The document discusses marketing strategies for different demographic groups. For teenagers, an active and passionate approach with bright colors appeals to their desire for new experiences without fear of failure. For middle aged customers, a calm, unique and non-dominant approach using symbols of seriousness and quality appeals by guaranteeing the value of the music.

1.  Passion
 Activeness
 Powerful
 outrageous
 Appeal to teenagers who would like to
experience more new things in life, without
fear of failure.
 And the bright colour create them a sense of
refreshment and coherent.

2.  Seriousness
 Calmness
 Uniqueness
 non-dominance
 Appeal to middle aged who may
be less interested in very
energetic iconography, but to
simpler ones.
 Therefore they would still be
attracted by the ‘seriousness’
which may guarantee the
quality of Asian music, despite
the bright red background (I’m
sure they’ll spot it as soon as
they see it anyway.)