Etv network is one of India's largest regional language broadcast networks, operating 12 channels in various Indian languages since the 1990s. It has the largest news reporting network in India at the grassroots level. The channels provide a mix of news programming between entertainment shows. Etv network reaches over 13 crore viewers across India, especially in rural areas, and provides affordable entertainment and information to its audiences in their native languages with social responsibility programs. However, it faces threats of increased competition in regional languages and needs to modernize some of its programming.

1. Etv network

2. Introduction Etv started in late 1990’s by a news paper Enandu in Hyderabad, owner Ramoji Rao when the satellite TV revolution broke out in India. This network runs a group of 12 regional language news and entertainment channels. ETV has the largest news-reporting network in India, at the grassroots level. Managed by News today Private Limited, the channels give news in between entertainment programs.

3. Etv- Channels

4. Network- Bouquet Channel Etv Telgu Etv 2 Etv Urdu Etv Kannada Etv Odiya Etv Bangali Etv Rajasthan Etv MP Etv UP Etv Marathi Etv Bihar Etv Gujarati Covering Area Andra Pradesh Andra Pradesh International/National Karnataka Orissa Bangal, Tripura, Assam & Bangladesh Rajasthan Madhya Pradesh & Uttarakhand Uttar Pradesh, Delhi & uttarakhand Maharatshtra & Goa Bihar & Jharkhand Gujrat

5. Salient Features Etv Network is one of the leading private channels of the country with the Viewer ship of 13.11 corers (Source : NRS’05). Etv 2 (Telgu) is the 2 hours News & Information Channel and has become very popular. Etv Network is top most among private regional channel in the country. ETV have entered the perceptual and cognitive space of each and every Indians by taking a Regional to National route, trying to maintain the social and cultural ethos of the country. All the ETV channels have a hourly news update (5-minutes), which makes ETV a Complete Infotainment Channel.

6. Cont…. ETV Urdu is the only National channel, which has Nation wide Network. Etv cover all the genre in each channel in his bouquet of channels so we provide a complete package. Etv is also subscribe in Gov DTH (which cover maximum rural areas of country) along with privates available. Etv is most favourite channel in rural areas of india.

7. Etv in U.S. ETV Network has been the choice of millions of viewers in diverse regions of India. The genesis of the network lies in the belief that fulfilling regional aspirations is the key to success. ETV Network strongly believes that every state has its own unique heritage and culture, every language its own nuances. ETV channels have been hugely successful and popular because they understand that if quality entertainment is provided in mother tongue, viewers will be able to connect and associate better with the channel. It is this sprit of empathy with individual cultures that has helped script the ETV success story and now the very spirit and quality programmes of ETV-Telugu, ETV-Bangla, ETV-Marathi and ETV-Kannada will be available soon through DISH Network.

8. Client of Etv (Gov.) Ministry of Health & Family Welfare Ministry of Agriculture Ministry of Consumer Affairs & Public Distribution Ministry of Rural Development Ministry of Women & Child Development Ministry of Finance (Customs & Central Excise) Ministry of Home Affairs (Office of the Registrar General) Ministry of Road Transport & Highways Ministry of Statistics & Programme Implementation Ministry of IT & Communication (Directorate of Postal Life Insurance) Ministry of IT & Communication (Directorate of Speed Post) Ministry of Overseas Indian Affairs National Vector-Borne Disease Control Programme Department of Information Technology Department of AYUSH

9. COMPETITOR Bangla – DD Bangla, Star Jalsa, Akash Bangla, Zee Bangla, Rupasi Bangla, Mahuaa Bangla Gujrati - TV9 Gujrati Kannada – Udaya Tv, Zee Kannada, Suvarna Tv Kasthuri Tv, TV9 Bihar – Mahuaa Tv, Hamar Tv, DD Bhojpuri Marathi – Zee Marathi, Star Pravah, Mi Marathi, Saam Marathi,DD Sahayadar.

10. Oriya – Tarang, Lakshyya TV, O TV, DD Orriya. Telugu – Gemini TV, Maa Tv, Zee Telugu. Telugu News – ABN Andhra Jyoti, Gemini News, sakshi TV, TV1,TV5, TV9, Zee Ghantalu. Urdu – Zee Salam, DD Urdu, Urdu TV (24 hrs).

11. Subscription Rs – 5/- for every channel in Etv bouque of 12 channel. Subcription rate of Etv is very low Because Etv cover those region of country where people can’t afford higher cost of Tv channels, which make Etv different, affordable, give maximum reach, maximum viewer ship & favorable. Etv has viwership of 13.11crores (NRS’05).

12. Social Responsibility of Etv Serials like Annadata, Yuva Bharti (having low profit) run on in Etv without fallow the rule of “MONEY IS EVERYTHING”, as others going on. Etv cover the maximum social issues of country in there fiction & event programme. Etv believe that’s all about people whom we serve not about money. Etv provide a complete Information & entertainment channel in regional languages in nominal cost so people don’t need to subscribe any else channel.

13. SWOT Analysis Strength :- Max. reach then any private channel. Low Subscription rate. Cover people from each class & age (YuvaBharti, Annadata ). Complete Infotainment Channel. Almost cover all the higher spoken language regions in India. Largest news reporting network. Channel of Gov. DTH along with private.

14. Cont…. Weakness :- Etv need to modify there programmes with respect of viewer & time. Opportunity :- Potential market in other regional language. Loyal view ship. Subscription revenue. Potential Scope in Foreign Broadcasting in regional language. Threats :- Increase competition in Regional language. The old & boring way of presentation.

15. By— Amrita H. Bajpai