Yamaha has over 120 years of experience in musical instrument manufacturing that informs their extensive research and development efforts. They optimize materials like woods through processes like A.R.E. that enhance acoustic properties. Their expertise in drying, finishes, adhesives and craftsmanship contribute to superior sound quality and stability. The document aims to provide insight into Yamaha's resources and techniques to give artists an advantage through high-quality guitars.
The document summarizes a student project comparing acoustic guitars from Guitar Center, Kennelly Keys, and Trading Musician. The students tested guitars from Taylor, Martin, and Epiphone based on material, shape, finish, tuners, neck width, and sound quality. Based on its crispy and angelic sound, fabulous look, and top quality wood, the group recommends the Martin guitar from Guitar Center, though it is the most expensive. An acoustic guitar buying guide from Sweetwater.com provided information to evaluate the guitars.
Guitar strings provide a visual representation of sound waves. When a guitar string vibrates, it produces both a fundamental frequency and harmonic frequencies that combine to form the overall sound wave. Nodes are points along a vibrating string with an amplitude of zero. Pressing a guitar string at a node produces a higher-pitched note by shortening the vibrating portion of the string. Visualizing a vibrating guitar string helps illustrate the science behind playing guitar harmonics.
The document discusses the history and components of the guitar. It describes how the guitar originated from Greek and Spanish instruments and evolved over time. The main types of guitars are acoustic and electric, with acoustic guitars having subcategories like classical and steel-string guitars. The components of the guitar are then outlined, including the body, neck, frets, and headstock. Guitars are widely used in genres like flamenco, jazz, blues, and rock music.
The guitar has evolved significantly over time from its origins in the 15th century to becoming one of the most popular and versatile instruments used in many genres of music today. Key developments include the modern guitar design emerging in the 1850s, the introduction of the electric guitar in the 1930s which became popular in the 1950s, and the guitar being used extensively in developing genres like blues, country, and rock and roll over the 1900s and 2000s. The guitar continues to be adapted to new styles of music and its sound and design are constantly refined by luthiers and players.
The document discusses how guitars produce sound through vibration. It explains that when guitar strings are plucked, they vibrate and transfer that vibration energy through the bridge to the soundboard of the guitar body. This causes the soundboard and air inside the guitar body to vibrate, producing sound waves. The sound then exits through the sound hole. Electric guitars use pickups to convert the string vibrations into electrical signals that are amplified.
1) The document is a senior project about learning to play the guitar. It provides background on the history and development of the guitar, influential guitar players, and popular guitar brands.
2) It details the parts of the acoustic guitar and exercises performed to build dexterity. Chord progressions, strumming patterns, and locating notes on the fretboard are covered.
3) The project discusses difficulties encountered and songs practiced, and concludes with thanks for attending the presentation.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
The document summarizes a student project comparing acoustic guitars from Guitar Center, Kennelly Keys, and Trading Musician. The students tested guitars from Taylor, Martin, and Epiphone based on material, shape, finish, tuners, neck width, and sound quality. Based on its crispy and angelic sound, fabulous look, and top quality wood, the group recommends the Martin guitar from Guitar Center, though it is the most expensive. An acoustic guitar buying guide from Sweetwater.com provided information to evaluate the guitars.
Guitar strings provide a visual representation of sound waves. When a guitar string vibrates, it produces both a fundamental frequency and harmonic frequencies that combine to form the overall sound wave. Nodes are points along a vibrating string with an amplitude of zero. Pressing a guitar string at a node produces a higher-pitched note by shortening the vibrating portion of the string. Visualizing a vibrating guitar string helps illustrate the science behind playing guitar harmonics.
The document discusses the history and components of the guitar. It describes how the guitar originated from Greek and Spanish instruments and evolved over time. The main types of guitars are acoustic and electric, with acoustic guitars having subcategories like classical and steel-string guitars. The components of the guitar are then outlined, including the body, neck, frets, and headstock. Guitars are widely used in genres like flamenco, jazz, blues, and rock music.
The guitar has evolved significantly over time from its origins in the 15th century to becoming one of the most popular and versatile instruments used in many genres of music today. Key developments include the modern guitar design emerging in the 1850s, the introduction of the electric guitar in the 1930s which became popular in the 1950s, and the guitar being used extensively in developing genres like blues, country, and rock and roll over the 1900s and 2000s. The guitar continues to be adapted to new styles of music and its sound and design are constantly refined by luthiers and players.
The document discusses how guitars produce sound through vibration. It explains that when guitar strings are plucked, they vibrate and transfer that vibration energy through the bridge to the soundboard of the guitar body. This causes the soundboard and air inside the guitar body to vibrate, producing sound waves. The sound then exits through the sound hole. Electric guitars use pickups to convert the string vibrations into electrical signals that are amplified.
1) The document is a senior project about learning to play the guitar. It provides background on the history and development of the guitar, influential guitar players, and popular guitar brands.
2) It details the parts of the acoustic guitar and exercises performed to build dexterity. Chord progressions, strumming patterns, and locating notes on the fretboard are covered.
3) The project discusses difficulties encountered and songs practiced, and concludes with thanks for attending the presentation.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
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Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Essential knowledge 2nd_edition
1.
2. Yamaha Strengths, Artist’s Advantage
“Yamaha Guitars: Essential Knowledge” has been created to give you a
behind-the-scenes view of the surprisingly vast and varied resources,
facilities, skills, and people involved in making Yamaha guitars the special
instruments that they are. Yamaha’s enviable position in musical
instrument manufacturing is not only a result of more than 120 years of
experience (the company was established in 1887), but also of the unique
strengths that its expansive operations bring to bear. From research and
development through design and manufacturing to sales and support,
Yamaha goes to lengths that are simply beyond the capabilities of most
guitar makers. But an underlying dedication to music and the creation of
fine musical instruments is always there, forming a steadfast foundation
that often results in profit taking a back seat to the pursuit of quality.
Yamaha’s true strengths as a guitar maker are not apparent in product
brochures or specifications, but they are clearly reflected in the sound,
playability, dependability, and overall quality of every guitar that bears the
Yamaha name. “Essential Knowledge” includes information that will
hopefully provide a clearer picture of the prodigious resources and effort
that give artists who choose Yamaha a significant musical advantage.
Contents
Research & Material Optimization......................p.4
Woods ...................................................................p.6
The Acoustic Guitar
Elements of Sound and Playability ....................p.8
The Electric Guitar
Elements of Sound and Playability ..................p.11
Electronics
Acoustic Amplification with Optimum Tone ....p.13
Electric Guitar Pickups and Electronics ............p.15
Craftsmanship....................................................p.17
Quality Control from Concept to Service..........p.20
Worldwide Standards ........................................p.23
From the Player’s Perspective ...........................p.24
Classical Tradition ..............................................p.25
People .................................................................p.26
History ................................................................p.30
2 3
3. A.R.E. – Acoustic Resonance Enhancement A side benefit of A.R.E.
There is no question that the sonic properties of wood change, processing is that it helps to
often improving, as the wood ages. Although time is the only factor stabilize the wood in addition
that can truly age anything,Yamaha embarked on an in-depth to improving its sonic
research program to try and understand what changes were actually properties. Wood is very
occurring in the wood, and how that information might be applied active in absorbing moisture
to improve the characteristics of younger woods. After years of from damp atmospheres and
development the Acoustic Resonance Enhancement (A.R.E.) then releasing it again when
process was born, and is gradually being implemented in more moved to a dry location. For
instruments as its benefits are being proven. example, if proper care is not One of Yamaha’s A.R.E. processing chambers.
taken a guitar produced in a
To clarify, A.R.E. is not specifically an aging process.The changes it very humid location that is then shipped to a dry environment can
brings about in the wood are similar to those observed in aged be prone to shrinkage and cracking or distortion.
wood, but the focus is resolutely on achieving superior sound rather Although Yamaha employs multiple technologies as well as severe
an “aged” sound. A.R.E. has proven to be extraordinarily successful in testing to ensure the stability of its guitars, A.R.E. further
optimizing the sonic qualities of wood destined for use in Yamaha contributes to stability by minimizing changes in the wood as it is
guitars. moved between different atmospheric conditions.
A partial view of Yamaha's extensive Tenryu facility This unique process causes physical changes at the cellular level, Drying Technology
where the wood research center is located. most directly affecting the wood’s cellulose and hemicellulose. Yamaha expertise in drying woods for musical instruments is
Sound transmission is significantly enhanced: the wood becomes unparalleled.That knowledge comes from decades of experience in
preparing woods for pianos, drums, bowed string instruments,
Research
more responsive to input from the strings, and transmits the
At Yamaha, the process of making great guitars begins long before the raw materials vibration of the strings with greater accuracy. In sonic terms, the woodwind instruments, marimbas, and more.There are some who
are even delivered to the factory. Of course selection and procurement of woods and harsh “edge” that is often heard in young wood is reduced, while the argue that natural drying is the only way to go, but under properly
other materials are critical steps, but the Yamaha difference goes even further. The sustain characteristics at different frequencies are brought into a controlled conditions – and “control” is the key – artificial drying is
&
resources and facilities that Yamaha applies to basic research and development alone more balanced, well-coordinated relationship.The only way to really capable of achieving more consistent stability and quality.
understand the effect is to hear it, but expect to experience a crisp
are more extensive than many guitar makers apply to actual production. And that
attack with a clean high end that is smoothly coupled to Even after more than 50 years of leadership in the field,Yamaha
level of involvement stretches back for decades, giving the company an extraordinary
Material
harmonically rich mids and lows with remarkable sustain.The sum continues to research and document drying methods, applying
stockpile of experience and know-how that makes it possible to deliver innovative result is outstanding balance with ideal response and sustain refinements as they become available to ensure consistently
features and refinements that are truly meaningful in a musical context. throughout the instrument’s frequency range. superior stability and performance in every instrument produced.
Traditional craftsmanship is still the mainstay of fine guitar
Optimization manufacture, but innovative research and material optimization drives
the craft forward, providing unprecedented tonality and playability
that enables musicians to take their own craft to new heights.
Finishes and Adhesives
number of applications, thickness, drying, and more.The research
center performs exhaustive testing under a variety of conditions to
determine the optimum application conditions for each type of
finish, and that know-how is then taken to the factories where it is
There’s Wood, and there’s Yamaha Wood FFT analysis is used
applied to actual production.
to acquire data
There are very good reasons why guitars continue to be made using And here’s where the Yamaha difference starts to show.Yamaha’s on the sonic properties of The same type of testing is carried out for adhesives as well: how
wood rather than high-tech man-made materials.To put it as directly involvement with wood goes beyond mere “understanding” and various finishes. many grams of adhesive must be used for how many square meters
as possible: there is simply nothing better. But ensuring that the enters the realm of “control and optimization.”An extensive and Most of the finishes used on Yamaha guitars are formulated of surface area, with parts
woods used deliver optimum performance in the form of musical vigorous R&D program not only provides the data needed to make in-house. Off-the-shelf products simply will not do because, in brought together within
instruments requires special handling and crafting techniques that the most of the woods available, but also makes it possible to addition to looking good and providing durable protection under a how much time at what
in many cases resist scientific definition. It is an art that verges on modify and control their characteristics in ways that make them wide range of conditions, guitar finishes have to complement the temperature, and then
mysticism in many ways, but at the same time it is essential for a even more suitable for use in musical instruments. instrument’s sound as well.The Yamaha research center employs subjected to how many
manufacturer like Yamaha to understand how the materials respond advanced techniques to test and measure the sonic characteristics kilograms of pressure for
and perform in order to deliver consistently high quality in every of finishes as applied to guitar tone woods.The finish must allow how long … it’s
instrument that goes out the factory door. the most desirable sonic properties of the wood to come through complicated, but all of these
without damping resonance or sustain, while at the same time parameters have a
providing protection and lasting beauty. significant influence on the
quality of the glued joint.
But even the most perfectly formulated finish won’t deliver the The research center finds
desired results unless it is applied properly, and this is another the optimum values and
important area for research.The quality of finishes is affected during passes that information on This area of the research center is devoted to
application by many factors: temperature, humidity, spray flow, to the production divisions. testing the characteristics of wood adhesives.
Experience Makes the Data Meaningful
Since initial testing on individual components such as woods, Research performed without a strong background of experience is
finishes, or adhesives only reveals the characteristics of the materials essentially being performed in the dark.Yamaha’s extensive history is
themselves, a great deal of experience is required to be able to the critical “secret ingredient” that throws light on the results,
A section of Yamaha’s research woodshop. predict how those components will affect the overall performance enabling engineers and craftsmen to apply them in meaningful ways.
This would be a full production facility for some manufacturers. of an instrument.This is one of the areas where Yamaha’s many years
A corner of the research center “wood library.” of experience and accumulated know-how are extremely valuable.
Samples of woods from all over the world are kept for reference and study.
4 5
4. Woods
The individual woods used in a guitar and the way they are combined are the instrument’s most
fundamental tone shaping elements. There is no “best” wood or combination: the individual Drying and Seasoning
player’s tonal preferences and performing needs are the ultimate deciding factors. But there are
In Yamaha terminology, drying and seasoning are related but distinct
basic requirements for strength, stability, and tonal balance that guide the selection. And of course once a type of wood has been processes that have different goals. Drying is initially employed to
decided on, it then becomes necessary to select the best specimens and take the best cuts from the stock that is available. Cutting reduce the moisture content of the wood to a predetermined level,
the wood is an art in itself, and getting the best cuts from raw stock for guitar use requires a keen eye and years of experience. and seasoning then stabilizes the wood so that it maintains its
dimensional and tonal characteristics through varying ambient
The chart below lists some of the woods used for various parts of Yamaha guitars along with their source and main characteristics. conditions. Some manufacturers simply buy pre-dried wood from an
outside supplier.Yamaha has a long history of wood processing
expertise, and is very serious about ensuring that all woods used in
Yamaha guitars are dried and
seasoned to exacting
Top Back, Sides, and Neck standards.
Species Source Species Source
Sitka Spruce Canada. Honduras Mahogany South America,
Alaska. Honduras.
Rich mid and low range. The finest mahogany.
Improves with playing and age. Used for handmade guitar necks.
Slightly harder than other Spruces.
Engleman Spruce British Columbia, African Mahogany Africa. A wood drying kiln at Yamaha’s
Canada. Tone woods for guitars at one of Yamaha’s temperature Music Craft workshop in
and humidity controlled storage facilities. Hamamatsu, Japan.
Rich mid and low range. Not quite as strong as Honduras Mahogany.
Improves with playing and age.
Softer than other spruces.
Ezo (Yezo) Spruce Hokkaido, Japan. Ovangkol Southeast Asia.
West Africa.
Endangered Species and the Environment
Rich mid and low range. An alternative to rosewood. Unfortunately unsustainable harvesting of some of the exotic woods
Improves with playing and age. used in guitars has endangered their continued existence, and they
Depleted resources – difficult to obtain. must be protected.This means that they cannot be harvested or
Yamaha Timber Procurement
German Spruce European Alps Nato Indonesia. traded, so fresh supplies are simply unavailable until alternative and Usage Guidelines
sources are secured. Existing stocks will continue to be used until
Rich mid and low range. An alternative to Mahogany. they run out. Fundamental Philosophy
Improves with playing and age.
Used for the finest classical guitars. Yamaha is working on measures aimed at preserving the global
Although the acoustic properties of many of these woods are ideal for
environment, and plans to enact the following guidelines for the
Western Red Cedar North America Padauk Central & musical instrument use, the health of our planet is far more important.
procurement and use of timber in products that allow us to
West Africa. As outlined in the preceding section,Yamaha maintains an active
contribute to a more harmonious relationship between society
Distinctive high end. An alternative to rosewood. Strong tone. materials research and development program that is working to
and nature.
Doesn’t age as well as spruce. optimize the characteristics of alternative woods as well as develop
new materials that will have minimal impact on the environment.
Procurement and Usage Guidelines
Back and Sides, Fingerboard Fingerboard and Bridge Living trees absorb carbon dioxide from the air and produce vital • Procuring appropriate timber.
Species Source Species Source oxygen as they grow.They are an essential part of the natural Promote procurement of timber that is environmentally friendly
mechanism that maintains balance and sustains life on our planet. from harvest to product delivery, and that can be confirmed as
Jacaranda Brazil. Ebony Africa &
Yamaha has been making musical instruments for 120 years, but that having been appropriately managed.
(Brazilian Rosewood) Southeast Asia
Solid lows and brilliant highs. Extremely hard and durable. legacy can only continue into the future if we promote the • Prioritize procurement of afforested timber from
This species is protected and Used in handmade guitars. sustainable use of wood resources and sensitivity to issues of planted forests.
cannot be traded. biodiversity and the depletion of natural resources.Toward this end, Put priority on procuring timber harvested from planted forests.
Yamaha has established the following “Yamaha Timber Procurement
Palisander India. • Active use of manufactured wood materials.
(Indian Rosewood) Africa. and Usage Guidelines.”
Promote use of plywood and wood fiberboard as these contain a
Softer tone than Jacaranda. Solid Guitar Bodies high percentage of afforested timber and recycled timber.
Species Source • Increase the efficiency with which we use timber,
Ash U.S.A. raising our yield ratio.
Honduras Rosewood Honduras Actively promote the use of timber remnants and improve yield
Very light with outstanding tonal qualities: ratios through improved processing methods and technological
Heavier than Jacaranda, clear ringing highs and deep warm lows.
with a correspondingly heavier sound. development.
Alder South America
Maple America.
Canada.
Light weight with well-balanced tone.
Sweet, thick tone. Flame maple is commonly
used in guitars (top sample). Other types
include quilted maple (lower sample) and
bird’s-eye maple. Agathis Asia,
South Pacific
Similar to mahogany in tone.
Excellent stability.
6 7
5. Headstock Tuning Machines Bookmatching Guitar top bracing patterns can be
(Tuning Pegs) Solid acoustic guitar tops are not a single piece of wood, but rather broadly categorized into two types:“X
The Acoustic Guitar two pieces joined down the center of the top.These two pieces of
wood are “bookmatched,” meaning that they are cut from the same
bracing” and “fan bracing,” each of
which has essentially limitless
Elements of Sound
Nut
plank, sliced into two thinner variations. X bracing is generally the
planks and opened up like a book. best match for the higher string tension
The resultant grain pattern will of steel string guitars, while fan bracing
Fret therefore be symmetrical with is better suited to bringing out the tonal
and Playability
respect to the central seam.The subtleties of nylon string guitars with An example of X bracing for a steel
Neck
very best guitar tops are cut so that their lower tension. string guitar. Note the tapered braces.
the grain becomes wider toward
Fingerboard
the outside of the top. In all cases In addition to the placement of the braces and their dimensions, the
The acoustic guitar’s body is its main amplification and resonance the selection, cutting, and taper of the braces is a critical feature that is crafted by hand in
structure, and it makes the largest contribution to the instrument’s overall bookmatching of woods for guitar high end models. A straight taper is used on some types of bracing,
tops are critical processes that while a curved taper is used on others.The taper determines how the
sound. But although it is the largest tone determining element, it is by no
Fingerboard Inlay Heel demand a great deal of skill and top flexes across its surface, defining its response and how vibrations
means the only one. The body’s contribution is influenced by every other experience. from the strings are transmitted throughout the top. For the finest
part of the instrument: from the relatively large neck right down to the hand made guitars the craftsman will carefully shave the braces to
Upper Bout
glue that holds the bridge to the guitar’s top. The guitar is an extremely their approximate final shape, tap the top to hear how it sounds, and
complex sound producing mechanism, and everything in contact with it – Bracing then make adjustments and repeat until the response is perfect.
Rosette Bracing – thin strips of wood glued to the underside of the guitar’s
including the player’s body and fingers – makes a difference.
top – is, in addition to the type and cut of the wood used, one of the In some cases the braces will be “scalloped” – a curved depression
Sound Hole most important elements influencing the guitar’s volume and tone. will be carved near the center of the brace – to increase the
That’s why producing a great guitar is such a difficult task. The number of Bracing applied to the back and sides also has an effect on sonic flexibility of the top and increase bass response. But, like most other
factors affecting a guitar’s tone is nothing less than overwhelming, and Waist performance.The bracing configuration used can mean the guitar features, this one has to be matched the instrument’s materials
Bridge difference between the success or failure of an instrument, and and design for optimum effect.Yamaha APX series guitars, for
bringing them all together in an instrument that provides the desired Pick Guard
Saddle ideally will complement and enhance the qualities of the woods example, use scalloped bracing in order to deliver well balanced bass
sound and playability, not to mention durability and beauty, is a
used and the instrument’s overall design.Too much bracing or from their relatively compact, shallow bodies. In most larger bodies
significant achievement that hinges as much on the experience and braces that are too heavy will result in a dead sounding guitar. At the nonscalloped straight bracing delivers the optimum tonal balance.
sensitivity of the builder as on fundamental physical principles. other extreme – too little bracing or braces that are too light – the
guitar might sound unfocused and boomy, and the top may be Every Yamaha acoustic guitar model has it’s own bracing pattern
In this section we’ll take a brief look at some of the main elements that prone to distortion and breakage. that is designed to optimize the performance of that particular
model. Some of the major variations are illustrated below.
influence an acoustic guitar’s sound and playability. But keep in mind that
none of these elements produce the desired result in isolation. Each depends
on every other in a finely balanced and tuned music making system. Bridge Pins
Yamaha Bracing Patterns
Binding Lower Bout
Body
Vibration of the guitar’s strings is transmitted to the top of the body Shape & Dimensions
via the bridge.The top, driven by the strings, becomes the Acoustic guitar bodies are curvaceous creations for a very good
instrument’s primary “diaphragm,” producing most of its audible reason: their shape allows them to resonate effectively over a broad LL/LS/LJ series FG series FS series
output.The top is supported by the back and sides, which make range of frequencies, giving them the qualities of a musical Excellent balance between response and sound. This is the basic configuration behind Yamaha’s original This pattern achieves optimum playability with the 634-mm scale
their own contributions to the guitar’s tone and projection instrument rather than just a box with a hole in it. Variations in Thick tone with rich bass. FG sound. Deep and strong with crisp attack and compact bodies of the FS series. Well-balanced sound.
characteristics. body size and shape affect the balance of the tone produced as well
as the instrument’s volume.
Here are just a few of the elements that add up to define how a
guitar body will sound. Large bodies with a broad waist generally
produce greater volume with a smooth
Woods midrange and more emphasis on the lower Large- Small-
One of several varieties of spruce is used for the top of most frequencies. Bodies with a smaller waist waisted waisted
Yamaha acoustic guitars. Select Engleman Spruce is an important LL Model LJ Model
usually deliver a tighter, more focused tone.
feature of the LL, LS, and LJ series instruments. Back and sides might The choice is entirely personal, and will NX Series, NCX/NTX Models NX Series, NCX2000 Model CPX series
be a rosewood variety, mahogany, nato, or ovangkol. But the fact that depend on the type of music played, how Designed to bring out the best in nylon string tone This design faithfully reproduces the finest performance Minimum feedback even when playing big, powerful chords.
a particular type of wood is more exotic and expensive doesn't it is played (strummed or finger picked, while accommodating a wide range of playing styles. details with a clear, bright high range and deep, rich lows. Great response and dynamics.
necessarily mean that it’s “better.” Only the player can decide what for example), and the environment it is
combination of woods and guitar design is best for his or her music. played in (solo, with other guitars, in
ensemble with other types of
Model numbers that include “ARE” indicate models with tops that instruments, etc.).
have been processed using Yamaha’s
groundbreaking A.R.E. technology – Another body shape consideration for players who
discussed in more detail in the frequently use the highest fret positions is the cutaway.This
“Research and Material feature is provided on some Yamaha acoustic guitar models,
Optimization” section – for allowing freer access and far greater mobility at the upper APX series GC series CG series
exceptionally smooth, musical tone frets than is available on traditional non cutaway bodies. Outstanding projection and clarity in the upper registers Bright, well defined highs plus deep, resonant lows. Precise pitch coupled with superb balance and excellent
and response. that is ideal for electro-acoustic lead work. This pattern brings out the best in the GC series top materials. durability. Used in high-quality standard models.
CPX model with cutaway for easy high-fret access.
8 9
6. Elements of Sound
Top and Back Curvature components: the bridge base and the saddle (sometimes multiple
This feature is not often given much attention, but it is important saddles).The saddle rests in a groove in the bridge base, which is
both for strength and sound. Giving the top a slight outward curve glued directly to the top of the guitar. Since string vibrations must
be transmitted accurately to the body with minimum damping,
and Playability The Electric Guitar
adds strength and allows the use of a thinner top and lighter
bracing while optimizing transmission from the strings.The balance relatively hard materials are used for both bridge base and saddle.
between the top’s curvature, thickness, and bracing is significant in The bridge base is generally made of a dense hardwood such as
determining tone. Back curvature also enhances strength while ebony or rosewood, while the saddle will be made of bone (ivory is
helping to define the overall response and resonance of the body. no longer an option) or a hard plastic.The materials used for the
bridge have a considerable effect on the guitar’s tone.
Electric guitars and basses are just as dependent on woods and
Bridge
This critical component transfers the vibrations of the guitar’s The strings rest on the saddle, in grooves precisely cut to receive construction for great tone as acoustic guitars, but in a slightly
strings to the body where they are amplified and invested with the them while maintaining proper string spacing and radius.To different way. Whereas the sound of acoustic guitars is almost
instrument’s characteristic tone.The bridge also plays a vital role in maintain proper intonation for all six strings the saddle is installed entirely created by the woods and materials used and how the
determining the guitar’s pitch accuracy and intonation, and must be at a precisely calculated angle, with the high E string end a bit instrument is constructed, electric instruments include an added
installed with the utmost precision. closer to the neck than the low E string end.The third (G) string
component that affects tone in a big way: the pickup(s). We’ll
sometimes requires a slight offset in the saddle to achieve proper
The bridge of an acoustic guitar usually consists of two main intonation. look at pickups in more detail in a later chapter, but there’s no
way to discuss electric guitar body/neck construction without
pointing out that the matching between body and pickups is
critical in achieving the desired sound. In some ways that makes
Neck it even more difficult to build a great electric guitar or bass than
The guitar neck is often seen solely from the perspective of Bodies numbered so they can it is to create a first-class acoustic guitar. Electric guitars and
playability, but there is much more to it than that. Although the neck be reunited with perfectly
matched necks after finishing.
basses are most definitely not, as some like to say, merely planks with pickups.
is where much of the playing action happens, it also has a
The woods used and the way they are constructed are critical to achieving
substantial influence on the instrument’s tone and sustain.
the more conventional optimum harmony and balance with the pickups used.
Woods and Construction mortise and tenon or
Since one of the most important characteristics of a guitar neck is dovetail joint,Yamaha
rigidity, usually the hardest, densest woods are used: mahogany, employs an innovative,
rosewood, nato, padauk, and sometimes maple. Necks can be carved complex joint Body Shape
from a single piece of hardwood, or laminated in three or five pieces configuration that ensures consistently intimate contact between The issue of how much the body wiring, strings, etc. – so that a given shape might result in different
for added strength and rigidity.Yamaha laminates mahogany with the neck and body.This is important because the transmission of shape of a solid-body electric tonalities when matched with different components in other areas.
rosewood, padauk, or ebony in three piece and five piece necks. vibration between the neck and body plays a major role in shaping guitar affects its tone tends to be Nonetheless, if you change the shape you’ll change the tone, and
response and sustain. controversial, but anyone who has that includes the body routing as well. Changing the shape of the
5 3 The fit of the neck is so important to Yamaha that the neck and body
spent time building, modifying, or recesses that house the pickups, controls, and wiring can affect the
repairing such instruments knows tone, even though such changes may not be visually apparent.
are perfectly matched and numbered before the finish is applied.The the truth: the effect is significant. This is the main reason that the classic SG solid-body form, for
neck and body are then finished separately, and once that process is At the same time, it’s impossible to example, remains unchanged.The SG design is remarkably well
complete the matched pair is brought back together for final assign specific sonic balanced from a sonic perspective, and although countless
assembly.This painstaking approach ensures that every guitar that characteristics to specific shapes variations have been tried, none have delivered the smooth, uniform
Yamaha five piece leaves the factory has a perfectly matched neck and body. simply because every aspect of response of the original design. Even the distinctive cutaway “horns”
(left) and three piece
(right) necks. the instrument interacts – body, are critical to the SG sound. Similarly, BB-series electric bass guitars
Shape neck, headstock, machine heads, all have the same basic body form for the same reason: optimum
Although primarily a playability issue, the shape of a neck also nut, bridge, tailpiece, pickups, tone.
Truss Rod affects its overall mass, which does have an effect on tone.The
The tension produced by a tuned up set of steel strings is profile of the neck can range from a somewhat flattened “D”
considerable, and is enough to warp even the stiffest wood neck.To through a rounded “D” to a distinct “V” shape.The choice is strictly
counteract this force, steel string guitars have a metal “truss rod” personal, but Yamaha has spent many years researching and refining
embedded in the neck with a hex nut or allen key nut on one end that the ideal neck shape for most players. Body Composition 1
Lightweight wood
2 3 4
can be adjusted to precisely compensate for the tension of the strings. Like acoustic guitars, the wood or combinations of
The adjustment nut can usually be accessed either via a removable Fingerboard & Frets woods used in an electric guitar’s body is a fundamental
cover on the headstock, or at the body end of the neck through the The fingerboard and frets are the main interface between the player’s underlying factor in determining the instrument’s tone.
sound hole. Nylon string guitars often don’t have or need a truss rod fretting hand and the instrument, so precision is essential. Ebony and Also like acoustic guitars, there are no hard-and-fast rules.
because the tension of nylon strings is much lower than steel. rosewood are the most commonly used fingerboard woods, While traditional materials such as alder, maple, and 5 6 7 8
Alternative Internal Resonance
providing the ideal blend of durability and resilience for optimum mahogany are used for many Yamaha electric guitars and Lightweight wood
Careful adjustment of the truss rod not only counteracts the string tone. Fret grooves are cut into the fingerboard blanks using precision basses, innovative compositions like the A.I.R
tension, but also allows the neck to be fine tuned for maximum computer controlled cutters to ensure consistently accurate pitch at (Alternative Internal Resonance) body of the RGXA2 and
Light Weight & Rich Sound
playability. Allowing a small amount of neck “relief” (curvature all positions.The material, height, width, and overall shape of the frets RBXA2 can deliver groundbreaking playability and sound
towards the fingerboard) makes it possible to lower the guitar’s themselves also affect playability, tone, and intonation, so frets are as well. It’s how the materials are used that really
“action” (the height of the strings from the fingerboard) more than manufactured and installed with the utmost care. matters, and that is both an art and a science that A. I. R. (Alternative Internal Resonance) Design
is possible if the neck is perfectly straight, for example. requires a combination of technological expertise, Using Yamaha’s original Alternative Internal Resonance technology the RGXA2 and RBX4A2 offer players
Nut tireless trial-and-error testing, and an understanding of excellent lightweight characteristics without sacrificing sound quality.
Neck-body Joint The guitar’s strings are suspended between the bridge on the body what artists really want and need to create great music.
• The body consists of a lightweight core sandwiched between hard woods on top and back.(1)
Yamaha acoustic guitars use “set” necks, which means that the neck and the nut, and it is the distance between the bridge and nut that • Three metal tubes (sound tubes) installed under the bridge plate transmit string vibration to the body, and return
is fitted and glued into a recess in the end of the body.The recess is determines the pitch of the open string.The need for precision is body vibration to the bridge. (2)
actually cut into a specially shaped block that is installed inside the obvious.The nut has grooves in which the strings rest that are • The top board quickly responds to string vibration passing through the bridge. Special sound tubes passing through
the body produce rich resonance in the core material. The backboard resonates, exciting the entire body structure and
body.The way this is done is critical to achieving optimum tone as carefully cut to the appropriate size, shape and depth. A poorly cut creating a full, powerful, and resonant tone with distinctive presence and body that are truly unique. (3)-(8)
well as durability, and Yamaha has an original approach. Rather than nut can cause intonation problems and string buzz.
10 11
7. Body Joinery
Spline Jointed Acoustic Amplification
with Optimum Tone
There are many reasons to use multiple pieces of wood for solid instrument to instrument. In some cases
guitar bodies, including the ability to use the most choice sections of
wood, response balancing and visual symmetry through
special techniques are used to ensure
absolute body integrity.The
3-Piece Body
(BB2000/1000 Series) Electronics
book-matching, the ability to combine different types of wood to BB2000/1000 series basses, for example,
control tone, and economy, among others. No matter what the reason, have three-piece bodies in which the
it is critical that the individual parts be joined with the utmost alder center and side sections are joined When the size of a venue or the need to record makes amplification necessary, the main requirement is
precision and intimacy so that the body can respond as a whole.The using almost full-length hard-maple usually to make the guitar sound as close as possible to the way it does naturally, and this is easier said
basics for achieving this are precise shaping of wood surfaces for a splines, ensuring optimum vibration than done.
perfect fit, appropriate choice and application of adhesives, and the transmission throughout the body for
design and use of tools and jigs that ensure consistent joints from outstanding resonance and sustain. When we hear an acoustic guitar up close and unamplified we’re hearing sound from virtually every
part of the instrument: the top, back, sides, and even the neck and headstock to some extent. The sum
total of all of that sound is the guitar’s true, natural tone.
Neck Construction and Attachment Set Neck One of the benefits of set necks for acoustic guitars is that they can provide a
strong, intimate joint without intruding into the body and degrading acoustic Now consider what happens when the sound of the guitar is to be picked up by an external
The basic requirements for a great electric guitar or bass neck are performance. The situation is similar for some electric guitars in which the integrity
of the body as a unit needs to be maintained for optimum tone. microphone. In order to pick up only the sound of the guitar as efficiently as possible the microphone
the same as those for acoustic guitar necks, so you can refer to the
“Neck” section in the “Elements of Sound and Playability – Acoustic Through In this type of construction the neck extends right through the instrument’s body. has to be moved in quite close, but that at the same time means that the microphone “focuses” on a
Neck The body shape is completed by “wings” joined to the neck extension. The pickups, small area of the instrument with the result that the tone becomes unbalanced. When using external
Guitars” chapter for details.The main difference is in how the neck bridge, and tailpiece are all attached directly to the neck extension so that there is an
is attached to the body. Set neck attachment similar to that used for uninterrupted transmission path from the tailpiece to the headstock. microphones most live sound and recording engineers will, whenever possible, use two microphones on
Yamaha acoustic guitars is used in some Yamaha electric guitars as Bolt-on In addition to convenience – and they most certainly are convenient in terms of different areas of an acoustic guitar in order to achieve a balanced, musical sound.
well, but not all. In some cases a through neck or bolt-on neck is a Neck setup, maintenance, and repair – bolt on necks actually have their own sonic
better choice for an electric instrument. Here’s a quick rundown: signature that is desirable in some instruments. While SG electric guitars feature Built in microphones, especially the “contact” type that are directly attached to a part of the guitar’s
through necks, for example, the top-of-the-line BB series electric basses have
bolt-on necks that, in that particular context, provide ideal attack and response. body, are an even greater challenge because they generally pick up the instrument’s sound only at the
point of attachment. Not only do the microphones (usually called “pickups” when they are directly
attached to the instrument) have to be specially designed for the application, they have to be
A.R.E. and I.R.A. positioned at the ideal location for optimum tonal and dynamic balance. Multiple pickups at different
Yamaha’s original A.R.E. (Acoustic Resonance Enhancement) wood I.R.A. (Initial Response locations are often used to achieve a well balanced, natural sound. The preamplifier used with built in
processing technology is now being used in electric instruments as Acceleration) is another pickups will also often be "voiced" (equalized) to achieve a natural tone, and variable EQ controls may
well as acoustic guitars (refer to the “Research & Material proprietary Yamaha be provided to give the performer some control to adjust for personal preference as well as the widely
Optimization” chapter for details). BB2000 series bass bodies, for process that is applied to
example, are lovingly built from choice alder that has undergone guitars and basses after varying acoustics of performing venues.
A.R.E. processing, delivering tone that is smooth and mature. final assembly to ensure Another issue with built in pickups is that they effectively turn the entire instrument into one big
that all aspects of the
instrument – woods, joints, microphone that can require extra care and attention in live performing situations. Output from the
finishes, and hardware – sound system speakers can be picked up by the guitar body, amplified again and fed back to the system,
are working in harmony to forming a loop that can cause the loud, piercing oscillation known as “feedback.” Careful pickup design
deliver the best tone and and placement can go a long way toward minimizing this problem, as can sound hole covers and other
response possible. means of reducing the instrument’s sensitivity to external sound waves.
An SG-series electric guitar undergoing I.R.A. processing at the factory.
Both of these important technologies mean that a Yamaha guitar or Yamaha Acoustic Resonance Transducer Technology
bass will sound and play great from the first note, without needing
Piezo transducers are ideal for contact pickup use, allowing accurate, The A.R.T. pickup is available in one way and three way pickup
years of “playing in,” but will also continue to improve as time goes on.
A.R.E. processed wood ready to be transformed into electric bass bodies. efficient pickup of vibrations from the surface to which they are systems, but even in the one way System 56 two pickups are
attached. It is this very accuracy that can be a problem when piezo employed for optimum
pickups are attached directly to a guitar’s top, because they reproduce CPX700 and APX700 models balance.
(System56)
Bridge and Tailpiece Machine Heads attack transients and dynamics that are not efficiently transmitted via
the air, resulting in a balance that would only be accurate if you were Output
Since the bridge is the primary point at which string vibration is Not only are machine heads listening with your ear pressed against the guitar’s top.Yamaha has
transferred to the instrument’s body, any changes in material and important for fast, accurate effectively resolved this imbalance in the innovative A.R.T. (Acoustic
design will change the sound. Unlike acoustic guitar bridges, which tuning and tuning stability, but Resonance Transducer), delivering smooth, natural response that Volume
are usually made of hard wood bonded directly to the body with they actually affect tone as well. corresponds closely to the natural
bone or hard plastic saddles, electric guitar and bass bridges are The mass of the machine heads sound of the instrument. New Contact Pickup
most commonly made of metal alloys.The bridge and tailpiece can directly affects the resonance of Copper Cover
be separate, or both functions can be integrated into a single the instrument’s neck, thus The A.R.T. pickup features a multi layer Piezo Crystal
bridge/tailpiece unit. Electric guitar and bass bridges often feature playing a small but noticeable Brass Plate
structure that provides the ideal
Adhesive Rubber
“tunable” saddles that can be precisely positioned to achieve role in determining overall tone. degree of damping without losing Wooden Board
accurate intonation. One aspect of bridge/tailpiece design that has a The details really do count. tonal subtleties that are essential to Adhesive Rubber Main Pickup
surprisingly large effect on both tone and playability is the angle at the guitar’s sound. Since it is possible To Pre-Amp
which the strings meet the saddles from the tailpiece side. Some to attach this advanced pickup directly
Yamaha instruments even provide a choice of stringing options, like to the underside of the guitar’s top, In the one-way System 56, the
the BB2000/1000/400 series basses that provide both “Diagonal signals from two A.R.T. pickups
more of the instrument’s inherent located under the ends of the
thru Body Stringing,” and stringing directly through the tail end of resonance and tone can be included in saddle are combined to produce
the bridge, whichever the player prefers. Back Side of Top Board
the amplified sound. well balanced output.
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