The document describes a pet adoption center that rescues abandoned pets, provides them medical care, and helps them find new homes. Staff implant microchips in pets for identification and register potential adopters as members. Adopters must meet health and living requirements. The center uses a database to store pet and member information to help staff identify pets, retrieve records, and notify adopters. Adopters are interviewed to understand their needs and choose pets from an online catalog. The database tracks medical records, home visits, and statistics to improve operations.
Presentacion Fonpropisco Sac Medios De Difusion Tv (1)Francisco Escudero
Este documento describe el creciente mercado del pisco peruano en Estados Unidos. Señala que las ventas de pisco peruano a EE.UU. han aumentado un 150% entre enero y mayo de 2010 con respecto al mismo periodo del año anterior, alcanzando los US$ 800,000. También destaca que EE.UU. es el principal comprador de pisco peruano, seguido por Chile, y que el Perú se ha convertido en el principal proveedor de pisco a EE.UU., superando a Chile. El documento resalta que el pisco peru
This document analyzes data on shelter dog adoptions by age, sex, and other factors. It finds that 53% of shelter dogs are puppies, with females making up 38% and males 41% of dogs. Of the outcomes, 39% were adopted, 16% were claimed, and 45% were euthanized. Puppies had higher adoption rates than adults. When considering both age and sex, female puppies had the highest adoption rate at 61%, while male adults had the lowest at 16%. The conclusion is that female puppies, followed by spayed female adults, neutered male puppies, and others are generally the most adoptable groups of shelter dogs.
Marketing Animal Shelters - Peter Kiraly The Rex Foundation (Dog Shelter Hung...Dogs Trust
Peter Kiraly founded Rex foundation in Budapest to create Animal Island, a sanctuary for stray animals. The summary outlines the steps taken which included making a long term strategy, finding land, an architect, and advertising agency, and picking a team. Animal Island now has 1500m2 of landscaped areas, shelters 700 dogs and cats annually, and educates 3500 children while being supported by 350 volunteers and 14 full time staff.
Virtual pet adoption has greatly increased in popularity worldwide. A digital pet is an electronic pet that you can own personally, and since it has become so popular, it is clear that you do not need an actual pet to enjoy caring for a pet. The document discusses various topics related to pet care, training, grooming, health, food, insurance, and toys. Links are provided for more information on each topic.
The Rescue Pledge: Saving the Lives of Animals Everywhere, One Pledge at a TimeNebo
Nebo created The Rescue Pledge campaign to encourage adoption from animal shelters and decrease the number of homeless dogs. They faced challenges like the appeal of breeders and the stigma around shelter dogs. Nebo designed a microsite and social media campaign to educate people and inspire them to pledge to adopt from shelters. The results included building a large Facebook audience, establishing relationships with animal welfare groups, generating millions of impressions, and inspiring thousands to take the pledge on the microsite.
The document describes a pet adoption center that rescues abandoned pets, provides them medical care, and helps them find new homes. Staff implant microchips in pets for identification and register potential adopters as members. Adopters must meet health and living requirements. The center uses a database to store pet and member information to help staff identify pets, retrieve records, and notify adopters. Adopters are interviewed to understand their needs and choose pets from an online catalog. The database tracks medical records, home visits, and statistics to improve operations.
Presentacion Fonpropisco Sac Medios De Difusion Tv (1)Francisco Escudero
Este documento describe el creciente mercado del pisco peruano en Estados Unidos. Señala que las ventas de pisco peruano a EE.UU. han aumentado un 150% entre enero y mayo de 2010 con respecto al mismo periodo del año anterior, alcanzando los US$ 800,000. También destaca que EE.UU. es el principal comprador de pisco peruano, seguido por Chile, y que el Perú se ha convertido en el principal proveedor de pisco a EE.UU., superando a Chile. El documento resalta que el pisco peru
This document analyzes data on shelter dog adoptions by age, sex, and other factors. It finds that 53% of shelter dogs are puppies, with females making up 38% and males 41% of dogs. Of the outcomes, 39% were adopted, 16% were claimed, and 45% were euthanized. Puppies had higher adoption rates than adults. When considering both age and sex, female puppies had the highest adoption rate at 61%, while male adults had the lowest at 16%. The conclusion is that female puppies, followed by spayed female adults, neutered male puppies, and others are generally the most adoptable groups of shelter dogs.
Marketing Animal Shelters - Peter Kiraly The Rex Foundation (Dog Shelter Hung...Dogs Trust
Peter Kiraly founded Rex foundation in Budapest to create Animal Island, a sanctuary for stray animals. The summary outlines the steps taken which included making a long term strategy, finding land, an architect, and advertising agency, and picking a team. Animal Island now has 1500m2 of landscaped areas, shelters 700 dogs and cats annually, and educates 3500 children while being supported by 350 volunteers and 14 full time staff.
Virtual pet adoption has greatly increased in popularity worldwide. A digital pet is an electronic pet that you can own personally, and since it has become so popular, it is clear that you do not need an actual pet to enjoy caring for a pet. The document discusses various topics related to pet care, training, grooming, health, food, insurance, and toys. Links are provided for more information on each topic.
The Rescue Pledge: Saving the Lives of Animals Everywhere, One Pledge at a TimeNebo
Nebo created The Rescue Pledge campaign to encourage adoption from animal shelters and decrease the number of homeless dogs. They faced challenges like the appeal of breeders and the stigma around shelter dogs. Nebo designed a microsite and social media campaign to educate people and inspire them to pledge to adopt from shelters. The results included building a large Facebook audience, establishing relationships with animal welfare groups, generating millions of impressions, and inspiring thousands to take the pledge on the microsite.
This document is a manual for foster parents of dogs from the Seattle Animal Shelter. It provides information about the foster program, frequently asked questions, requirements for foster parents, and guidance on caring for a foster dog. The manual covers topics like selecting an appropriate foster dog, introducing dogs, feeding, training, veterinary care, adoption process, and thanking and congratulating foster parents. It aims to equip foster parents with the resources needed to provide temporary care for shelter dogs in need.
Women Who Tech: Social Media, Nonprofits and Cut Dog TheoryBeth Kanter
The document discusses the "cute dog theory" as it relates to social media adoption by nonprofits. The cute dog theory suggests that people are more likely to engage with social media posts that feature cute animals. The document provides tips for nonprofits looking to adopt social media, including assessing their audience, discussing objectives, engaging in conversations rather than monologues, starting small and iterating processes, and allowing adequate time for success.
Every year over 6 million pets are euthanized due to overpopulation from people buying from breeders and not spaying or neutering their pets, leading to unwanted litters. Getting a pet should involve adopting from a shelter to avoid contributing to the problem, and spaying or neutering is important to prevent unwanted litters that end up in shelters and often euthanized.
"Adopt Digital Pets for Raising Pet Awareness and offering an Alternate Solution to Enjoyment and Animal Companionship" is an assignment submitted by Dolly Bhasin as a Team assignment of "The eCreatives" Team for the "Crash Course on Creativity" by Tina Seelig, Stanford University at the Venture Lab. .
This document provides contact information for several animal shelters and rescue organizations in Central Illinois, including their addresses and phone numbers. The organizations listed are Central Illinois Small Animal Rescue & Equine Sanctuary, McLean County Animal Control & Pet Adoption Center, Humane Society of Central Illinois, Wedrode Acres, Tazewell Animal Protective Society, Sterile Feral Foundation, and Wish Bone Rescue, Rehabilitation & Rehoming.
El documento presenta un resumen ejecutivo del plan de marketing de CAFVE PISKKO S.A., una empresa peruana dedicada a la distribución y comercialización de pisco café en hoteles de las islas del Caribe. Su objetivo principal es penetrar el mercado de licores exóticos en el Curaçao Marriott Beach Resort and Esmerald Casino aplicando una estrategia diferenciada que enfatiza la calidad y exclusividad de su producto. El plan proyecta ventas de US$ 109,392 en el primer año con una rentabilidad del
29.11.2013 adopt and save campaign marketingancanegoescu
The document outlines a campaign in Romania to promote adopting stray dogs from shelters to save their lives. The campaign objectives are to increase adoptions from public and private shelters through a website featuring dogs available, social media promotion, outdoor advertising, and a public event. It also aims to change perceptions of stray dogs by training one as an assistance dog and producing videos highlighting dogs' positive roles. The message is "Adopt a dog and save a life!"
Este documento describe un proyecto para internacionalizar el pisco peruano. El proyecto incluye módulos para desarrollar la marca en los mercados estadounidense y europeo, comenzando con un diagnóstico gratuito. Los equipos en Atlanta y Londres tienen experiencia desarrollando marcas de bebidas alcohólicas. El módulo de diagnóstico es gratis, mientras que el desarrollo de marca en EE. UU. cuesta desde $20,000 y en Europa desde $30,000. El cliente puede
Public Relations Plan for Cayuga Dog Rescue Julia Kohn
For this project, team members collaborated to create a mobile marketing campaign for the Paleontological Research Institution. Julia Kohn strategically delegated work to group members and mock-ups for the new mobile website were created. Google Analytic was additionally used to strategize marketing plans and to increase website traffic.
The document contains a floor plan for a pet adoption store before and after renovations. The floor plan shows 12 areas including a reception area, waiting area, kid area, two conference rooms, fax/copy desk, network/storage room, break room, manager room, and work stations. Access points are marked including the main entrance, conference room accesses, office access, manager room door, and access to an adjoining mall.
El documento presenta un plan de marketing digital para un nuevo producto de cuidado dental canino llamado "Huesos y Golosinas". El plan incluye un análisis del mercado, la definición del producto, precios, canales de distribución, objetivos, estrategias de marketing offline y online, y un calendario de contenidos para redes sociales enfocados en la orientación, recomendaciones y ventas.
El documento establece regulaciones y obligaciones para la tenencia responsable de mascotas en zonas urbanas y rurales. Se define el bienestar animal y las responsabilidades de los propietarios como proveer alimento, cuidado médico y un ambiente adecuado. También incluye prohibiciones como el abandono, maltrato o peleas de animales.
This document provides a situation analysis and executive summary for a marketing campaign by PETCO, a pet supply retailer. It summarizes the pet food and supply market, PETCO's current customers, and recommends targeting first-time pet owners ages 25-34. The campaign's big idea is to focus on "first time moments" and portray PETCO as the one-stop shop throughout a pet's life. Media will include promotions, outdoor advertising in key cities, and national TV, radio, and internet to build the brand and drive traffic.
Esta tesis estudia el marketing sensorial aplicado al pisco peruano. El objetivo principal es incrementar las decisiones de compra del pisco mediante el uso estratégico de estímulos sensoriales. Se busca conocer cómo reaccionan los clientes a dichos estímulos y si existe realmente una conexión entre el comportamiento humano y el cerebro. Para ello, se realizará un experimento que evaluará las respuestas de los participantes mediante encuestas tradicionales y electroencefalografía no tradicional. Finalmente, se concluye que
AdoptMeApp enables shelters and rescues to share the lives of their adoptable pets through social media & realtime personality updates to their pet profiles.
Volunteers, fosterers, and staff at animal shelters and rescue groups easily post stories, photos, and videos of adoptable pets to Twitter, Instagram, etc., and to the pets’ shelter profiles, via a simple app.
This document is a manual for foster parents of dogs from the Seattle Animal Shelter. It provides information about the foster program, frequently asked questions, requirements for foster parents, and guidance on caring for a foster dog. The manual covers topics like selecting an appropriate foster dog, introducing dogs, feeding, training, veterinary care, adoption process, and thanking and congratulating foster parents. It aims to equip foster parents with the resources needed to provide temporary care for shelter dogs in need.
Women Who Tech: Social Media, Nonprofits and Cut Dog TheoryBeth Kanter
The document discusses the "cute dog theory" as it relates to social media adoption by nonprofits. The cute dog theory suggests that people are more likely to engage with social media posts that feature cute animals. The document provides tips for nonprofits looking to adopt social media, including assessing their audience, discussing objectives, engaging in conversations rather than monologues, starting small and iterating processes, and allowing adequate time for success.
Every year over 6 million pets are euthanized due to overpopulation from people buying from breeders and not spaying or neutering their pets, leading to unwanted litters. Getting a pet should involve adopting from a shelter to avoid contributing to the problem, and spaying or neutering is important to prevent unwanted litters that end up in shelters and often euthanized.
"Adopt Digital Pets for Raising Pet Awareness and offering an Alternate Solution to Enjoyment and Animal Companionship" is an assignment submitted by Dolly Bhasin as a Team assignment of "The eCreatives" Team for the "Crash Course on Creativity" by Tina Seelig, Stanford University at the Venture Lab. .
This document provides contact information for several animal shelters and rescue organizations in Central Illinois, including their addresses and phone numbers. The organizations listed are Central Illinois Small Animal Rescue & Equine Sanctuary, McLean County Animal Control & Pet Adoption Center, Humane Society of Central Illinois, Wedrode Acres, Tazewell Animal Protective Society, Sterile Feral Foundation, and Wish Bone Rescue, Rehabilitation & Rehoming.
El documento presenta un resumen ejecutivo del plan de marketing de CAFVE PISKKO S.A., una empresa peruana dedicada a la distribución y comercialización de pisco café en hoteles de las islas del Caribe. Su objetivo principal es penetrar el mercado de licores exóticos en el Curaçao Marriott Beach Resort and Esmerald Casino aplicando una estrategia diferenciada que enfatiza la calidad y exclusividad de su producto. El plan proyecta ventas de US$ 109,392 en el primer año con una rentabilidad del
29.11.2013 adopt and save campaign marketingancanegoescu
The document outlines a campaign in Romania to promote adopting stray dogs from shelters to save their lives. The campaign objectives are to increase adoptions from public and private shelters through a website featuring dogs available, social media promotion, outdoor advertising, and a public event. It also aims to change perceptions of stray dogs by training one as an assistance dog and producing videos highlighting dogs' positive roles. The message is "Adopt a dog and save a life!"
Este documento describe un proyecto para internacionalizar el pisco peruano. El proyecto incluye módulos para desarrollar la marca en los mercados estadounidense y europeo, comenzando con un diagnóstico gratuito. Los equipos en Atlanta y Londres tienen experiencia desarrollando marcas de bebidas alcohólicas. El módulo de diagnóstico es gratis, mientras que el desarrollo de marca en EE. UU. cuesta desde $20,000 y en Europa desde $30,000. El cliente puede
Public Relations Plan for Cayuga Dog Rescue Julia Kohn
For this project, team members collaborated to create a mobile marketing campaign for the Paleontological Research Institution. Julia Kohn strategically delegated work to group members and mock-ups for the new mobile website were created. Google Analytic was additionally used to strategize marketing plans and to increase website traffic.
The document contains a floor plan for a pet adoption store before and after renovations. The floor plan shows 12 areas including a reception area, waiting area, kid area, two conference rooms, fax/copy desk, network/storage room, break room, manager room, and work stations. Access points are marked including the main entrance, conference room accesses, office access, manager room door, and access to an adjoining mall.
El documento presenta un plan de marketing digital para un nuevo producto de cuidado dental canino llamado "Huesos y Golosinas". El plan incluye un análisis del mercado, la definición del producto, precios, canales de distribución, objetivos, estrategias de marketing offline y online, y un calendario de contenidos para redes sociales enfocados en la orientación, recomendaciones y ventas.
El documento establece regulaciones y obligaciones para la tenencia responsable de mascotas en zonas urbanas y rurales. Se define el bienestar animal y las responsabilidades de los propietarios como proveer alimento, cuidado médico y un ambiente adecuado. También incluye prohibiciones como el abandono, maltrato o peleas de animales.
This document provides a situation analysis and executive summary for a marketing campaign by PETCO, a pet supply retailer. It summarizes the pet food and supply market, PETCO's current customers, and recommends targeting first-time pet owners ages 25-34. The campaign's big idea is to focus on "first time moments" and portray PETCO as the one-stop shop throughout a pet's life. Media will include promotions, outdoor advertising in key cities, and national TV, radio, and internet to build the brand and drive traffic.
Esta tesis estudia el marketing sensorial aplicado al pisco peruano. El objetivo principal es incrementar las decisiones de compra del pisco mediante el uso estratégico de estímulos sensoriales. Se busca conocer cómo reaccionan los clientes a dichos estímulos y si existe realmente una conexión entre el comportamiento humano y el cerebro. Para ello, se realizará un experimento que evaluará las respuestas de los participantes mediante encuestas tradicionales y electroencefalografía no tradicional. Finalmente, se concluye que
AdoptMeApp enables shelters and rescues to share the lives of their adoptable pets through social media & realtime personality updates to their pet profiles.
Volunteers, fosterers, and staff at animal shelters and rescue groups easily post stories, photos, and videos of adoptable pets to Twitter, Instagram, etc., and to the pets’ shelter profiles, via a simple app.
1. FOR IMMEDIATE RELEASE
June 13, 2016
Media Contact: Susan McCann
Ethical Products Inc.
Phone: 800-223-7768
susanm@ethicalpet.com
Ethical Products Launches New Ad Campaign
Focused on Innovation
(Bloomfield, NJ) June 13, 2016 – Ethical Products (www.ethicalpet.com) officially
announced today the launch of its new trade campaign focusing on its continuous product
innovation. The company tapped Bulldog Marketing & Sales, Inc. for the campaign’s
strategy and creative development. The advertisements consists of several unique, creative
executions that focus on getting attention and telling Ethical’s story with simple, clean
advertising executions.
“We wanted a new way to tell our classic story. The SPOT brand has been delivering
innovations at value price points to the pet specialty channel for years,” says Jonathan
Zelinger, Ethical Products’ President. “We needed a fresh approach and we hired Bulldog
to help us develop the creative and messaging.”
The campaign can be summed up with the company’s new tagline. SPOT. Your Source for
Innovation.™ The new creative is set to debut in July in pet trade magazines and digital
space. It will also become a central theme for the company at this year’s SuperZoo in Las
Vegas [Booth #s 8245, 8244].
2. The first ad in the series will debut in Pet Age and Pet Business in July.
About Ethical Products Inc.
Founded in 1952, Ethical Products Inc. has been delivering innovative products to the pet
specialty channel at value price points. The company has offices in three continents and
introduces over 100 new products each year. Its global headquarters is located in
Bloomfield, NJ. For more information and to view its complete product lineup, please visit
www.ethicalpet.com.
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