A Sony DV video camera and digital camera were used to record footage and photos throughout the stages of making a viral marketing campaign for a Facebook group called Ward 13. The Facebook group gained over 70 fans in a few weeks and helped boost publicity for the trailer. Blogger, Facebook, YouTube, and Slide.com were websites used for posting a diary, publicity of the trailer, uploading footage, and sharing pictures.

4. Sony DV video camera to record footage Digital camera to take any photos in general along each stage

8. As of July 2010, facebook has more than 500 million active users; this was a very useful way of making a viral marketing campaign where I made a facebook group for Ward 13 where people posted comments about their general thoughts of the trailer. In just a few weeks of making the group; the page had over 70 fans which really boosted its publicity.

10. The websites used….

11. BLOGGER My diary; where EVERYTHING was posted and it showed the construction and planning of Ward 13

12. FACEBOOK Our chosen social networking site; most used for publicity of the trailer. We ended up with many comments and ‘likes’

13. YOUTUBE Where we uploaded all of our footage to through my youtube account. It was very easy to post onto blogger as on youtube there is an embed code for all websites such as blogger

14. SLIDE.COM Where most pictures were uploaded to. Link provided on blogger to see pictures for proof such as filming.