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JanaGarcia
ESPORT i
SOCIAL MEDIA
una relació d’amoruna relació d’amor
FORUM OLÍMPIC 2015
ESPORT I NOVES TECNOLOGIES
JanaGarcia
JanaGarcia
Comencem pel principi…
sultoria@sportsocialM
Augment de la pràctica esportiva
en les darreres dècades
Maduresa del
sector
Visibilitat de
l’esport
Sector dinàmic...
Reinvenció constant
Activitat física i esport
@janaGC@itikconsul
sector Reinvenció constant
Esport com a fi i
com a mitjà
Extrapolació dels valors de
l’esport
Vivència de l’esport com a salut, diversió,
competició o simplement com espectador
JanaGarcia
JanaGarcia
Comencem pel principi…
sultoria@sportsocialM
Canvi de paradigma en la comunicació
TIC -Tecnologies
de la informació
TAC - T. de l'aprenentatge i
coneixement
Sociabilització
augmentada
Smartphones:
accessibilitat
Social Media
Comunicació social
@janaGC@itikconsul
Hiperconnexió
TAP - Tecnologies de
l’empoderament i la participació
augmentada accessibilitat
Glocalització
JanaGarcia
JanaGarci
Iquepassasielsunim?
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Iquepassasielsunim?
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Iquepassasielsunim?
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
Jana Garcia
Unarelacióamb
moltpotencial…..
Jana Garcia
JanaGarci
Appsperaferesport
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Xarxessocials
peraferesport
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Wearables&millorade
hardware
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Empleabilitatdigital
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Appspelssportfans
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Novesformesdeferesport
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Novesiniciativesesportives
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Novesformesdefidelitzar
elclient
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
Senseoblidarlesxarxessocials
genèriques
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
Jana Garcia
Itotaixò
enen
menys
de8anys
Jana Garcia
JanaGarcia
I quins
beneficis
ens aportaens aporta
aquesta
relació?
JanaGarcia
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
Altaveudel’esportcom
aestildevida
JanaGarci
JanaGarcia
sultoria@sportsocialM@janaGC@itikconsul
Accés a la pràctica esportiva
per part de nous públics
JanaGarcia
JanaGarcia
sultoria@sportsocialM@janaGC@itikconsul
Noves tendències en
esports i pràctiques
esportives
JanaGarcia
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
Augmentdelconsumde
l’esport
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
Innovacióireinvenció
delsector
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
Einapera
l’aprenentatgedigital
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
Majorfacilitatperarribaral
públicpotencial
JanaGarci
JanaGarcia
Però com totes
les relacions elsles relacions els
excessos poden
fer mal...
JanaGarcia
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarci
sultoria @sportsocialM@janaGC @itikconsul
JanaGarci
JanaGarcia
Moltes gràcies.
Ens veiem a les xarxes!
@itikconsultoria @sportsocialM
JanaGarcia

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