2. To begin with we would like to provide some background information about the
company under consideration. The following company has been chosen for analysis –
Starbucks. It is an American company, with headquarters in Seattle. The company was
founded in 1971 and has become a large international company since that time. In fact,
it is a larger retailer of the so-called fast coffee in the world. It has branches in more
than 50 countries of the world. The total number of the company’s outlets is more than
17 000. It employs more than 130 thousands employees and the annual revenue is
almost a billion USD. Some additional information about the company can be got from
the following quote.
“Starbucks Corporation operates as a roaster, marketer, and retailer of specialty coffee
worldwide. As of September 30, 2012, the company operated 9,405 company-operated
stores and 8,661 licensed stores. Its stores offer regular and decaffeinated coffee
beverages, Italian-style espresso beverages, cold blended beverages, iced shaken
refreshment beverages, premium Tazo teas, packaged roasted whole bean and ground
coffees, Starbucks VIA Ready Brew soluble coffees, Starbucks coffee and Tazo tea K-
Cup portion packs, Starbucks Refreshers beverages, juices, and bottled water”
(Starbucks Company Profile).
3. Generally we can say that the company is really successful not only in this particular
industry, but in the whole global business world. There are a lot of reasons of such
tremendous business success. However, we believe that financial discipline is among
the most important ones. The company has always demonstrated a high degree of
financial management. It has led to satisfying financial results. We can say that ethics
and compliance are the dominant forces in the company’s financial environment.
Talking about ethics, we mean both professional and business ethics. The company
does not look for the easy ways of getting profits and competitive advantages.
Reputation and loyalty are probably the most important things for Starbucks. A high
degree of loyalty can be got only in conditions of following ethic principles.
Of course, such atmosphere cannot be easily met. It requires appropriate strategic
policies and procedures. One of the tasks of this paper is to mention such procedures.
First of all, the company has a strategic policy of business ethics and compliance. This
policy has been approved by all the company’s shareholders and stakeholders. It
should be followed by all the employees of the company.
Second of all, the company …