The document discusses redefining the town's image through a community-focused perspective and incorporating new community branding with the purchase of 7 wayfinding signs placed around town. It also mentions supporting family activities created by Erwin STEP, such as the new Santa House, weekly story hour at the library, annual Christmas tree lighting ceremony, and geocaching. Finally, it lists business initiatives that include business surveys, a market analysis, an annual business expo, business after hours events, planting and maintaining flower pots, a downtown clean-up day, and shade trees along the Dunn-Erwin Trail.