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Delivering 
World-Class Medical 
Consultations
Rod Solar
Rod Solar 
• 20 years experience in business to consumer sales
Rod Solar 
• 20 years experience in business to consumer sales 
• Education in Psychology, Instruction and Coaching
Rod Solar 
• 20 years experience in business to consumer sales 
• Education in Psychology, Instruction and Coaching 
• Over 10 years experience in health care sales
Rod Solar 
• 20 years experience in business to consumer sales 
• Education in Psychology, Instruction and Coaching 
• Over 10 years experience in health care sales 
• Sales consultant, trainer and coach in cosmetic 
dentistry, plastic surgery, and laser eye surgery
• Results since 1997
• Results since 1997 
• Healthcare specialists, focussed on private ophthalmology
• Results since 1997 
• Healthcare specialists, focussed on private ophthalmology 
• UK base
• Results since 1997 
• Healthcare specialists, focussed on private ophthalmology 
• UK base 
• International experience (Canada, US, Europe, UAE)
• Results since 1997 
• Healthcare specialists, focussed on private ophthalmology 
• UK base 
• International experience (Canada, US, Europe, UAE) 
• Our clients see real business results within 3 months
The LiveseySolar Patient Acquisition Model 
Word Of Mouth 
Organic 
Paid 
Your Website 
& Content 
Development 
The 
Phone 
The 
Consultation 
The 
Surgery 
The 
After Care 
Website 
Design 
Telephone 
Sales 
Training 
Consultation 
Skills Training 
Customer 
Service 
Training 
ADAPT 
EXPERIMENT 
ANALYZE 
REPORT 
Search 
Engine 
Marketing 
Offline Referral 
Stimulation 
Social Media 
Happy 
Patient 
(that refers more patients) 
www.liveseysolar.com 
+44 (0)207 407 4452 
People Searching 
For Your Service 
People That 
Know You
Your Website 
& Content 
Development 
The 
Phone 
The 
Consultation 
The 
Surgery 
The 
After Care 
Website 
Design 
Telephone 
Sales 
Training 
Consultation 
Skills Training 
Customer 
Service 
Training 
ADAPT 
EXPERIMENT 
ANALYZE 
REPORT 
Offline Referral 
Stimulation 
Social Media 
Happy 
Patient
The LiveseySolar Patient Acquisition Model 
Word Of Mouth 
Organic 
Paid 
Your Website 
& Content 
Development 
The 
Phone 
The 
Consultation 
The 
Surgery 
The 
After Care 
Website 
Design 
Telephone 
Sales 
Training 
Consultation 
Skills Training 
Customer 
Service 
Training 
ADAPT 
EXPERIMENT 
ANALYZE 
REPORT 
Search 
Engine 
Marketing 
Offline Referral 
Stimulation 
Social Media 
Happy 
Patient 
(that refers more patients) 
www.liveseysolar.com 
+44 (0)207 407 4452 
People Searching 
For Your Service 
People That 
Know You
Case Studies 
Average ROI = 
21:1
The LiveseySolar Consultation 
Process
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1. 
The LiveseySolar Consultation 
Greetings 
Process
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1. 
The LiveseySolar Consultation 
Greetings 
Process
The LiveseySolar Consultation 
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2. Opening 
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1. 
Greetings 
Process
The LiveseySolar Consultation 
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2. Opening 
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1. 
Greetings 
Process
The LiveseySolar Consultation 
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3. Closing 
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2. Opening 
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1. 
Greetings 
Process
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3. Closing 
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2. Opening 
! 
1. Greetings 
Greeting
! 
3. Closing 
! 
2. Opening 
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1. Greetings 
Warm Up
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Intent Statements
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Discovery
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Information confirmation
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Examination
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Recommendations
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Reverse Handover
! 
3. Closing 
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2. Opening 
! 
1. Greetings 
Options
! 
3. Closing 
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Money 
2. Opening 
! 
1. Greetings
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings
Defence 
Surgeons, 
Optometrists
Defence Midfield 
Surgeons, 
Optometrists 
Ophthalmic 
Technicians
Defence Midfield Forwards 
Surgeons, 
Optometrists 
Ophthalmic 
Technicians 
Patient 
Liaisons
Defence Midfield 
Surgeons, 
Optometrists 
Ophthalmic 
Technicians 
Patient 
Liaisons
Defence 
Surgeons, 
Optometrists 
Ophthalmic 
Technicians 
Patient 
Liaisons
Surgeons, 
Optometrists 
Ophthalmic 
Technicians 
Patient 
Liaisons
Act Icon Scene Defence Midfield Forward 
s 
1. Greeting Greeting X X X 
Warm up X X X 
2. Opening Intent statement X X X 
Discovery X 
Information confirmation 
(IC) 
X X 
Examination X X 
3. Closing Recommendations X X 
Reverse Hand-over (RH) X X X 
Options X 
Handling Objections X X X 
Money X 
Encore Ask for referrals X
Scene Defence Midfield Forwards Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Greeting X 
Warm up X 
Intent statement X 
Examination (Testing) X 0:30 
Handover X X 
Greeting X 
Warm up X 
Intent statement X 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Hand-overs (Reverse IC) X X 
Options X 
Handling Objections X 
Money X 0:90 
Clinic 
4+
Scene Defence Midfield Forwards Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Greeting X 
Warm up X 
Intent statement X 
Examination (Testing) X 0:30 
Handover X X 
Greeting X 
Warm up X 
Intent statement X 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Hand-overs (Reverse IC) X X 
Options X 
Handling Objections X 
Money X 0:90 
Clinic 
4+
Scene Defence Midfield/Forward Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Greeting X 
Warm up X 
Intent statement X 
Examination (Testing) X 0:30 
Handover X X 
Greeting X 
Warm up X 
Intent statement X 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Hand-overs (Reverse IC) X X 
Options X 
Handling Objections (Administrative) X 
Money X 0:90 
Clinic 
3
Scene Defence Midfield/Forward Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Greeting X 
Warm up X 
Intent statement X 
Examination (Testing) X 0:30 
Handover X X 
Greeting X 
Warm up X 
Intent statement X 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Hand-overs (Reverse IC) X X 
Options X 
Handling Objections (Administrative) X 
Money X 0:90 
Clinic 
3
Scene One-Person-Team Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Examination (Testing) X 0:30 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Options X 
Handling Objections 
(Administrative) 
X 
Money X 0:90 
Clinic 
1-2
Scene One-Person-Team Ideal Time 
Greeting X 0:00 
Warm up X 
Intent statement X 
Discovery X 
Information confirmation (IC) X 0:15 
Examination (Testing) X 0:30 
Examination (Ophthalmic) X 
Recommendations X 
Handling Objections (Clinical) X 0:70 
Options X 
Handling Objections 
(Administrative) 
X 
Money X 0:90 
Clinic 
1-2
10 
minute 
break
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Greeting
What do prospects feel?
What do prospects feel? 
• Anxiety
What do prospects feel? 
• Anxiety 
• Concern
What do prospects feel? 
• Anxiety 
• Concern 
• Guilt
What do prospects feel? 
• Anxiety 
• Concern 
• Guilt 
• Hostility
What do prospects feel? 
• Anxiety 
• Concern 
• Guilt 
• Hostility 
• Fear
What do prospects feel? 
• Anxiety 
• Concern 
• Guilt 
• Hostility 
• Fear 
• Excitement
What do prospects feel? 
• Anxiety 
• Concern 
• Guilt 
• Hostility 
• Fear 
• Excitement 
• Anticipation
4 important tasks in the 
greeting
4 important tasks in the 
greeting 
• DEMO!
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands 
• Make eye contact
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands 
• Make eye contact 
•Walk with your guest
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands 
• Make eye contact 
•Walk with your guest 
• Proper seating
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands 
• Make eye contact 
•Walk with your guest 
• Proper seating 
Doctor
4 important tasks in the 
greeting 
• DEMO! 
• Shake hands 
• Make eye contact 
•Walk with your guest 
• Proper seating 
Patient 
Doctor
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Warm Up
4 important tasks in 
the warm-up
4 important tasks in 
the warm-up 
• DEMO!
4 important tasks in 
the warm-up 
• DEMO! 
• Let the prospect talk about themselves (not about 
eyes!)
4 important tasks in 
the warm-up 
• DEMO! 
• Let the prospect talk about themselves (not about 
eyes!) 
• Find something to like about them
4 important tasks in 
the warm-up 
• DEMO! 
• Let the prospect talk about themselves (not about 
eyes!) 
• Find something to like about them 
• Find a commonality that is important to them
4 important tasks in 
the warm-up 
• DEMO! 
• Let the prospect talk about themselves (not about 
eyes!) 
• Find something to like about them 
• Find a commonality that is important to them 
• Talk about FORL, family, occupation, recreation, 
location, etc…
The bridge between warm-up 
and intent
The bridge between warm-up 
and intent 
• Keep a bridging question in mind...
The bridge between warm-up 
and intent 
• Keep a bridging question in mind... 
• “shall we get started?”
The bridge between warm-up 
and intent 
• Keep a bridging question in mind... 
• “shall we get started?” 
• “we’ve got a lot to cover so let’s get started.”
The bridge between warm-up 
and intent 
• Keep a bridging question in mind... 
• “shall we get started?” 
• “we’ve got a lot to cover so let’s get started.” 
• “well, thank you very much for coming - do you 
have any idea what we’re going to do today?”
The bridge between warm-up 
and intent 
• Keep a bridging question in mind... 
• “shall we get started?” 
• “we’ve got a lot to cover so let’s get started.” 
• “well, thank you very much for coming - do you 
have any idea what we’re going to do today?” 
• “so tell me, what were your expectations of our 
time together today?”
Exercise! 
Hello 
I’m Fiona!
Reminder: Book a Discovery Call 
Hello 
I’m Laura!
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Intent Statements
The goal of the intent 
statement
The goal of the intent 
statement 
• is to reduce the prospect’s fears and tensions so 
that they will open up in the discovery and supply 
us with the information to make a commitment
6 distinctions of intent 
statements
6 distinctions of intent 
statements 
• Agenda
6 distinctions of intent 
statements 
• Agenda 
• Empathy statement
6 distinctions of intent 
statements 
• Agenda 
• Empathy statement 
• Set up discovery
6 distinctions of intent 
statements 
• Agenda 
• Empathy statement 
• Set up discovery 
• Takeaway
6 distinctions of intent 
statements 
• Agenda 
• Empathy statement 
• Set up discovery 
• Takeaway 
• Set expectations
6 distinctions of intent 
statements 
• Agenda 
• Empathy statement 
• Set up discovery 
• Takeaway 
• Set expectations 
• End with a soft trial close
Agenda
Agenda 
• “Well, first we’re going to have a little chat, I’m going 
to ask you questions about you, your motivations, 
and any concerns you might have. Then, I’ll 
introduce you to the practitioner who will conduct 
your examination. After that, we’ll get together again 
for another little chat...”
Empathy statement
Empathy statement 
• Now, it’s completely normal to have lots of 
questions and to even feel a little bit apprehensive 
about the process. If you have a question, feel free 
to ask anyone one of us at any time, that’s what 
we’re here for.”
Set up discovery
Set up discovery 
• “Well, first we’re going to have a little chat, I’m going 
to ask you questions about you, your motivations, 
and any concerns you might have. Then, I’ll 
introduce you to the practitioner who will conduct 
your examination. After that, we’ll get together again 
for another little chat...”
Take away...
Take away... 
• “Now, you may not even be suitable for this 
procedure, but after the examination we’ll be 
certain, and if you are suitable we’ll recommend the 
best treatment for you.”
...and give it back
...and give it back 
• “Now, you may not even be suitable for this 
procedure, but after the examination we’ll be 
certain, and if you are suitable we’ll recommend the 
best treatment for you.”
Set expectations...
Set expectations... 
• “At the end, if we do recommend a procedure, we 
can discuss finances and scheduling, if you want to 
be a patient, is that all right?”
...end with a soft trial close
...end with a soft trial close 
• “At the end, if we do recommend a procedure, we 
can discuss finances and scheduling, if you want to 
be a patient, is that all right?”
Learn your intent statement
Learn your intent statement 
• Listen to examples
Learn your intent statement 
• Listen to examples 
• Detect the distinctions
Learn your intent statement 
• Listen to examples 
• Detect the distinctions 
• Write your own
Learn your intent statement 
• Listen to examples 
• Detect the distinctions 
• Write your own 
• Role-play
Learn your intent statement 
• Listen to examples 
• Detect the distinctions 
• Write your own 
• Role-play 
• Practice
Learn your intent statement 
• Listen to examples 
• Detect the distinctions 
• Write your own 
• Role-play 
• Practice 
• DEMO!
Exercise! 
Hello 
I’m Fiona!
Reminder: Book a Discovery Call 
Hello 
I’m Laura!
30 
minute 
break
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Discovery
Understanding Motivation
Opening Concepts
Opening Concepts 
• The do-something line
Opening Concepts 
• The do-something line 
• Daily hassles
Opening Concepts 
• The do-something line 
• Daily hassles 
• The Past Motivating Incident
Opening Concepts 
• The do-something line 
• Daily hassles 
• The Past Motivating Incident 
• The Deadline
Opening Concepts 
• The do-something line 
• Daily hassles 
• The Past Motivating Incident 
• The Deadline 
• The Future Motivating Event
Opening
Opening 
• Why do we ask questions???
Opening 
• Why do we ask questions??? 
• 10 questions
Opening 
• Why do we ask questions??? 
• 10 questions 
• The Motivation Tree
Opening 
• Why do we ask questions??? 
• 10 questions 
• The Motivation Tree 
• DEMO!
Where did these question 
clusters come from?
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by 
• Adding questions and removing questions
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by 
• Adding questions and removing questions 
• Refining the order of questions to enhance 
natural flow - primacy and recency
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by 
• Adding questions and removing questions 
• Refining the order of questions to enhance 
natural flow - primacy and recency 
• Considering every word and emphasis
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by 
• Adding questions and removing questions 
• Refining the order of questions to enhance 
natural flow - primacy and recency 
• Considering every word and emphasis 
• Aiming to make them easier to ask and answer
Where did these question 
clusters come from? 
•We have been continuously developing these 
questions since 2003 by 
• Adding questions and removing questions 
• Refining the order of questions to enhance 
natural flow - primacy and recency 
• Considering every word and emphasis 
• Aiming to make them easier to ask and answer 
• Verifying our improvements with experience, 
results and mystery calls
People buy with 
EMOTION
and justify with 
LOGIC
The LiveseySolar Patient Acquisition Model 
Offline Referral 
Stimulation 
Word Of Mouth 
Phone Call 
Qualifying 
Criteria 
Concerns 
Happy 
Patient 
1 
3 
5 
(that refers more patients) 
www.liveseysolar.com 
+44 (0)207 407 4452 
People Searching 
For Your Service 
People That 
Know You 
Problem 
Solution 
Priorities 
Decision 
Maker 
Deadline 
Timing 
6 
7 
8 
9 
10 
FUTURE 
FME Gain 4 
PAST 
2 Pain PMI DBM 
Conversion
The LiveseySolar Patient Acquisition Model 
Word Of Mouth 
People Searching 
For Your Service 
People That 
Know You 
Phone Call 
Problem 
Solution 
1 
3 
FUTURE 
FME Gain 4 
PAST 
2 Pain PMI DBM
Offline Referral 
Stimulation 
People Searching 
For Your Service 
People That 
Know You 
Phone Call 
Problem 
Solution 
Qualifying 
Priorities 
1 
3 
5 
6 
7 
FUTURE 
FME Gain 4 
PAST 
2 Pain PMI DBM 
Criteria
Offline Referral 
Stimulation 
Qualifying 
Criteria 
Concerns 
Happy 
Patient 
5 
(that refers more patients) 
www.liveseysolar.com 
+44 (0)207 407 4452 
Priorities 
Decision 
Maker 
Deadline 
Timing 
6 
7 
8 
9 
10 
Conversion
The LiveseySolar Patient Acquisition Model 
Offline Referral 
Stimulation 
Word Of Mouth 
Phone Call 
Qualifying 
Criteria 
Concerns 
Happy 
Patient 
1 
3 
5 
(that refers more patients) 
www.liveseysolar.com 
+44 (0)207 407 4452 
People Searching 
For Your Service 
People That 
Know You 
Problem 
Solution 
Priorities 
Decision 
Maker 
Deadline 
Timing 
6 
7 
8 
9 
10 
FUTURE 
FME Gain 4 
PAST 
2 Pain PMI DBM 
Conversion
Dominant Buying Motives
Dominant Buying Motives 
• Dominant Buying Motives are the EMOTIONS that 
you REVEAL by getting the Prospect to share their 
PAST MOTIVATING INCIDENT AND FUTURE 
MOTIVATING EVENT with you
Dominant Buying Motives 
• Dominant Buying Motives are the EMOTIONS that 
you REVEAL by getting the Prospect to share their 
PAST MOTIVATING INCIDENT AND FUTURE 
MOTIVATING EVENT with you 
• DBM = PMI + FME
Dominant Buying Motives 
• Dominant Buying Motives are the EMOTIONS that 
you REVEAL by getting the Prospect to share their 
PAST MOTIVATING INCIDENT AND FUTURE 
MOTIVATING EVENT with you 
• DBM = PMI + FME 
• Their PMI will likely reveal their PAIN
Dominant Buying Motives 
• Dominant Buying Motives are the EMOTIONS that 
you REVEAL by getting the Prospect to share their 
PAST MOTIVATING INCIDENT AND FUTURE 
MOTIVATING EVENT with you 
• DBM = PMI + FME 
• Their PMI will likely reveal their PAIN 
• Their FME will likely reveal their GAIN
Priorities and Criteria
Priorities and Criteria 
• The Priorities are the Prospect’s MUST HAVES in 
order to proceed with an appointment
Priorities and Criteria 
• The Priorities are the Prospect’s MUST HAVES in 
order to proceed with an appointment 
• The Criteria are the Prospect’s NICE TO HAVES in 
order to proceed with an appointment
Priorities and Criteria 
• The Priorities are the Prospect’s MUST HAVES in 
order to proceed with an appointment 
• The Criteria are the Prospect’s NICE TO HAVES in 
order to proceed with an appointment 
• DBM/P+C
Exercise! 
Hello 
I’m Fiona!
Reminder: Book a Discovery Call 
Hello 
I’m Laura!
10 
minute 
break
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Information confirmation
Commitment 
Greeting 
“Yes” 
“Yes” 
What we typically expect…
Commitment 
Greeting 
“Yes” to Reverse Handover 
“Yes” to Handover 
“Yes” to confirmation 
“Yes” to the Intent statement 
“Yes” 
The Staircase of Agreement
Commitment 
Greeting 
“Yes” to Reverse Handover 
“Yes” to Handover 
“Yes” to confirmation 
“Yes” to the Intent statement 
“Yes” 
The Staircase of Agreement
Commitment 
Greeting 
“Yes” to Reverse Handover 
“Yes” to Handover 
“Yes” to confirmation 
“Yes” to the Intent statement 
“Yes” 
The Staircase of Agreement
Commitment 
Greeting 
“Yes” to Reverse Handover 
“Yes” to Handover 
“Yes” to confirmation 
“Yes” to the Intent statement 
“Yes” 
The Staircase of Agreement
Commitment 
Greeting 
“Yes” to Reverse Handover 
“Yes” to Handover 
“Yes” to confirmation 
“Yes” to the Intent statement 
“Yes” 
The Staircase of Agreement
Handover 
Forward to Defence 
Handovers 
Examination Reverse Handover 
Defence to Forward 
Problem Recommendation Solution 
DBM (PMI or FME) Handling Objections DBM (PMI or FME) 
Concerns Concerns Addressed 
Timing Timing 
Trial Close Trial Close
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Examination
Diagnostic Tests
Diagnostic Tests 
• What is it called?
Diagnostic Tests 
• What is it called? 
• What does it do?
Diagnostic Tests 
• What is it called? 
• What does it do? 
• How does it benefit?
Diagnostic Tests 
• What is it called? 
• What does it do? 
• How does it benefit? 
• How does it feel?
Diagnostic Tests 
• What is it called? 
• What does it do? 
• How does it benefit? 
• How does it feel? 
• Is it unique or special?
6 components of credibility 
statements
6 components of credibility 
statements 
• Create a reason to share your story
6 components of credibility 
statements 
• Create a reason to share your story 
• Explain how you found out about the practice (or 
why you started it)
6 components of credibility 
statements 
• Create a reason to share your story 
• Explain how you found out about the practice (or 
why you started it) 
• Share your background
6 components of credibility 
statements 
• Create a reason to share your story 
• Explain how you found out about the practice (or 
why you started it) 
• Share your background 
• Share the unique points of difference
6 components of credibility 
statements 
• Create a reason to share your story 
• Explain how you found out about the practice (or 
why you started it) 
• Share your background 
• Share the unique points of difference 
• Share what you’re getting out of the job
6 components of credibility 
statements 
• Create a reason to share your story 
• Explain how you found out about the practice (or 
why you started it) 
• Share your background 
• Share the unique points of difference 
• Share what you’re getting out of the job 
• Ask for questions about yourself
Exercise! 
Hello 
I’m Fiona!
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Recommendations
Principles of making 
recommendations
Principles of making 
recommendations 
• Make it an event, not just a message
Principles of making 
recommendations 
• Make it an event, not just a message 
• You’re suitable, it’s really exciting!
Principles of making 
recommendations 
• Make it an event, not just a message 
• You’re suitable, it’s really exciting! 
• Be clear on what procedure you are recommending
Principles of making 
recommendations 
• Make it an event, not just a message 
• You’re suitable, it’s really exciting! 
• Be clear on what procedure you are recommending 
• Only discuss alternatives and risks after making a 
specific recommendation
Principles of making 
recommendations 
• Make it an event, not just a message 
• You’re suitable, it’s really exciting! 
• Be clear on what procedure you are recommending 
• Only discuss alternatives and risks after making a 
specific recommendation 
• Create realistic expectations
Principles of making 
recommendations 
• Make it an event, not just a message 
• You’re suitable, it’s really exciting! 
• Be clear on what procedure you are recommending 
• Only discuss alternatives and risks after making a 
specific recommendation 
• Create realistic expectations 
• Get agreement
Principles of discussing risks and 
side effects
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we 
• Know who is more at risk (experience)
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we 
• Know who is more at risk (experience) 
• Know how to avoid risks (tests, techniques, 
technology)
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we 
• Know who is more at risk (experience) 
• Know how to avoid risks (tests, techniques, 
technology) 
• Are looking for them in aftercare appointments
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we 
• Know who is more at risk (experience) 
• Know how to avoid risks (tests, techniques, 
technology) 
• Are looking for them in aftercare appointments 
• Know that risks are often minor and temporary
Principles of discussing risks and 
side effects 
• Limit to relevant risks.. we 
• Know who is more at risk (experience) 
• Know how to avoid risks (tests, techniques, 
technology) 
• Are looking for them in aftercare appointments 
• Know that risks are often minor and temporary 
• Know that if they aren’t, we can fix them
The worst case scenario
The worst case scenario 
• What’s the worst that can happen?
The worst case scenario 
• What’s the worst that can happen? 
• Speak in percentages, but don’t expect them to allay 
fears
The worst case scenario 
• What’s the worst that can happen? 
• Speak in percentages, but don’t expect them to allay 
fears 
• Talk in terms of guaranteed side effects
The worst case scenario 
• What’s the worst that can happen? 
• Speak in percentages, but don’t expect them to allay 
fears 
• Talk in terms of guaranteed side effects 
• Use numbers (3 main risks, 3 main side effects)
Reminder: Book a Discovery Call 
Hello 
I’m Laura!
10 
minute 
break
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Reverse Handover
Handovers (DEMO!) 
Handover 
Examination Reverse Handover 
Forward to Defence Defence to Forward 
Problem Recommendation Solution 
DBM (PMI or FME) Handling Objections DBM (PMI or FME) 
Concerns Concerns Addressed 
Timing Timing 
Trial Close Trial Close
! 
3. Closing 
! 
2. Opening 
! 
1. Greetings 
Options
! 
3. Closing 
! 
Money 
2. Opening 
! 
1. Greetings
The LiveseySolar Consultation 
Process
! 
! 
! 
! 
! 
1. 
The LiveseySolar Consultation 
Greetings 
Process
! 
! 
! 
! 
! 
1. 
The LiveseySolar Consultation 
Greetings 
Process
The LiveseySolar Consultation 
! 
! 
! 
! 
! 
2. Opening 
! 
! 
! 
! 
! 
1. 
Greetings 
Process
The LiveseySolar Consultation 
! 
! 
! 
! 
! 
2. Opening 
! 
! 
! 
! 
! 
1. 
Greetings 
Process
The LiveseySolar Consultation 
! 
! 
! 
! 
! 
3. Closing 
! 
! 
! 
! 
! 
2. Opening 
! 
! 
! 
! 
! 
1. 
Greetings 
Process
Act Icon Scene Defence Midfield Forward 
s 
1. Greeting Greeting X X X 
Warm up X X X 
2. Opening Intent statement X X X 
Discovery X 
Information confirmation 
(IC) 
X X 
Examination X X 
3. Closing Recommendations X X 
Reverse Hand-over (RH) X X X 
Options X 
Handling Objections X X X 
Money X 
Encore Ask for referrals X
Last Chance: Book a Discovery Call 
Hello 
I’m Laura!

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ESCRS 2014 Delivering World Class Consultations 4x3

  • 3. Rod Solar • 20 years experience in business to consumer sales
  • 4. Rod Solar • 20 years experience in business to consumer sales • Education in Psychology, Instruction and Coaching
  • 5. Rod Solar • 20 years experience in business to consumer sales • Education in Psychology, Instruction and Coaching • Over 10 years experience in health care sales
  • 6. Rod Solar • 20 years experience in business to consumer sales • Education in Psychology, Instruction and Coaching • Over 10 years experience in health care sales • Sales consultant, trainer and coach in cosmetic dentistry, plastic surgery, and laser eye surgery
  • 7.
  • 9. • Results since 1997 • Healthcare specialists, focussed on private ophthalmology
  • 10. • Results since 1997 • Healthcare specialists, focussed on private ophthalmology • UK base
  • 11. • Results since 1997 • Healthcare specialists, focussed on private ophthalmology • UK base • International experience (Canada, US, Europe, UAE)
  • 12. • Results since 1997 • Healthcare specialists, focussed on private ophthalmology • UK base • International experience (Canada, US, Europe, UAE) • Our clients see real business results within 3 months
  • 13.
  • 14. The LiveseySolar Patient Acquisition Model Word Of Mouth Organic Paid Your Website & Content Development The Phone The Consultation The Surgery The After Care Website Design Telephone Sales Training Consultation Skills Training Customer Service Training ADAPT EXPERIMENT ANALYZE REPORT Search Engine Marketing Offline Referral Stimulation Social Media Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452 People Searching For Your Service People That Know You
  • 15. Your Website & Content Development The Phone The Consultation The Surgery The After Care Website Design Telephone Sales Training Consultation Skills Training Customer Service Training ADAPT EXPERIMENT ANALYZE REPORT Offline Referral Stimulation Social Media Happy Patient
  • 16. The LiveseySolar Patient Acquisition Model Word Of Mouth Organic Paid Your Website & Content Development The Phone The Consultation The Surgery The After Care Website Design Telephone Sales Training Consultation Skills Training Customer Service Training ADAPT EXPERIMENT ANALYZE REPORT Search Engine Marketing Offline Referral Stimulation Social Media Happy Patient (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452 People Searching For Your Service People That Know You
  • 17. Case Studies Average ROI = 21:1
  • 19. ! ! ! ! ! 1. The LiveseySolar Consultation Greetings Process
  • 20. ! ! ! ! ! 1. The LiveseySolar Consultation Greetings Process
  • 21. The LiveseySolar Consultation ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 22. The LiveseySolar Consultation ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 23. The LiveseySolar Consultation ! ! ! ! ! 3. Closing ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 24. ! 3. Closing ! 2. Opening ! 1. Greetings Greeting
  • 25. ! 3. Closing ! 2. Opening ! 1. Greetings Warm Up
  • 26. ! 3. Closing ! 2. Opening ! 1. Greetings Intent Statements
  • 27. ! 3. Closing ! 2. Opening ! 1. Greetings Discovery
  • 28. ! 3. Closing ! 2. Opening ! 1. Greetings Information confirmation
  • 29. ! 3. Closing ! 2. Opening ! 1. Greetings Examination
  • 30. ! 3. Closing ! 2. Opening ! 1. Greetings Recommendations
  • 31. ! 3. Closing ! 2. Opening ! 1. Greetings Reverse Handover
  • 32. ! 3. Closing ! 2. Opening ! 1. Greetings Options
  • 33. ! 3. Closing ! Money 2. Opening ! 1. Greetings
  • 34. ! 3. Closing ! 2. Opening ! 1. Greetings
  • 35.
  • 36.
  • 38. Defence Midfield Surgeons, Optometrists Ophthalmic Technicians
  • 39. Defence Midfield Forwards Surgeons, Optometrists Ophthalmic Technicians Patient Liaisons
  • 40. Defence Midfield Surgeons, Optometrists Ophthalmic Technicians Patient Liaisons
  • 41. Defence Surgeons, Optometrists Ophthalmic Technicians Patient Liaisons
  • 42. Surgeons, Optometrists Ophthalmic Technicians Patient Liaisons
  • 43. Act Icon Scene Defence Midfield Forward s 1. Greeting Greeting X X X Warm up X X X 2. Opening Intent statement X X X Discovery X Information confirmation (IC) X X Examination X X 3. Closing Recommendations X X Reverse Hand-over (RH) X X X Options X Handling Objections X X X Money X Encore Ask for referrals X
  • 44. Scene Defence Midfield Forwards Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Greeting X Warm up X Intent statement X Examination (Testing) X 0:30 Handover X X Greeting X Warm up X Intent statement X Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Hand-overs (Reverse IC) X X Options X Handling Objections X Money X 0:90 Clinic 4+
  • 45. Scene Defence Midfield Forwards Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Greeting X Warm up X Intent statement X Examination (Testing) X 0:30 Handover X X Greeting X Warm up X Intent statement X Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Hand-overs (Reverse IC) X X Options X Handling Objections X Money X 0:90 Clinic 4+
  • 46. Scene Defence Midfield/Forward Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Greeting X Warm up X Intent statement X Examination (Testing) X 0:30 Handover X X Greeting X Warm up X Intent statement X Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Hand-overs (Reverse IC) X X Options X Handling Objections (Administrative) X Money X 0:90 Clinic 3
  • 47. Scene Defence Midfield/Forward Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Greeting X Warm up X Intent statement X Examination (Testing) X 0:30 Handover X X Greeting X Warm up X Intent statement X Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Hand-overs (Reverse IC) X X Options X Handling Objections (Administrative) X Money X 0:90 Clinic 3
  • 48. Scene One-Person-Team Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Examination (Testing) X 0:30 Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Options X Handling Objections (Administrative) X Money X 0:90 Clinic 1-2
  • 49. Scene One-Person-Team Ideal Time Greeting X 0:00 Warm up X Intent statement X Discovery X Information confirmation (IC) X 0:15 Examination (Testing) X 0:30 Examination (Ophthalmic) X Recommendations X Handling Objections (Clinical) X 0:70 Options X Handling Objections (Administrative) X Money X 0:90 Clinic 1-2
  • 51. ! 3. Closing ! 2. Opening ! 1. Greetings Greeting
  • 53. What do prospects feel? • Anxiety
  • 54. What do prospects feel? • Anxiety • Concern
  • 55. What do prospects feel? • Anxiety • Concern • Guilt
  • 56. What do prospects feel? • Anxiety • Concern • Guilt • Hostility
  • 57. What do prospects feel? • Anxiety • Concern • Guilt • Hostility • Fear
  • 58. What do prospects feel? • Anxiety • Concern • Guilt • Hostility • Fear • Excitement
  • 59. What do prospects feel? • Anxiety • Concern • Guilt • Hostility • Fear • Excitement • Anticipation
  • 60. 4 important tasks in the greeting
  • 61. 4 important tasks in the greeting • DEMO!
  • 62. 4 important tasks in the greeting • DEMO! • Shake hands
  • 63. 4 important tasks in the greeting • DEMO! • Shake hands • Make eye contact
  • 64. 4 important tasks in the greeting • DEMO! • Shake hands • Make eye contact •Walk with your guest
  • 65. 4 important tasks in the greeting • DEMO! • Shake hands • Make eye contact •Walk with your guest • Proper seating
  • 66. 4 important tasks in the greeting • DEMO! • Shake hands • Make eye contact •Walk with your guest • Proper seating Doctor
  • 67. 4 important tasks in the greeting • DEMO! • Shake hands • Make eye contact •Walk with your guest • Proper seating Patient Doctor
  • 68. ! 3. Closing ! 2. Opening ! 1. Greetings Warm Up
  • 69. 4 important tasks in the warm-up
  • 70. 4 important tasks in the warm-up • DEMO!
  • 71. 4 important tasks in the warm-up • DEMO! • Let the prospect talk about themselves (not about eyes!)
  • 72. 4 important tasks in the warm-up • DEMO! • Let the prospect talk about themselves (not about eyes!) • Find something to like about them
  • 73. 4 important tasks in the warm-up • DEMO! • Let the prospect talk about themselves (not about eyes!) • Find something to like about them • Find a commonality that is important to them
  • 74. 4 important tasks in the warm-up • DEMO! • Let the prospect talk about themselves (not about eyes!) • Find something to like about them • Find a commonality that is important to them • Talk about FORL, family, occupation, recreation, location, etc…
  • 75. The bridge between warm-up and intent
  • 76. The bridge between warm-up and intent • Keep a bridging question in mind...
  • 77. The bridge between warm-up and intent • Keep a bridging question in mind... • “shall we get started?”
  • 78. The bridge between warm-up and intent • Keep a bridging question in mind... • “shall we get started?” • “we’ve got a lot to cover so let’s get started.”
  • 79. The bridge between warm-up and intent • Keep a bridging question in mind... • “shall we get started?” • “we’ve got a lot to cover so let’s get started.” • “well, thank you very much for coming - do you have any idea what we’re going to do today?”
  • 80. The bridge between warm-up and intent • Keep a bridging question in mind... • “shall we get started?” • “we’ve got a lot to cover so let’s get started.” • “well, thank you very much for coming - do you have any idea what we’re going to do today?” • “so tell me, what were your expectations of our time together today?”
  • 82. Reminder: Book a Discovery Call Hello I’m Laura!
  • 83. ! 3. Closing ! 2. Opening ! 1. Greetings Intent Statements
  • 84. The goal of the intent statement
  • 85. The goal of the intent statement • is to reduce the prospect’s fears and tensions so that they will open up in the discovery and supply us with the information to make a commitment
  • 86. 6 distinctions of intent statements
  • 87. 6 distinctions of intent statements • Agenda
  • 88. 6 distinctions of intent statements • Agenda • Empathy statement
  • 89. 6 distinctions of intent statements • Agenda • Empathy statement • Set up discovery
  • 90. 6 distinctions of intent statements • Agenda • Empathy statement • Set up discovery • Takeaway
  • 91. 6 distinctions of intent statements • Agenda • Empathy statement • Set up discovery • Takeaway • Set expectations
  • 92. 6 distinctions of intent statements • Agenda • Empathy statement • Set up discovery • Takeaway • Set expectations • End with a soft trial close
  • 94. Agenda • “Well, first we’re going to have a little chat, I’m going to ask you questions about you, your motivations, and any concerns you might have. Then, I’ll introduce you to the practitioner who will conduct your examination. After that, we’ll get together again for another little chat...”
  • 96. Empathy statement • Now, it’s completely normal to have lots of questions and to even feel a little bit apprehensive about the process. If you have a question, feel free to ask anyone one of us at any time, that’s what we’re here for.”
  • 98. Set up discovery • “Well, first we’re going to have a little chat, I’m going to ask you questions about you, your motivations, and any concerns you might have. Then, I’ll introduce you to the practitioner who will conduct your examination. After that, we’ll get together again for another little chat...”
  • 100. Take away... • “Now, you may not even be suitable for this procedure, but after the examination we’ll be certain, and if you are suitable we’ll recommend the best treatment for you.”
  • 101. ...and give it back
  • 102. ...and give it back • “Now, you may not even be suitable for this procedure, but after the examination we’ll be certain, and if you are suitable we’ll recommend the best treatment for you.”
  • 104. Set expectations... • “At the end, if we do recommend a procedure, we can discuss finances and scheduling, if you want to be a patient, is that all right?”
  • 105. ...end with a soft trial close
  • 106. ...end with a soft trial close • “At the end, if we do recommend a procedure, we can discuss finances and scheduling, if you want to be a patient, is that all right?”
  • 107. Learn your intent statement
  • 108. Learn your intent statement • Listen to examples
  • 109. Learn your intent statement • Listen to examples • Detect the distinctions
  • 110. Learn your intent statement • Listen to examples • Detect the distinctions • Write your own
  • 111. Learn your intent statement • Listen to examples • Detect the distinctions • Write your own • Role-play
  • 112. Learn your intent statement • Listen to examples • Detect the distinctions • Write your own • Role-play • Practice
  • 113. Learn your intent statement • Listen to examples • Detect the distinctions • Write your own • Role-play • Practice • DEMO!
  • 115. Reminder: Book a Discovery Call Hello I’m Laura!
  • 117. ! 3. Closing ! 2. Opening ! 1. Greetings Discovery
  • 120. Opening Concepts • The do-something line
  • 121. Opening Concepts • The do-something line • Daily hassles
  • 122. Opening Concepts • The do-something line • Daily hassles • The Past Motivating Incident
  • 123. Opening Concepts • The do-something line • Daily hassles • The Past Motivating Incident • The Deadline
  • 124. Opening Concepts • The do-something line • Daily hassles • The Past Motivating Incident • The Deadline • The Future Motivating Event
  • 126. Opening • Why do we ask questions???
  • 127. Opening • Why do we ask questions??? • 10 questions
  • 128. Opening • Why do we ask questions??? • 10 questions • The Motivation Tree
  • 129. Opening • Why do we ask questions??? • 10 questions • The Motivation Tree • DEMO!
  • 130. Where did these question clusters come from?
  • 131. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by
  • 132. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by • Adding questions and removing questions
  • 133. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by • Adding questions and removing questions • Refining the order of questions to enhance natural flow - primacy and recency
  • 134. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by • Adding questions and removing questions • Refining the order of questions to enhance natural flow - primacy and recency • Considering every word and emphasis
  • 135. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by • Adding questions and removing questions • Refining the order of questions to enhance natural flow - primacy and recency • Considering every word and emphasis • Aiming to make them easier to ask and answer
  • 136. Where did these question clusters come from? •We have been continuously developing these questions since 2003 by • Adding questions and removing questions • Refining the order of questions to enhance natural flow - primacy and recency • Considering every word and emphasis • Aiming to make them easier to ask and answer • Verifying our improvements with experience, results and mystery calls
  • 137. People buy with EMOTION
  • 139. The LiveseySolar Patient Acquisition Model Offline Referral Stimulation Word Of Mouth Phone Call Qualifying Criteria Concerns Happy Patient 1 3 5 (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452 People Searching For Your Service People That Know You Problem Solution Priorities Decision Maker Deadline Timing 6 7 8 9 10 FUTURE FME Gain 4 PAST 2 Pain PMI DBM Conversion
  • 140. The LiveseySolar Patient Acquisition Model Word Of Mouth People Searching For Your Service People That Know You Phone Call Problem Solution 1 3 FUTURE FME Gain 4 PAST 2 Pain PMI DBM
  • 141. Offline Referral Stimulation People Searching For Your Service People That Know You Phone Call Problem Solution Qualifying Priorities 1 3 5 6 7 FUTURE FME Gain 4 PAST 2 Pain PMI DBM Criteria
  • 142. Offline Referral Stimulation Qualifying Criteria Concerns Happy Patient 5 (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452 Priorities Decision Maker Deadline Timing 6 7 8 9 10 Conversion
  • 143. The LiveseySolar Patient Acquisition Model Offline Referral Stimulation Word Of Mouth Phone Call Qualifying Criteria Concerns Happy Patient 1 3 5 (that refers more patients) www.liveseysolar.com +44 (0)207 407 4452 People Searching For Your Service People That Know You Problem Solution Priorities Decision Maker Deadline Timing 6 7 8 9 10 FUTURE FME Gain 4 PAST 2 Pain PMI DBM Conversion
  • 145. Dominant Buying Motives • Dominant Buying Motives are the EMOTIONS that you REVEAL by getting the Prospect to share their PAST MOTIVATING INCIDENT AND FUTURE MOTIVATING EVENT with you
  • 146. Dominant Buying Motives • Dominant Buying Motives are the EMOTIONS that you REVEAL by getting the Prospect to share their PAST MOTIVATING INCIDENT AND FUTURE MOTIVATING EVENT with you • DBM = PMI + FME
  • 147. Dominant Buying Motives • Dominant Buying Motives are the EMOTIONS that you REVEAL by getting the Prospect to share their PAST MOTIVATING INCIDENT AND FUTURE MOTIVATING EVENT with you • DBM = PMI + FME • Their PMI will likely reveal their PAIN
  • 148. Dominant Buying Motives • Dominant Buying Motives are the EMOTIONS that you REVEAL by getting the Prospect to share their PAST MOTIVATING INCIDENT AND FUTURE MOTIVATING EVENT with you • DBM = PMI + FME • Their PMI will likely reveal their PAIN • Their FME will likely reveal their GAIN
  • 150. Priorities and Criteria • The Priorities are the Prospect’s MUST HAVES in order to proceed with an appointment
  • 151. Priorities and Criteria • The Priorities are the Prospect’s MUST HAVES in order to proceed with an appointment • The Criteria are the Prospect’s NICE TO HAVES in order to proceed with an appointment
  • 152. Priorities and Criteria • The Priorities are the Prospect’s MUST HAVES in order to proceed with an appointment • The Criteria are the Prospect’s NICE TO HAVES in order to proceed with an appointment • DBM/P+C
  • 154. Reminder: Book a Discovery Call Hello I’m Laura!
  • 156. ! 3. Closing ! 2. Opening ! 1. Greetings Information confirmation
  • 157. Commitment Greeting “Yes” “Yes” What we typically expect…
  • 158. Commitment Greeting “Yes” to Reverse Handover “Yes” to Handover “Yes” to confirmation “Yes” to the Intent statement “Yes” The Staircase of Agreement
  • 159. Commitment Greeting “Yes” to Reverse Handover “Yes” to Handover “Yes” to confirmation “Yes” to the Intent statement “Yes” The Staircase of Agreement
  • 160. Commitment Greeting “Yes” to Reverse Handover “Yes” to Handover “Yes” to confirmation “Yes” to the Intent statement “Yes” The Staircase of Agreement
  • 161. Commitment Greeting “Yes” to Reverse Handover “Yes” to Handover “Yes” to confirmation “Yes” to the Intent statement “Yes” The Staircase of Agreement
  • 162. Commitment Greeting “Yes” to Reverse Handover “Yes” to Handover “Yes” to confirmation “Yes” to the Intent statement “Yes” The Staircase of Agreement
  • 163. Handover Forward to Defence Handovers Examination Reverse Handover Defence to Forward Problem Recommendation Solution DBM (PMI or FME) Handling Objections DBM (PMI or FME) Concerns Concerns Addressed Timing Timing Trial Close Trial Close
  • 164. ! 3. Closing ! 2. Opening ! 1. Greetings Examination
  • 166. Diagnostic Tests • What is it called?
  • 167. Diagnostic Tests • What is it called? • What does it do?
  • 168. Diagnostic Tests • What is it called? • What does it do? • How does it benefit?
  • 169. Diagnostic Tests • What is it called? • What does it do? • How does it benefit? • How does it feel?
  • 170. Diagnostic Tests • What is it called? • What does it do? • How does it benefit? • How does it feel? • Is it unique or special?
  • 171. 6 components of credibility statements
  • 172. 6 components of credibility statements • Create a reason to share your story
  • 173. 6 components of credibility statements • Create a reason to share your story • Explain how you found out about the practice (or why you started it)
  • 174. 6 components of credibility statements • Create a reason to share your story • Explain how you found out about the practice (or why you started it) • Share your background
  • 175. 6 components of credibility statements • Create a reason to share your story • Explain how you found out about the practice (or why you started it) • Share your background • Share the unique points of difference
  • 176. 6 components of credibility statements • Create a reason to share your story • Explain how you found out about the practice (or why you started it) • Share your background • Share the unique points of difference • Share what you’re getting out of the job
  • 177. 6 components of credibility statements • Create a reason to share your story • Explain how you found out about the practice (or why you started it) • Share your background • Share the unique points of difference • Share what you’re getting out of the job • Ask for questions about yourself
  • 179. ! 3. Closing ! 2. Opening ! 1. Greetings Recommendations
  • 180. Principles of making recommendations
  • 181. Principles of making recommendations • Make it an event, not just a message
  • 182. Principles of making recommendations • Make it an event, not just a message • You’re suitable, it’s really exciting!
  • 183. Principles of making recommendations • Make it an event, not just a message • You’re suitable, it’s really exciting! • Be clear on what procedure you are recommending
  • 184. Principles of making recommendations • Make it an event, not just a message • You’re suitable, it’s really exciting! • Be clear on what procedure you are recommending • Only discuss alternatives and risks after making a specific recommendation
  • 185. Principles of making recommendations • Make it an event, not just a message • You’re suitable, it’s really exciting! • Be clear on what procedure you are recommending • Only discuss alternatives and risks after making a specific recommendation • Create realistic expectations
  • 186. Principles of making recommendations • Make it an event, not just a message • You’re suitable, it’s really exciting! • Be clear on what procedure you are recommending • Only discuss alternatives and risks after making a specific recommendation • Create realistic expectations • Get agreement
  • 187. Principles of discussing risks and side effects
  • 188. Principles of discussing risks and side effects • Limit to relevant risks.. we
  • 189. Principles of discussing risks and side effects • Limit to relevant risks.. we • Know who is more at risk (experience)
  • 190. Principles of discussing risks and side effects • Limit to relevant risks.. we • Know who is more at risk (experience) • Know how to avoid risks (tests, techniques, technology)
  • 191. Principles of discussing risks and side effects • Limit to relevant risks.. we • Know who is more at risk (experience) • Know how to avoid risks (tests, techniques, technology) • Are looking for them in aftercare appointments
  • 192. Principles of discussing risks and side effects • Limit to relevant risks.. we • Know who is more at risk (experience) • Know how to avoid risks (tests, techniques, technology) • Are looking for them in aftercare appointments • Know that risks are often minor and temporary
  • 193. Principles of discussing risks and side effects • Limit to relevant risks.. we • Know who is more at risk (experience) • Know how to avoid risks (tests, techniques, technology) • Are looking for them in aftercare appointments • Know that risks are often minor and temporary • Know that if they aren’t, we can fix them
  • 194. The worst case scenario
  • 195. The worst case scenario • What’s the worst that can happen?
  • 196. The worst case scenario • What’s the worst that can happen? • Speak in percentages, but don’t expect them to allay fears
  • 197. The worst case scenario • What’s the worst that can happen? • Speak in percentages, but don’t expect them to allay fears • Talk in terms of guaranteed side effects
  • 198. The worst case scenario • What’s the worst that can happen? • Speak in percentages, but don’t expect them to allay fears • Talk in terms of guaranteed side effects • Use numbers (3 main risks, 3 main side effects)
  • 199. Reminder: Book a Discovery Call Hello I’m Laura!
  • 201. ! 3. Closing ! 2. Opening ! 1. Greetings Reverse Handover
  • 202. Handovers (DEMO!) Handover Examination Reverse Handover Forward to Defence Defence to Forward Problem Recommendation Solution DBM (PMI or FME) Handling Objections DBM (PMI or FME) Concerns Concerns Addressed Timing Timing Trial Close Trial Close
  • 203. ! 3. Closing ! 2. Opening ! 1. Greetings Options
  • 204. ! 3. Closing ! Money 2. Opening ! 1. Greetings
  • 206. ! ! ! ! ! 1. The LiveseySolar Consultation Greetings Process
  • 207. ! ! ! ! ! 1. The LiveseySolar Consultation Greetings Process
  • 208. The LiveseySolar Consultation ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 209. The LiveseySolar Consultation ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 210. The LiveseySolar Consultation ! ! ! ! ! 3. Closing ! ! ! ! ! 2. Opening ! ! ! ! ! 1. Greetings Process
  • 211. Act Icon Scene Defence Midfield Forward s 1. Greeting Greeting X X X Warm up X X X 2. Opening Intent statement X X X Discovery X Information confirmation (IC) X X Examination X X 3. Closing Recommendations X X Reverse Hand-over (RH) X X X Options X Handling Objections X X X Money X Encore Ask for referrals X
  • 212. Last Chance: Book a Discovery Call Hello I’m Laura!