Throughout the course, students learned about Apple's total brand integration across product design, packaging, advertising, online and retail marketing. For the final assignment, students must choose a company other than Apple and analyze how it uses integrated marketing communications across its products, services and customer touchpoints to build brand awareness and ownership. In a three-page paper using the template, students should select a company and describe its integrated marketing strategy and how effective it is.

1. evaluating an imc program 1
Throughout this course you have been presented with examples from Apple and other
companies and how they have exploited the total integration of their brand from product
design to branding, packaging, service, advertising, and online as well as brick and mortar
marketing to achieve brand awareness dominance. Readings as well as videos each week
have explored Apple and other brands and their strategies.In this final assignment you will
pull all of this together to select a company which you believe exemplifies integrated
marketing and you will evaluate their integrated marketing campaign to answer the central
question:How does that company use integrated marketing communications to own their
consumers from product to service to and how effective is it?Write a three (3) page paper,
typed and double-spaced, using the West Writing Assignment Template in which you:Select
any company except Apple for your analysis.Describe: