Better Software, Florence'15
- Benefits of the processes visualization in an organization
- How to synchronize teams, get all departments at the same page and understand the responsibility
- How to start: build a Process Map step-by-step at the Process Visualization workshop (phases, people, timing)
Better Software, Florence'15
- Benefits of the processes visualization in an organization
- How to synchronize teams, get all departments at the same page and understand the responsibility
- How to start: build a Process Map step-by-step at the Process Visualization workshop (phases, people, timing)
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
8. Københavns Professionshøjskole8
Erving Goffman (1922-1982)
Født i Canada
- B.A. Universitetet i Toronto 1945
- Ph.D. Universitetet i Chicago i 1949/53
- Rundet af bla. chicagoskolen
- Hans arbejde rubriceres under retningerne
- Mikrosociologi
- Symbolsk interaktionisme
- Socialpsykologi
28. maj 2020
9. Københavns Professionshøjskole9
Om at læse værker
Hvorfor læse værker? – ‘Readers’ og lærebøger vs. originaltekster.
Hvordan læse et værk?
- Før læsningen. Angrib teksten udefra (bagside, indholds-
fortegnelse, forord)
- Under læsningen. Angrib teksten et selektivt (tjek søgeord
(digitalt), indeks, gå ud fra læseformål/-spørgsmål)
- ‘Syntetisér’ – find definitioner af og relationer mellem begreberne på
og mellem linjerne.
Særligt for værklæsning: Tænk kontekst. Hvornår er det skrevet, for
hvem, på skuldrene af hvilken tænkning? etc.
28. maj 2020
10. Københavns Professionshøjskole10
USA i starten af 1960erne
Raceadskillelseslovene (segregation laws) var stadig i vigør i
Sydstaterne
Borgerrettighedsbevægelsen (Civil rights movement) var på sit
højeste og banede vejen for:
Civil rights act, vedtaget i 1964. Forbød diskrimination pba. Race,
hudfarve, national baggrund, religion og køn.
Raceadskillelseslovene blev ophævet i 1965.
28. maj 2020
11. Københavns Professionshøjskole11
‘Stigma – om afvigerens sociale identitet’
Vigtige værker af Goffman før Stigma
1959: The Presentation of Self in Everyday Life.
1961: Asylums: Essays on the Social Situation of Mental Patients
and Other Inmates
1963: Stigma: Notes on the Management of Spoiled Identity.
28. maj 2020
12. Københavns Professionshøjskole12
Hvorfor ‘Stigma’?
Hvorfor denne udgivelse?
- Fordi der er et samfundsmæssigt behov. ”Mennesker, der tidligere er blevet
frataget deres identitet gennem institutionel indlæggelse, har vanskeligt ved at
opbygge en ny (Goffman 1957). Det er netop denne oplevelse, som Stigma
konkretiserer og udbreder til hverdagslivet uden for den psykiatriske institution.”
(fra forordet i Goffman et al. 2009, s. 15)
- Fordi der er et videnshul omkring temaet. ”Forskerne har .. ikke gjort sig de
store anstrengelser for at beskrive de strukturelle forudsætninger for stigma og
har end ikke forsøgt at opstille nogen definition af selve begrebet.” (Goffman et
al. 2009, s. 43)
28. maj 2020
14. Københavns Professionshøjskole14
Centrale begreber i ‘Stigma’
- Social identitet
- Stigma
- Stigmatiserede og normale
- Miskrediteret og potentielt miskrediteret
- Stigmaformer
- Stigmateori
- Blandede kontakter – ‘egne’, ‘kloge’
- Moralsk karriere
28. maj 2020
15. Københavns Professionshøjskole15
Social identitet
Social identitet – vs. social status
”.. eftersom der er tale om personlige egenskaber som for
eksempel "hæderlighed" såvel som strukturelle som for
eksempel "erhverv”
Social kategori
”for eksempel en bestemt aldersgruppe, et bestemt køn, et
bestemt erhverv”
28. maj 2020
16. Københavns Professionshøjskole16
Social identitet
Faktisk social identitet
"den kategori, [et individ] rent faktisk kan henvises til, samt de
egenskaber, han rent faktisk kan påvises at besidde”
Tilsyneladende social identitet
”forhåndsforestillinger om, hvordan det pågældende individ
burde være."
28. maj 2020
17. Københavns Professionshøjskole17
Stigma
fænomen, der rammer en person, som
"besidder en egenskab, der skiller ham ud fra andre personer i
den kategori, hvori han kunne tænkes indplaceret, og det af
en mindre ønskværdig slags”
Og som
”… indebærer en særlig uoverensstemmelse mellem den
tilsyneladende og den faktiske sociale identitet”
28. maj 2020
18. Københavns Professionshøjskole18
De normale
"De af os, som ikke afviger negativt fra de specielle forventninger, der gælder
ved en given lejlighed”
”Begrebet ”det normale menneske” har muligvis sin oprindelse i det
lægevidenskabelige syn på menneskeheden eller i en tendens inden for
store bureaukratiske organisationer (som fx nationalstaten) til i visse
henseender at behandle alle mennesker som lige. Uanset hvordan denne
forestilling er opstået, synes den at have forsynet nutidens lægmand med
den grundlæggende billedverden, hvorpå han bygger sin opfattelse af sig
selv.
28. maj 2020
19. Københavns Professionshøjskole19
Miskrediterede
Den miskrediterede
Et begreb om et individ, der "tager .. det for givet, at hans
særpræg allerede er kendt eller er umiddelbart synligt”
Den potentielt miskrediterede
Et begreb om et individ, der "tager det for givet, at de
tilstedeværende hverken kender til hans særpræg eller
umiddelbart lægger mærke til det"
28. maj 2020
20. Københavns Professionshøjskole20
Stigmaformer
1. Fysiske misdannelser
2. Karaktermæssige fejl
• Viljesvaghed, dominerende eller unaturlige lidenskaber,
forræderiske og kompromisløse overbevisninger, eller
uhæderlighed;
• psykisk sygdom, fængselsophold, stofmisbrug,
alkoholisme, homoseksualitet, arbejdsløshed,
selvmordsforsøg eller politisk radikalisme.
3. Tribale stigma
• begreb for diskrimination pba. hudfarve, race, religion,
national baggrund
28. maj 2020
21. Københavns Professionshøjskole21
Stigmateori
” Vi opstiller en stigmateori, en ideologi for at forklare [den
miskrediteredes] underlegenhed og overbevise os selv om
den fare, han udgør. I nogle tilfælde rationaliserer vi en
modvilje, som i virkeligheden udspringer af andre skel, for
eksempel sociale klasseforskelle.”
28. maj 2020
22. Københavns Professionshøjskole22
Interaktionen mellem normale og
stigmatiserede – blandede kontakter
De egne
Når den stigmatiserede befinder sig blandt mennesker med samme
stigma, kan han "organisere sit liv på grundlag af sit handicap”
De kloge
"personer, som er normale, men hvis specielle situation har medført,
at de er blevet intimt fortrolige med den stigmatiseredes hemmelige
liv og er sympatisk indstillede over for dette, og som derfor nyder en
vis accept fra de stigmatiseredes side"
28. maj 2020
23. Københavns Professionshøjskole23
Moralsk karriere
Begreb for det forhold, at "mennesker, som har et bestemt stigma, plejer
at gøre sig de samme erfaringer i forsøget på at finde sig tilrette med
situationen", og at "de gennemgår de samme faser i udviklingen af deres
selvopfattelse”
To faser:
1. hvor den stigmatiserede lærer og tilegner sig de normales
standpunkt, hvorved han også tilegner sig de identitetsforestillinger,
som råder i samfundet som helhed, samt et generelt billede af,
hvordan det ville være at være behæftet med et bestemt stigma.
2. hvorigennem han lærer, at han har et bestemt stigma, denne gang
med et mere detaljeret indblik i, hvilke konsekvenser det medfører
28. maj 2020
24. Københavns Professionshøjskole24
Moralsk karriere – 2 faser
1. hvor den stigmatiserede lærer og tilegner sig de normales
standpunkt, hvorved han også tilegner sig de identitetsforestillinger,
som råder i samfundet som helhed, samt et generelt billede af,
hvordan det ville være at være behæftet med et bestemt stigma.
2. hvorigennem han lærer, at han har et bestemt stigma, denne gang
med et mere detaljeret indblik i, hvilke konsekvenser det medfører
28. maj 2020
25. Københavns Professionshøjskole25
Moralsk karriere – 4 mønstre
Medfødt stigma
1. Mennesker med et medfødt stigma, som tilpasser sig deres
ufordelagtige situation allerede, mens de lærer og tilegner sig de
normer, som de ikke kan leve op til (eks. – et forældreløst barn)
2. Den beskyttende kapsel. Familiens og det lokale samfunds evne til
at danne en slags beskyttende kapsel omkring sine unge. På et
tidspunkt går det op for barnet
Stigma senere i livet
3. det menneske, som bliver stigmatiseret senere i livet,
4. dem, som fra begyndelsen har tilpasset sig et fremmed miljø, inden for eller uden for det
normale samfunds geografiske grænser, men som senere må lære en anden levevis, som
af omgivelserne betragtes som den virkelige og rigtige.
28. maj 2020
28. Københavns Professionshøjskole28
Casearbejde – i grupper
1) To muligheder:
a) egen case
b) Vælg 1 af casesne her: bit.ly/2casesgoffman
2) Tag stilling til flg.:
1) Hvilken stigmaform er der tale om?
2) Hvor befinder den stigmatiserede sig i sin moralske karriere?
3) Analysér casen ud fra Goffmans øvrige begreber
28. maj 2020
29. Københavns Professionshøjskole29
Litteratur
Baron, R. A., Byrne, D., & Suls, J. (1989). Attitudes: Evaluating the social world.
Baron et al, Social Psychology. 3rd edn. MA: Allyn and Bacon, 79-101.
Gammeltoft, O., Larsen, S., Pedersen, I. & Abrahamson, P. (2011). Sociologisk
leksikon. Kbh: Hans Reitzel.
Goffman, E., Gooseman, B., Dinesen, K., Jacobsen, M. & Kristiansen, S.
(2009). Stigma : om afvigerens sociale identitet. Frederiksberg:
Samfundslitteratur.
Goffman, E. (1971 [1959]). The presentation of self in everyday life.
Harmondsworth: Penguin.
Kyhn, J., Matthiesen, M., Svendsen, A., Larsen, M. & Matthiesen, J. (2018). Skriv
opgaver på pædagoguddannelsen. Frederiksberg: Samfundslitteratur.
28. maj 2020
Editor's Notes
Symbolsk interaktionisme. Grundlagt af Herbert Blumer (1900 – 1987), University of Chicago. Viderefører fra Webers fortolkende sociologi, men især inspireret af G.H. Meads teori om subjektdannelse og intersubjektivitet. Anlægger en mikroorienteret, subjektivistisk forståelsesvinkel på den sociale virkelighed. Denne konstitueres af individers interaktioner, der som som en dynamisk, kreativ process af forhandling, fortolkning og ‘definition af situationen’. (Gammeltoft et al. 2011)
Socialpsykologien (Baron, Byrne and Suls (1989) define social psychology as the scientific field that seeks to understand the nature and causes of individual behavior in social situations' (p. 6).”
For at blive en god læser er det vigtigt:
Overblik over tekstens opbygning
Finde og forstå væsentlige dele af teksten
Fastholde og sammenkæde de vigtige informationer til en samlet forståelse
Vurdere sin forståelse (Kyhn et al. 2018, s. 23)
“The Civil Rights Act of 1964 prohibited racial discrimination in employment, institutions like hospitals and schools, and public places like restaurants and theaters. It also banned discrimination on the basis of sex.”
The presentation of self, på dansk: “Hverdagslivets rollespil”, “Erving Goffmans hovedværk fra 1959 om menneskers interaktion i hverdagen, den såkaldte mikrosociologi.” (bibliotek.dk)
Asylums, på dansk: “Anstalt og menneske,” – ” der tilbyder en skarp analyse af institutionslivet, som det udspiller sig for såvel indlagte patienter som for de ansatte på et amerikansk psykiatrisk hospital i slutningen af 1950’erne, hvor Goffman foretog fordækt deltagende observation i en længere periode”