showed would encourage 50% of people to buy.
4) Images, costumes, and poses on the front cover and inside helped communicate the rap genre.
5) Language in interviews struck a balance of formal and informal to engage younger audiences but maintain professionalism. Pullout quotes were also used to grab attention