Cinema2Day registra un grande successo di pubblico. Ma è davvero tutto oro quel che luccica? La nostra sentiment analysis ci aiuta a capire meglio le tendenze in atto, anche grazie a raffronti storici.
Analisi del sentiment di #Cinema2Day - gennaio 2017Estrogeni
Cinema2Day è l'iniziativa lanciata dal Mibact, che prevede un biglietto di ingresso al cinema a 2€ nel secondo mercoledì del mese.
Dopo l'analisi sul mese di novembre, abbiamo analizzato il sentiment rilevato a gennaio per questa iniziativa.
Voiceover Riccione - Cinè: analisi del sentiment sulla Festa del Cinema maggi...Davide Magini
La nostra presentazione alle giornate professionali di Riccionè: il sentiment del pubblico sta calando, ma la Festa ha un "patrimonio emozionale" ancora grande.
Voiceover 2014 Estrogeni: one year of sentiment analysis on italian moviesDavide Magini
One year of sentiment analysis on italian movies, with details of quantitative data, clusters sentiment, demographical maps, digital maps, and box office predictive algorithm
#Cinema2day: la Sentiment Analysis realizzata da EstrogeniEstrogeni
Cinema2Day è l'iniziativa lanciata lo scorso autunno dal Mibact, che sta registrando un grande successo di pubblico. Ma è davvero tutto oro quel che luccica?
Abbiamo realizzato una Sentiment Analysis per capire meglio come è stata accolta questa iniziativa dal pubblico e dagli esercenti.
Analisi del sentiment #cinema2 day - gennaio 17Davide Magini
Cinema2Day è l'iniziativa del Mibact che prevede un biglietto a 2€ per il cinema il secondo mercoledì del mese.
Dopo l'analisi su novembre 2016, abbiamo analizzato il sentiment rilevato a gennaio 2017: molte luci, ma anche qualche ombra.
Voiceover: il social sentiment applicato alla Festa del Cinema 2014Estrogeni
Un'analisi del social sentiment applicata alla Festa del Cinema 2014, con focus sui commenti nella settimana 8-15 maggio 2014. La presentazione è stata proposta nell'ambito di "Ciné - Giornate di Cinema" 2014 a Riccione.
1M views, consigli e strategie per creare il video perfetto.Oliver Astrologo
Entro il 2017, i video rappresenteranno il 69 % di tutto il traffico internet dei consumatori.
I canali di comunicazione social hanno accelerato i tempi di diffusione dei contenuti. Il pubblico è diventato più selettivo ed è padrone dei contenuti in rete.
Voiceover: un anno di social sentiment e cinemaEstrogeni
Un anno di social sentiment applicato al cinema nella presentazione proposta durante l'evento Voiceover 2014, dove Estrogeni ha presentato a case di produzione, distributori ed esercenti i risultati di un anno di lavoro sul settore cinematografico.
Analisi del sentiment di #Cinema2Day - gennaio 2017Estrogeni
Cinema2Day è l'iniziativa lanciata dal Mibact, che prevede un biglietto di ingresso al cinema a 2€ nel secondo mercoledì del mese.
Dopo l'analisi sul mese di novembre, abbiamo analizzato il sentiment rilevato a gennaio per questa iniziativa.
Voiceover Riccione - Cinè: analisi del sentiment sulla Festa del Cinema maggi...Davide Magini
La nostra presentazione alle giornate professionali di Riccionè: il sentiment del pubblico sta calando, ma la Festa ha un "patrimonio emozionale" ancora grande.
Voiceover 2014 Estrogeni: one year of sentiment analysis on italian moviesDavide Magini
One year of sentiment analysis on italian movies, with details of quantitative data, clusters sentiment, demographical maps, digital maps, and box office predictive algorithm
#Cinema2day: la Sentiment Analysis realizzata da EstrogeniEstrogeni
Cinema2Day è l'iniziativa lanciata lo scorso autunno dal Mibact, che sta registrando un grande successo di pubblico. Ma è davvero tutto oro quel che luccica?
Abbiamo realizzato una Sentiment Analysis per capire meglio come è stata accolta questa iniziativa dal pubblico e dagli esercenti.
Analisi del sentiment #cinema2 day - gennaio 17Davide Magini
Cinema2Day è l'iniziativa del Mibact che prevede un biglietto a 2€ per il cinema il secondo mercoledì del mese.
Dopo l'analisi su novembre 2016, abbiamo analizzato il sentiment rilevato a gennaio 2017: molte luci, ma anche qualche ombra.
Voiceover: il social sentiment applicato alla Festa del Cinema 2014Estrogeni
Un'analisi del social sentiment applicata alla Festa del Cinema 2014, con focus sui commenti nella settimana 8-15 maggio 2014. La presentazione è stata proposta nell'ambito di "Ciné - Giornate di Cinema" 2014 a Riccione.
1M views, consigli e strategie per creare il video perfetto.Oliver Astrologo
Entro il 2017, i video rappresenteranno il 69 % di tutto il traffico internet dei consumatori.
I canali di comunicazione social hanno accelerato i tempi di diffusione dei contenuti. Il pubblico è diventato più selettivo ed è padrone dei contenuti in rete.
Voiceover: un anno di social sentiment e cinemaEstrogeni
Un anno di social sentiment applicato al cinema nella presentazione proposta durante l'evento Voiceover 2014, dove Estrogeni ha presentato a case di produzione, distributori ed esercenti i risultati di un anno di lavoro sul settore cinematografico.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. ① L’INIZIATIVA #CINEMA2DAY
② L’ANALISI DEL SENTIMENT
③ IL RAFFRONTO CON FESTA
DEL CINEMA 2014
④ I FILM PIÙ APPREZZATI
⑤ CONCLUSIONI
⑥ NOTE METODOLOGICHE
4. 4
L’INIZIATIVA
• LANCIATO DA UN TWEET DI SUCCESSO DEL
MINISTRO DEL MIBACT FRANCESCHINI, IL 9
NOVEMBRE SI È TENUTO IL SECONDO
GIORNO DELL’INIZIATIVA #CINEMA2DAY,
IL CINEMA A 2€
• OLTRE UN MILIONE DI BIGLIETTI SONO
STATI STACCATI, PER UN INDUBBIO
SUCCESSO COMMERCIALE DELL’INIZIATIVA
• NELLA NOSTRA ANALISI ANALIZZIAMO 872
TWEET CON L’HASHTAG #CINEMA2DAY
(FONTE: RICERCA AVANZATA TWITTER), E I
COMMENTI SULLA PAGINA FACEBOOK NEL
PERIODO 3-10 NOVEMBRE, PER VALUTARE
SE ANCHE IL SENTIMENT È STATO POSITIVO
COME I DATI DI INCASSO
1
6. 6
SENTIMENT COMPLESSIVO E PER CANALE
• AMPIA MAGGIORANZA DI COMMENTI
POSITIVI, ADDIRITTURA OLTRE IL 50%
• DI SOLITO I COMMENTI NEUTRI (RICERCA DI
INFORMAZIONI / CONDIVISIONE DI NOTIZIE)
RAPPRESENTANO LA MAGGIORANZA, IL CHE
RENDE IL DATO ANCORA PIÙ SIGNIFICATIVO
• GRANDE SUCCESSO ANCHE SUI SOCIAL
QUINDI, IN PARTICOLARE SU TWITTER
• POICHÉ, COME DETTO, IL MINISTRO
FRANCESCHINI HA PARTECIPATO
ATTIVAMENTE, NELLA SLIDE SUCCESSIVA
ESAMINEREMO IL SENTIMENT AL NETTO DEL
SUO IMPORTANTE CONTRIBUTO E DEI TWEET
DELLE SALE ADERENTI
1
5%
45%50%
Negativi Neutri Positivi
0% 20% 40% 60% 80% 100%
Facebook
Twitter
5%
5%
65%
44%
30%
51%
7. 7
SENTIMENT – AL NETTO DI ACCOUNT UFFICIALI
• IL DATO CAMBIA, MA NEL COMPLESSO SI
CONFERMA IL SUCCESSO DELL’INIZIATIVA
SUI SOCIAL NETWORK
• IL CAMBIAMENTO SI REGISTRA SU TWITTER,
DOVE COMUNQUE C’È UNA NETTA
MAGGIORANZA DI COMMENTI POSITIVI
• DA NON TRASCURARE INOLTRE CHE IL
CONTRIBUTO COSÌ POSITIVO DEGLI
ACCOUNT UFFICIALI È DOVUTO AI
MOLTISSIMI RETWEET, QUINDI A LARGO
COINVOLGIMENTO DEGLI UTENTI DEI SOCIAL
1
8%
63%
29%
Negativi Neutri Positivi
0% 20% 40% 60% 80% 100%
Facebook
Twitter
5%
8%
65%
63%
30%
29%
8. 8
SENTIMENT PER CLUSTER – AL NETTO DI ACCOUNT UFFICIALI
• IL PUBBLICO È STATO CONTENTO
SOPRATTUTTO DI DUE COSE:
o LA QUALITÀ DEI FILM IN SALA
o LA FESTA NEL SUO INSIEME
• NEUTRO O LEGGERMENTE POSITIVO IL
SENTIMENT SULL’ORGANIZZAZIONE
COMPLESSIVA
• QUALCHE CRITICITÀ SU:
o INDISPONIBILITÀ DI POSTI (TROPPO
SUCCESSO, FALSO NEGATIVO)
o ECCESSIVO AFFOLLAMENTO (IN ALCUNI
CASI «SNOBISMO» DEI FREQUENTATORI
ABITUALI)
o CONTESTAZIONI AL MINISTRO (CLUSTER
«ALTRO»)
1
0% 20% 40% 60% 80% 100%
Altro
Festa Cinema2day
Film in sala
Info / Organizzazione
6,25%
18,3%
0,7%
2,5%
93,75%
29,5%
55,4%
91,7%
52,2%
43,9%
5,8%
10. 10
IL RAFFRONTO CON LA FESTA DEL CINEMA 2014
• MOLTO SENTIMENT POSITIVO IN PIÙ
PER IL 2016, CONSIDERATI ANCHE GLI
ACCOUNT UFFICIALI
• DATO INVECE SIMILE AL 2014, AL
NETTO DEGLI ACCOUNT UFFICIALI;
TUTTAVIA SI NOTA COMUNQUE UNA
DIMINUZIONE DELLE CRITICHE
• INOLTRE, IL «SUCCESSO» DEGLI
ACCOUNT UFFICIALI DEL GOVERNO
(ASSENTI NELL’ANALISI 2014) È
DOVUTO COMUNQUE AD UTENTI CHE
HANNO APPREZZATO L’ENTUSIASMO
PER L’INIZIATIVA (RETWEET E
FAVORITE SUI TWEET ORIGINALI), E
QUINDI NON PUÒ ESSERE DEL TUTTO
INGNORATO
1
10%
60%
30%
5%
45%
50%
CINEMA2DAY 2016
FESTA DEL CINEMA 2014
8%
63%
29%
COMPRESI ACCOUNT
UFFICIALI
SENZA ACCOUNT
UFFICIALI
TUTTI I COMMENTI
FACEBOOK E TWITTER
11. SNAPSHOTS 2016
1
• ENTUSIASMO PER LA FESTA
• SALE STRAPIENE
• COSTO MOLTO RIDOTTO (1 GIORNO)
• BUONA PROGRAMMAZIONE
• SALE TROPPO PIENE
• PREZZO TROPPO BASSO
• CRITICHE POLITICHE GENERALIZZATE
12. 12
SNAPSHOTS 2014
1
• ENTUSIASMO PER LA FESTA
• INIZIATIVE COLLEGATE
• SCARSA QUALITÀ DEI TITOLI
IN SALA (1 SETTIMANA)
• POCA INFORMAZIONE
14. 14
I FILM PIÙ APPREZZATI (2016)
1
Social Box office
1 2
2 1
3 4
4 5
5 6
6 n.d.
7 n.d.
8 8
9 9
10 n.d.
SI NOTA UNA CORRELAZIONE PIUTTOSTO ELEVATA E PUNTUALE TRA GLI UTENTI
CHE HANNO CITATO SPECIFICI FILM IN ASSOCIAZIONE ALL’HASHTAG #CINEMA2DAY
NEL PERIODO 3-10 NOVEMBRE 2016, E GLI INCASSI DEL 9 NOVEMBRE
N.B. NON SONO STATI CONSIDERATI I RETWEET PERCHÉ IN ALCUNI CASI SONO STATI
PROBABILMENTE INGAGGIATI INFLUENCER PER ATTIVITÀ PROMOZIONALI
Doctor Strange 35
La ragazza del treno 18
In guerra per amore 14
Che vuoi che sia 12
Trolls 6
A spasso con Bob 4
Sausage Party 4
Masterminds 4
Inferno 4
Genius 4
Utenti unici che hanno citato il film 3-10 nov
(in associazione a #cinema2day)
Film a maggiore incasso il 9 novembre
1 – LA RAGAZZA DEL TRENO
2 – DOCTOR STRANGE
3 – NON SI RUBA A CASA DEI LADRI
4 – IN GUERRA PER AMORE
5- CHE VUOI CHE SIA
6 – TROLLS
7 - OASIS SUPERSONIC
8 – MASTERMINDS
9 – INFERNO
10 – OUJA
16. 16
CONCLUSIONI
1. ANCHE AL NETTO DEGLI ACCOUNT RICOLLEGABILI A POLITICA O ESERCENTI, IL SENTIMENT
COMPLESSIVO DI #CINEMA2DAY È MOLTO POSITIVO
2. RISPETTO ALL'INIZIATIVA DEL 2014 (FESTA DEL CINEMA), IL SINGOLO GIORNO SEMBRA PREMIANTE:
a. SI RIDUCE IL RISCHIO DI PROGRAMMAZIONE DI SCARSA QUALITÀ
b. SI RIDUCE IL RISCHIO DI CINEMA CHE NON PARTECIPANO ALL'INIZIATIVA
c. LA POSSIBILITÀ DI PROPORRE UN PREZZO PIÙ BASSO ATTRAE PIÙ PERSONE, E RENDE CIASCUNA GIORNATA UN EVENTO
d. LA PERIODICITÀ CHIARAMENTE DEFINITA CONSENTE UNA MAGGIORE AWARENESS GENERALE SULL'INIZIATIVA
3. DI CONTRO, VIENE RILEVATA QUALCHE LIMITATA CRITICITÀ:
a. SOVRAFFOLLAMENTO CHE ALCUNI CINEFILI NON APPREZZANO
b. SCONTO GIUDICATO ECCESSIVO E FUORI MERCATO DA ALCUNI OSSERVATORI
4. INFINE, LA PRESENZA ATTIVA DI ESPONENTI DEL GOVERNO DA UN LATO DONA MAGGIORE
VISIBILITÀ E SENTIMENT POSITIVO, DALL'ALTRA ATTIRA QUALCHE COMMENTO NEGATIVO DA
CRITICI DEL GOVERNO, IN UN MOMENTO IN CUI LA VITA PUBBLICA È MOLTO POLITICIZZATA
5. PER QUANTO RIGUARDA I FILM, SI NOTA UNA BUONA CORRELAZIONE TRA CITAZIONI DA PARTE
DI UTENTI UNICI (AL NETTO DEI RETWEET) E FILM IN SALA
1
18. 18
NOTE METODOLOGICHE
PERIODI DI ANALISI
3 – 10 NOV 2016
8 – 15 MAG 2014
FONTI
FACEBOOK - PAGINA UFFICIALE DELLE INIZIATIVE, TUTTI I COMMENTI
TWITTER – TUTTI I TWEET PER HASHTAG #CINEMA2DAY (2016) E PER QUERY «FESTA DEL CINEMA» (2014)
PONDERAZIONE DEL SENTIMENT
I RISULTATI DI SENTIMENT SONO PONDERATI PER LIKE, RETWEET, FAVORITE SUI SOCIAL (“INTENSITÀ” DEL
SENTIMENT)
BASI DATI ANALISI
(2016) MENTIONS: 872 - INTENSITÀ DEL SENTIMENT: 4.558
(2014) MENTIONS: 649 - INTENSITÀ DEL SENTIMENT: 1.126
DATI RACCOLTI E ANALIZZATI UTILIZZANDO THREAD-OFF: WWW.THREADOFF.COM
1
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