Delivering World Class consultations can be easy if you are prepared to follow some simple process steps, which will mean you and your team are consistent with delivering an excellent service and mean that you have happy patients. The LiveseySolar Patient Acquisition Model looks at the people in your practice and the roles that need to be performed which will create the consistency in your practice. You need to remember that people buy with emotion and justify with logic. Follow the LiveseySolar Patient Model and you will achieve, not only happy patients, consistency within the workplace but also the knowledge that you are maximising your revenue and time.
3. Rod Solar
• 20 years experience in business to consumer sales
4. Rod Solar
• 20 years experience in business to consumer sales
• Education in Psychology, Instruction and Coaching
5. Rod Solar
• 20 years experience in business to consumer sales
• Education in Psychology, Instruction and Coaching
• Over 10 years experience in health care sales
6. Rod Solar
• 20 years experience in business to consumer sales
• Education in Psychology, Instruction and Coaching
• Over 10 years experience in health care sales
• Sales consultant, trainer and coach in cosmetic
dentistry, plastic surgery, and laser eye surgery
9. • Results since 1997
• Healthcare specialists, focussed on private ophthalmology
10. • Results since 1997
• Healthcare specialists, focussed on private ophthalmology
• UK base
11. • Results since 1997
• Healthcare specialists, focussed on private ophthalmology
• UK base
• International experience (Canada, US, Europe, UAE)
12. • Results since 1997
• Healthcare specialists, focussed on private ophthalmology
• UK base
• International experience (Canada, US, Europe, UAE)
• Our clients see real business results within 3 months
13.
14. The LiveseySolar Patient Acquisition Model
Word Of Mouth
Organic
Paid
Your Website
& Content
Development
The
Phone
The
Consultation
The
Surgery
The
After Care
Website
Design
Telephone
Sales
Training
Consultation
Skills Training
Customer
Service
Training
ADAPT
EXPERIMENT
ANALYZE
REPORT
Search
Engine
Marketing
Offline Referral
Stimulation
Social Media
Happy
Patient
(that refers more patients)
www.liveseysolar.com
+44 (0)207 407 4452
People Searching
For Your Service
People That
Know You
15. Your Website
& Content
Development
The
Phone
The
Consultation
The
Surgery
The
After Care
Website
Design
Telephone
Sales
Training
Consultation
Skills Training
Customer
Service
Training
ADAPT
EXPERIMENT
ANALYZE
REPORT
Offline Referral
Stimulation
Social Media
Happy
Patient
16. The LiveseySolar Patient Acquisition Model
Word Of Mouth
Organic
Paid
Your Website
& Content
Development
The
Phone
The
Consultation
The
Surgery
The
After Care
Website
Design
Telephone
Sales
Training
Consultation
Skills Training
Customer
Service
Training
ADAPT
EXPERIMENT
ANALYZE
REPORT
Search
Engine
Marketing
Offline Referral
Stimulation
Social Media
Happy
Patient
(that refers more patients)
www.liveseysolar.com
+44 (0)207 407 4452
People Searching
For Your Service
People That
Know You
43. Act Icon Scene Defence Midfield Forward
s
1. Greeting Greeting X X X
Warm up X X X
2. Opening Intent statement X X X
Discovery X
Information confirmation
(IC)
X X
Examination X X
3. Closing Recommendations X X
Reverse Hand-over (RH) X X X
Options X
Handling Objections X X X
Money X
Encore Ask for referrals X
44. Scene Defence Midfield Forwards Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Greeting X
Warm up X
Intent statement X
Examination (Testing) X 0:30
Handover X X
Greeting X
Warm up X
Intent statement X
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Hand-overs (Reverse IC) X X
Options X
Handling Objections X
Money X 0:90
Clinic
4+
45. Scene Defence Midfield Forwards Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Greeting X
Warm up X
Intent statement X
Examination (Testing) X 0:30
Handover X X
Greeting X
Warm up X
Intent statement X
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Hand-overs (Reverse IC) X X
Options X
Handling Objections X
Money X 0:90
Clinic
4+
46. Scene Defence Midfield/Forward Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Greeting X
Warm up X
Intent statement X
Examination (Testing) X 0:30
Handover X X
Greeting X
Warm up X
Intent statement X
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Hand-overs (Reverse IC) X X
Options X
Handling Objections (Administrative) X
Money X 0:90
Clinic
3
47. Scene Defence Midfield/Forward Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Greeting X
Warm up X
Intent statement X
Examination (Testing) X 0:30
Handover X X
Greeting X
Warm up X
Intent statement X
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Hand-overs (Reverse IC) X X
Options X
Handling Objections (Administrative) X
Money X 0:90
Clinic
3
48. Scene One-Person-Team Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Examination (Testing) X 0:30
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Options X
Handling Objections
(Administrative)
X
Money X 0:90
Clinic
1-2
49. Scene One-Person-Team Ideal Time
Greeting X 0:00
Warm up X
Intent statement X
Discovery X
Information confirmation (IC) X 0:15
Examination (Testing) X 0:30
Examination (Ophthalmic) X
Recommendations X
Handling Objections (Clinical) X 0:70
Options X
Handling Objections
(Administrative)
X
Money X 0:90
Clinic
1-2
71. 4 important tasks in
the warm-up
• DEMO!
• Let the prospect talk about themselves (not about
eyes!)
72. 4 important tasks in
the warm-up
• DEMO!
• Let the prospect talk about themselves (not about
eyes!)
• Find something to like about them
73. 4 important tasks in
the warm-up
• DEMO!
• Let the prospect talk about themselves (not about
eyes!)
• Find something to like about them
• Find a commonality that is important to them
74. 4 important tasks in
the warm-up
• DEMO!
• Let the prospect talk about themselves (not about
eyes!)
• Find something to like about them
• Find a commonality that is important to them
• Talk about FORL, family, occupation, recreation,
location, etc…
76. The bridge between warm-up
and intent
• Keep a bridging question in mind...
77. The bridge between warm-up
and intent
• Keep a bridging question in mind...
• “shall we get started?”
78. The bridge between warm-up
and intent
• Keep a bridging question in mind...
• “shall we get started?”
• “we’ve got a lot to cover so let’s get started.”
79. The bridge between warm-up
and intent
• Keep a bridging question in mind...
• “shall we get started?”
• “we’ve got a lot to cover so let’s get started.”
• “well, thank you very much for coming - do you
have any idea what we’re going to do today?”
80. The bridge between warm-up
and intent
• Keep a bridging question in mind...
• “shall we get started?”
• “we’ve got a lot to cover so let’s get started.”
• “well, thank you very much for coming - do you
have any idea what we’re going to do today?”
• “so tell me, what were your expectations of our
time together today?”
85. The goal of the intent
statement
• is to reduce the prospect’s fears and tensions so
that they will open up in the discovery and supply
us with the information to make a commitment
94. Agenda
• “Well, first we’re going to have a little chat, I’m going
to ask you questions about you, your motivations,
and any concerns you might have. Then, I’ll
introduce you to the practitioner who will conduct
your examination. After that, we’ll get together again
for another little chat...”
96. Empathy statement
• Now, it’s completely normal to have lots of
questions and to even feel a little bit apprehensive
about the process. If you have a question, feel free
to ask anyone one of us at any time, that’s what
we’re here for.”
98. Set up discovery
• “Well, first we’re going to have a little chat, I’m going
to ask you questions about you, your motivations,
and any concerns you might have. Then, I’ll
introduce you to the practitioner who will conduct
your examination. After that, we’ll get together again
for another little chat...”
100. Take away...
• “Now, you may not even be suitable for this
procedure, but after the examination we’ll be
certain, and if you are suitable we’ll recommend the
best treatment for you.”
102. ...and give it back
• “Now, you may not even be suitable for this
procedure, but after the examination we’ll be
certain, and if you are suitable we’ll recommend the
best treatment for you.”
104. Set expectations...
• “At the end, if we do recommend a procedure, we
can discuss finances and scheduling, if you want to
be a patient, is that all right?”
106. ...end with a soft trial close
• “At the end, if we do recommend a procedure, we
can discuss finances and scheduling, if you want to
be a patient, is that all right?”
131. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
132. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
• Adding questions and removing questions
133. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
• Adding questions and removing questions
• Refining the order of questions to enhance
natural flow - primacy and recency
134. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
• Adding questions and removing questions
• Refining the order of questions to enhance
natural flow - primacy and recency
• Considering every word and emphasis
135. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
• Adding questions and removing questions
• Refining the order of questions to enhance
natural flow - primacy and recency
• Considering every word and emphasis
• Aiming to make them easier to ask and answer
136. Where did these question
clusters come from?
•We have been continuously developing these
questions since 2003 by
• Adding questions and removing questions
• Refining the order of questions to enhance
natural flow - primacy and recency
• Considering every word and emphasis
• Aiming to make them easier to ask and answer
• Verifying our improvements with experience,
results and mystery calls
139. The LiveseySolar Patient Acquisition Model
Offline Referral
Stimulation
Word Of Mouth
Phone Call
Qualifying
Criteria
Concerns
Happy
Patient
1
3
5
(that refers more patients)
www.liveseysolar.com
+44 (0)207 407 4452
People Searching
For Your Service
People That
Know You
Problem
Solution
Priorities
Decision
Maker
Deadline
Timing
6
7
8
9
10
FUTURE
FME Gain 4
PAST
2 Pain PMI DBM
Conversion
140. The LiveseySolar Patient Acquisition Model
Word Of Mouth
People Searching
For Your Service
People That
Know You
Phone Call
Problem
Solution
1
3
FUTURE
FME Gain 4
PAST
2 Pain PMI DBM
141. Offline Referral
Stimulation
People Searching
For Your Service
People That
Know You
Phone Call
Problem
Solution
Qualifying
Priorities
1
3
5
6
7
FUTURE
FME Gain 4
PAST
2 Pain PMI DBM
Criteria
143. The LiveseySolar Patient Acquisition Model
Offline Referral
Stimulation
Word Of Mouth
Phone Call
Qualifying
Criteria
Concerns
Happy
Patient
1
3
5
(that refers more patients)
www.liveseysolar.com
+44 (0)207 407 4452
People Searching
For Your Service
People That
Know You
Problem
Solution
Priorities
Decision
Maker
Deadline
Timing
6
7
8
9
10
FUTURE
FME Gain 4
PAST
2 Pain PMI DBM
Conversion
145. Dominant Buying Motives
• Dominant Buying Motives are the EMOTIONS that
you REVEAL by getting the Prospect to share their
PAST MOTIVATING INCIDENT AND FUTURE
MOTIVATING EVENT with you
146. Dominant Buying Motives
• Dominant Buying Motives are the EMOTIONS that
you REVEAL by getting the Prospect to share their
PAST MOTIVATING INCIDENT AND FUTURE
MOTIVATING EVENT with you
• DBM = PMI + FME
147. Dominant Buying Motives
• Dominant Buying Motives are the EMOTIONS that
you REVEAL by getting the Prospect to share their
PAST MOTIVATING INCIDENT AND FUTURE
MOTIVATING EVENT with you
• DBM = PMI + FME
• Their PMI will likely reveal their PAIN
148. Dominant Buying Motives
• Dominant Buying Motives are the EMOTIONS that
you REVEAL by getting the Prospect to share their
PAST MOTIVATING INCIDENT AND FUTURE
MOTIVATING EVENT with you
• DBM = PMI + FME
• Their PMI will likely reveal their PAIN
• Their FME will likely reveal their GAIN
150. Priorities and Criteria
• The Priorities are the Prospect’s MUST HAVES in
order to proceed with an appointment
151. Priorities and Criteria
• The Priorities are the Prospect’s MUST HAVES in
order to proceed with an appointment
• The Criteria are the Prospect’s NICE TO HAVES in
order to proceed with an appointment
152. Priorities and Criteria
• The Priorities are the Prospect’s MUST HAVES in
order to proceed with an appointment
• The Criteria are the Prospect’s NICE TO HAVES in
order to proceed with an appointment
• DBM/P+C
158. Commitment
Greeting
“Yes” to Reverse Handover
“Yes” to Handover
“Yes” to confirmation
“Yes” to the Intent statement
“Yes”
The Staircase of Agreement
159. Commitment
Greeting
“Yes” to Reverse Handover
“Yes” to Handover
“Yes” to confirmation
“Yes” to the Intent statement
“Yes”
The Staircase of Agreement
160. Commitment
Greeting
“Yes” to Reverse Handover
“Yes” to Handover
“Yes” to confirmation
“Yes” to the Intent statement
“Yes”
The Staircase of Agreement
161. Commitment
Greeting
“Yes” to Reverse Handover
“Yes” to Handover
“Yes” to confirmation
“Yes” to the Intent statement
“Yes”
The Staircase of Agreement
162. Commitment
Greeting
“Yes” to Reverse Handover
“Yes” to Handover
“Yes” to confirmation
“Yes” to the Intent statement
“Yes”
The Staircase of Agreement
163. Handover
Forward to Defence
Handovers
Examination Reverse Handover
Defence to Forward
Problem Recommendation Solution
DBM (PMI or FME) Handling Objections DBM (PMI or FME)
Concerns Concerns Addressed
Timing Timing
Trial Close Trial Close
172. 6 components of credibility
statements
• Create a reason to share your story
173. 6 components of credibility
statements
• Create a reason to share your story
• Explain how you found out about the practice (or
why you started it)
174. 6 components of credibility
statements
• Create a reason to share your story
• Explain how you found out about the practice (or
why you started it)
• Share your background
175. 6 components of credibility
statements
• Create a reason to share your story
• Explain how you found out about the practice (or
why you started it)
• Share your background
• Share the unique points of difference
176. 6 components of credibility
statements
• Create a reason to share your story
• Explain how you found out about the practice (or
why you started it)
• Share your background
• Share the unique points of difference
• Share what you’re getting out of the job
177. 6 components of credibility
statements
• Create a reason to share your story
• Explain how you found out about the practice (or
why you started it)
• Share your background
• Share the unique points of difference
• Share what you’re getting out of the job
• Ask for questions about yourself
182. Principles of making
recommendations
• Make it an event, not just a message
• You’re suitable, it’s really exciting!
183. Principles of making
recommendations
• Make it an event, not just a message
• You’re suitable, it’s really exciting!
• Be clear on what procedure you are recommending
184. Principles of making
recommendations
• Make it an event, not just a message
• You’re suitable, it’s really exciting!
• Be clear on what procedure you are recommending
• Only discuss alternatives and risks after making a
specific recommendation
185. Principles of making
recommendations
• Make it an event, not just a message
• You’re suitable, it’s really exciting!
• Be clear on what procedure you are recommending
• Only discuss alternatives and risks after making a
specific recommendation
• Create realistic expectations
186. Principles of making
recommendations
• Make it an event, not just a message
• You’re suitable, it’s really exciting!
• Be clear on what procedure you are recommending
• Only discuss alternatives and risks after making a
specific recommendation
• Create realistic expectations
• Get agreement
189. Principles of discussing risks and
side effects
• Limit to relevant risks.. we
• Know who is more at risk (experience)
190. Principles of discussing risks and
side effects
• Limit to relevant risks.. we
• Know who is more at risk (experience)
• Know how to avoid risks (tests, techniques,
technology)
191. Principles of discussing risks and
side effects
• Limit to relevant risks.. we
• Know who is more at risk (experience)
• Know how to avoid risks (tests, techniques,
technology)
• Are looking for them in aftercare appointments
192. Principles of discussing risks and
side effects
• Limit to relevant risks.. we
• Know who is more at risk (experience)
• Know how to avoid risks (tests, techniques,
technology)
• Are looking for them in aftercare appointments
• Know that risks are often minor and temporary
193. Principles of discussing risks and
side effects
• Limit to relevant risks.. we
• Know who is more at risk (experience)
• Know how to avoid risks (tests, techniques,
technology)
• Are looking for them in aftercare appointments
• Know that risks are often minor and temporary
• Know that if they aren’t, we can fix them
195. The worst case scenario
• What’s the worst that can happen?
196. The worst case scenario
• What’s the worst that can happen?
• Speak in percentages, but don’t expect them to allay
fears
197. The worst case scenario
• What’s the worst that can happen?
• Speak in percentages, but don’t expect them to allay
fears
• Talk in terms of guaranteed side effects
198. The worst case scenario
• What’s the worst that can happen?
• Speak in percentages, but don’t expect them to allay
fears
• Talk in terms of guaranteed side effects
• Use numbers (3 main risks, 3 main side effects)
202. Handovers (DEMO!)
Handover
Examination Reverse Handover
Forward to Defence Defence to Forward
Problem Recommendation Solution
DBM (PMI or FME) Handling Objections DBM (PMI or FME)
Concerns Concerns Addressed
Timing Timing
Trial Close Trial Close
211. Act Icon Scene Defence Midfield Forward
s
1. Greeting Greeting X X X
Warm up X X X
2. Opening Intent statement X X X
Discovery X
Information confirmation
(IC)
X X
Examination X X
3. Closing Recommendations X X
Reverse Hand-over (RH) X X X
Options X
Handling Objections X X X
Money X
Encore Ask for referrals X