Survival Kit in a Comparison Shopping Engine with 6+1 Dos & Dont's for e-shop owners. Christos Chionis from our customer support team, shares 7 valuable tips for anyone who is interested to invest into the creation of an e-shop or improve his presence in e-business.
Skroutz - Why do customers abandon your e-shop? by V. Giannakouris @ E-busine...Skroutz S.A.
Why do customers abandon my e-shop? An important question that troubles many e-shop owners and E-commerce executives which must be answered in order for businessmen to improve sales and grow their customer base.
Vasilis Giannakouris from the Quality Assurance team at Skroutz S.A.(www,skroutz.gr) presents the most common 5+1 reasons why customers abandon your website and also shares insights on what you can do to change that.
On the occasion of the 25th Athens Agile/Scrum community meetup, Giorgos Tsiftsis, Senior Software Engineer at Skroutz presents practical experience and lessons learned gained through the application of agile methods in the development of www.skroutz.gr, the most popular price comparison search engine in Greece.
Karate - How we build things in Skroutz (Agile Summit '15)Skroutz S.A.
How we build things on Skroutz.gr by applying agile/scrum practices to everyday development? George Chatzigeorgiou, CEO & Co-Founder of Skroutz.gr and head engineer introduces "Karate" process.
Rails Engines - A presentation for the 22nd Athens Ruby MeetupSkroutz S.A.
A brief introduction to Rails Engines and to the joys and shortcomings of building modular web apps the Rails way.
Originally presented by Dimitris Zorbas at the 22nd Athens Ruby Meetup, hosted by Skroutz.
Let's talk about elixir - 26th Athens Ruby MeetupSkroutz S.A.
Introductory talk about Elixir, showcasing the core features and aims of the language.
Originally presented by Dimitris Zorbas at the 26th Athens Ruby Meetup, hosted by Skroutz.
Skroutz V. Dimos on "Designing Design @ Digitized 2016 ConferenceSkroutz S.A.
Vasilis Dimos ,Co-Founder & Head UX/Design at Skroutz S.A. talks about the basic principles about "Designing Design Systems" in an engineering company such as www.skroutz.gr. Style guides, patterns and design systems are essential for any designer to achieve visual, functional and logical consistency.
Skroutz redesign - How to approach card-based design & SASS content - specifi...Skroutz S.A.
On the occasion of the 2016 DEVIT conference (http://devitconf.org/) in Thessaloniki, George Katsiampas, front-end developer at Skroutz.gr, hosted a workshop about the process of the redesign of our website.
Specifically, he demonstrated the challenges and needs the front-end team tried to solve through the application of Card design, the solutions suggested and finally how they managed to implement these solutions in HTML & CSS, keeping our codebase clean and maintainable.
This workshop was about front-end developers and designers who are familiar with basic design & Web UX terms, responsive design, and those able to understand SASS usage.
Skroutz - Why do customers abandon your e-shop? by V. Giannakouris @ E-busine...Skroutz S.A.
Why do customers abandon my e-shop? An important question that troubles many e-shop owners and E-commerce executives which must be answered in order for businessmen to improve sales and grow their customer base.
Vasilis Giannakouris from the Quality Assurance team at Skroutz S.A.(www,skroutz.gr) presents the most common 5+1 reasons why customers abandon your website and also shares insights on what you can do to change that.
On the occasion of the 25th Athens Agile/Scrum community meetup, Giorgos Tsiftsis, Senior Software Engineer at Skroutz presents practical experience and lessons learned gained through the application of agile methods in the development of www.skroutz.gr, the most popular price comparison search engine in Greece.
Karate - How we build things in Skroutz (Agile Summit '15)Skroutz S.A.
How we build things on Skroutz.gr by applying agile/scrum practices to everyday development? George Chatzigeorgiou, CEO & Co-Founder of Skroutz.gr and head engineer introduces "Karate" process.
Rails Engines - A presentation for the 22nd Athens Ruby MeetupSkroutz S.A.
A brief introduction to Rails Engines and to the joys and shortcomings of building modular web apps the Rails way.
Originally presented by Dimitris Zorbas at the 22nd Athens Ruby Meetup, hosted by Skroutz.
Let's talk about elixir - 26th Athens Ruby MeetupSkroutz S.A.
Introductory talk about Elixir, showcasing the core features and aims of the language.
Originally presented by Dimitris Zorbas at the 26th Athens Ruby Meetup, hosted by Skroutz.
Skroutz V. Dimos on "Designing Design @ Digitized 2016 ConferenceSkroutz S.A.
Vasilis Dimos ,Co-Founder & Head UX/Design at Skroutz S.A. talks about the basic principles about "Designing Design Systems" in an engineering company such as www.skroutz.gr. Style guides, patterns and design systems are essential for any designer to achieve visual, functional and logical consistency.
Skroutz redesign - How to approach card-based design & SASS content - specifi...Skroutz S.A.
On the occasion of the 2016 DEVIT conference (http://devitconf.org/) in Thessaloniki, George Katsiampas, front-end developer at Skroutz.gr, hosted a workshop about the process of the redesign of our website.
Specifically, he demonstrated the challenges and needs the front-end team tried to solve through the application of Card design, the solutions suggested and finally how they managed to implement these solutions in HTML & CSS, keeping our codebase clean and maintainable.
This workshop was about front-end developers and designers who are familiar with basic design & Web UX terms, responsive design, and those able to understand SASS usage.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
9. #1. Make your e-shop “visible”
9
“Είχα δει κάποια προϊόντα και θέλω να κάνω παραγγελία. Αλλά
δε θυμάμαι το όνομα του καταστήματος. Μπορείτε να βοηθήσετέ;
Ήταν κάτι σαν www.kostaspapadopouloskinita.gr”
“Πώς λέγεται εκείνο το κατάστημα που πουλάει είδη σπιτιού και
είχε ένα deco στον τίτλο;”
What do visitors
say:
10. 10
• Simple, easy to remember domain name
• Short & descriptive URLs
• Search Engine Marketing techniques
• Presence in Comparison Shopping Engines
#1. Make your e-shop “visible”
#1
Make your site more
visible to everyone
(Google included)
11. #2. Offer a unique 1st time experience
11
“Βρήκα το προϊόν xx σε κάποιο ηλεκτρονικό κατάστημα, αλλά
πριν προχωρήσω θα ήθελα να ρωτήσω αν πρόκειται για
αξιόπιστη εταιρεία…”
“Εγγύηση έχουν τα προϊόντα; Δεν γράφει κάτι στο site τους.”
“Θέλω να αγοράσω ένα μπουφάν. Αν δεν μου κάνει τι γίνεται;
Μπορώ να το επιστρέψω; ”
What do visitors
say:
12. 12
• Interesting welcome page
• Detailed privacy policy & Terms of use
• Accept & show customers’ reviews
• Track pages where people bounce
#2. Offer a unique 1st time
experience
#2
Take care of your
“first impression”
13. #3. Help visitors find what they search for
13
“Ψάχνω να βρω ένα καλώδιο για την τηλεόρασή μου και με
αναζήτηση HDMI δεν μου βγάζει τίποτα!”
“Δεν μπορώ να καταλάβω σε ποια κατηγορία θα βρω τα
θήκη για το κινητό μου τηλέφωνο. Θα έπρεπε να’ ναι μαζί με
τα κινητά τηλέφωνα…”
“Βουίζει διαρκώς το τηλέφωνό σας! Δεν βρίσκω άλλο τρόπο
να μιλήσω μαζί σας! ”
What do visitors
say:
14. 14
• Website easy to navigate
• Reasonable product categories
• Your search button works properly
• Study what people are searching for
• Up sell & cross sell techniques
• Deliver state-of-the-art Customer Service!
#3. Help visitors find what they
search for
#3
Help visitors find
what they want
15. #4. Focus on your products
15
“Δεν βρισκω πουθενά πόσα Watt πρέπει να επιλέξω ανάλογα με
τα τετραγωνικά του δωματίου!”
“Δεν έχει καμιά περιγραφή ή τα χαρακτηριστικά του
προϊόντος που με ενδιέφερε...”
“Λέτε ότι υπάρχει και σε άλλα χρώματα, αλλά πώς θα τα δω;
Μπορείτε να μου στείλετε μια φωτογραφία;”
What do visitors
say:
16. 16
• Original content & informative product
descriptions
• “Tell a story” for every product
• Answer frequently asked questions
• Be accurate about price & stock levels
#4. Focus on your products
17. 17
• Use beautiful, high quality photography
• Provide alternative angles of the product
• Give multiple color options (if available)
• Provide videos (if possible)
• Utilize a blog for product presentations
#4. Focus on your products
#4
Present products the
way they deserve it!
18. #5. Don’t let visitors abandon you
18
“Το έβαλα στο καλάθι αλλά δεν μπορώ να δω που πληρώνω…”
“Γιατί να βάλω τόσα στοιχεία (ακόμα και επάγγελμα) για να
πάρω μια κάμερα; Σιγά μη δώσω ΑΦΜ, εφορία είναι;”
“Δεν δίνεται η δυνατότητα αγοράς με πιστωτική κάρτα χωρίς
παρουσία στο κατάστημα!!! Είναι δυνατόν;;;”
What do visitors
say:
19. 19
• Show all charges up front
• Offer appealing shipment methods and costs
• Provide various payment methods
- Payments via credit Card is not optional, it’s a must!
- Have at least one online card payment method
- Provide installments if possible
#5. Don’t let visitors abandon you
Orders* with credit card
20% (€200 - €400 cart)
30% (€400+ cart)
*Post capital control data
20. 20
• Less clicks to the destination = Checkout
• Provide a quick, easy & “clean” checkout page
• Look for exit pages
• Introduce online chat to help with the procedure
#5. Don’t let visitors abandon you
#5
Reduce customer
abandonment!
21. #6. Convert visitors to loyal customers
21
“Έχω παραγγείλει τόσες φορές από εσάς και ποτέ δεν έχω πάρει
κάποια έκπτωση!”
“Αφού κάνω συνέχεια παραγγελία 30 ευρώ, χαμηλώστε λίγο το
όριο για δωρεάν μεταφορικά. Είναι πολλά τα 50 για κάθε φορά.”
“Υπάρχει τρόπος να με ενημερώνετε για προϊόντα που θέλω από
εσάς, αλλά δεν τα έχετε διαθέσιμα;”
What do visitors
say:
22. 22
• The first purchase should be absolutely right!
• Send promotions & incentives via e-mail
• Design & communicate a loyalty reward scheme
• Ask your customers for feedback after the purchase
#6. Convert visitors to loyal
customers
#6
Encourage repeat
purchases
23. 23
#6+1. Mobile usability
8%
59%
23%
11%
17%
Continue using a smartphone
Continue with another device
Find another site that works better
on a smartphone
Call or visit store
Try again later
What do people do after
encountering issues accessing
websites via smartphone ?
Source: The Consumer Barometer Survey 2014 / 2015
25. 25
• Resize to fit: use Responsive design for your site
• Design a mobile friendly checkout
• Create a mobile native app
• Avoid technologies which do not work well on mobile
(e.g. Flash elements)
#6+1. Mobile usability
#6+1
Go mobile!