SlideShare a Scribd company logo
Marketing Strategy 2011 “We start in the Name of Almighty  Allah the most beneficial & the Most merciful ” Presented By: Muzzammil Iqbal Sheikh – Business Development Manager 1
Marketing Strategy 2011 Corporate Mission & Objective: Mission : Being in the Business Since 1995 also to become the Country’s best Service Provider in field of Industrial Automation. 2 Objective: To provide second to none Quality Service according to the road map of ISO standards. Values: To remain a part of solution in Industrial Automation.
ERA-Group Marketing Strategy 2011: ,[object Object]
 Market Analysis
 Marketing Strategy
 Implementation & Evaluation Control
 Hierarchy3
Marketing Strategy 2011 6 E’s for the ERA-Strategy: 4 1.  Proliferations 2.  Diverse Communication Vehicles         – Old Media        – New Medium 3.  Fragmenting Customer Segment 4.  Consumer’s are connected  5.Consumer Behavior 6.  Sales & Distribution Touch Points NOTE: Kindly refer to the Handout page 2
Marketing Strategy 2011 SEEING IS BELIEVING, true & effective. 5 Please refer the 2nd Element of the Marketing Strategy: Diverse Communication Vehicles         – Old Media –  TV, RADIO & Press (Effected) – New Medium –  INTERNET, BANNERS & Online Videos.  NOTE: Kindly refer to the Handout page 2
6 Marketing Strategy 2011 NOTE: Kindly refer to the Handout page 3 ,[object Object],Vibrant Sectors of Industry ,[object Object]
  Food & Beverages - 3040

More Related Content

Viewers also liked

Sarni hirtelt
Sarni hirteltSarni hirtelt
Sarni hirtelttseren2
 
энгийн бутархай а
энгийн бутархай аэнгийн бутархай а
энгийн бутархай аtseren2
 
Business Proposal by misheikh
Business Proposal by misheikhBusiness Proposal by misheikh
Business Proposal by misheikh
misheikhkhi
 
Nazla
NazlaNazla
Tsag hugatsaanii negj
Tsag hugatsaanii negjTsag hugatsaanii negj
Tsag hugatsaanii negjtseren2
 
энгийн бутархай а
энгийн бутархай аэнгийн бутархай а
энгийн бутархай аtseren2
 
Jargalan
JargalanJargalan
Jargalantseren2
 
Outlook of Smartphone Usage in Brazil
Outlook of Smartphone Usage in BrazilOutlook of Smartphone Usage in Brazil
Outlook of Smartphone Usage in Brazil
WMcCannBR
 
усан мандал1
усан мандал1усан мандал1
усан мандал1tseren2
 
их монгол улс
их монгол улсих монгол улс
их монгол улсtseren2
 
Hodolgoonii bodlogo
Hodolgoonii bodlogoHodolgoonii bodlogo
Hodolgoonii bodlogotseren2
 

Viewers also liked (13)

Sarni hirtelt
Sarni hirteltSarni hirtelt
Sarni hirtelt
 
энгийн бутархай а
энгийн бутархай аэнгийн бутархай а
энгийн бутархай а
 
Business Proposal by misheikh
Business Proposal by misheikhBusiness Proposal by misheikh
Business Proposal by misheikh
 
Mengenal email
Mengenal emailMengenal email
Mengenal email
 
Nazla
NazlaNazla
Nazla
 
Tsag hugatsaanii negj
Tsag hugatsaanii negjTsag hugatsaanii negj
Tsag hugatsaanii negj
 
энгийн бутархай а
энгийн бутархай аэнгийн бутархай а
энгийн бутархай а
 
Jargalan
JargalanJargalan
Jargalan
 
Tsek1
Tsek1Tsek1
Tsek1
 
Outlook of Smartphone Usage in Brazil
Outlook of Smartphone Usage in BrazilOutlook of Smartphone Usage in Brazil
Outlook of Smartphone Usage in Brazil
 
усан мандал1
усан мандал1усан мандал1
усан мандал1
 
их монгол улс
их монгол улсих монгол улс
их монгол улс
 
Hodolgoonii bodlogo
Hodolgoonii bodlogoHodolgoonii bodlogo
Hodolgoonii bodlogo
 

Similar to ERA Group - Marketing Strategy 2011

MARTKETING PLAN
MARTKETING PLANMARTKETING PLAN
MARTKETING PLAN
guest2188a3
 
Brand Building
Brand BuildingBrand Building
Brand Building
pubuddi shamila
 
Entrepreneurship chapter 1
Entrepreneurship  chapter 1Entrepreneurship  chapter 1
Entrepreneurship chapter 1
macederraco
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...
Lucy Nader
 
Marketing
MarketingMarketing
MISTAKES MARKETERS
MISTAKES MARKETERSMISTAKES MARKETERS
Automobile industry project report
Automobile industry project reportAutomobile industry project report
Automobile industry project report
Prasoon Agarwal
 
Renault motors Internship.
Renault motors Internship.Renault motors Internship.
Renault motors Internship.
Himadri Shekhar
 
Your click bank_market
Your click bank_marketYour click bank_market
Your click bank_market
Flora Runyenje
 
Marketing 1.0-4.0
Marketing 1.0-4.0Marketing 1.0-4.0
Marketing 1.0-4.0
RituJain142
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
daniely50
 
MARKETING STRATEGY content
MARKETING STRATEGY contentMARKETING STRATEGY content
MARKETING STRATEGY content
Phan Phuong
 
Product Policy & Brand Management
Product Policy & Brand Management   Product Policy & Brand Management
Product Policy & Brand Management
Arun Khedwal
 
Mastering ClickBank
Mastering ClickBankMastering ClickBank
Mastering ClickBank
prajwal tagde
 
ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016
Uren Dhanani
 
The Marketing Planning Workbook
The Marketing Planning WorkbookThe Marketing Planning Workbook
The Marketing Planning Workbook
Andrew Pearson
 
Minor project on Nokia
Minor project on NokiaMinor project on Nokia
Minor project on Nokia
AnirudhMehta24
 
Marketing
MarketingMarketing
Leroy Merlin: Customer Satisfaction Project
Leroy Merlin: Customer Satisfaction ProjectLeroy Merlin: Customer Satisfaction Project
Leroy Merlin: Customer Satisfaction Project
Anna Osmanay
 
KAMAL'S CV
KAMAL'S CVKAMAL'S CV
KAMAL'S CV
Kamal Chandwani
 

Similar to ERA Group - Marketing Strategy 2011 (20)

MARTKETING PLAN
MARTKETING PLANMARTKETING PLAN
MARTKETING PLAN
 
Brand Building
Brand BuildingBrand Building
Brand Building
 
Entrepreneurship chapter 1
Entrepreneurship  chapter 1Entrepreneurship  chapter 1
Entrepreneurship chapter 1
 
How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...How Information System Impact Business And How It Can Win...
How Information System Impact Business And How It Can Win...
 
Marketing
MarketingMarketing
Marketing
 
MISTAKES MARKETERS
MISTAKES MARKETERSMISTAKES MARKETERS
MISTAKES MARKETERS
 
Automobile industry project report
Automobile industry project reportAutomobile industry project report
Automobile industry project report
 
Renault motors Internship.
Renault motors Internship.Renault motors Internship.
Renault motors Internship.
 
Your click bank_market
Your click bank_marketYour click bank_market
Your click bank_market
 
Marketing 1.0-4.0
Marketing 1.0-4.0Marketing 1.0-4.0
Marketing 1.0-4.0
 
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docxRodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
Rodney Lawrence  Chapter 16 Marketing Strategy involves a sel.docx
 
MARKETING STRATEGY content
MARKETING STRATEGY contentMARKETING STRATEGY content
MARKETING STRATEGY content
 
Product Policy & Brand Management
Product Policy & Brand Management   Product Policy & Brand Management
Product Policy & Brand Management
 
Mastering ClickBank
Mastering ClickBankMastering ClickBank
Mastering ClickBank
 
ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016ComCap Beauty Overview December 2016
ComCap Beauty Overview December 2016
 
The Marketing Planning Workbook
The Marketing Planning WorkbookThe Marketing Planning Workbook
The Marketing Planning Workbook
 
Minor project on Nokia
Minor project on NokiaMinor project on Nokia
Minor project on Nokia
 
Marketing
MarketingMarketing
Marketing
 
Leroy Merlin: Customer Satisfaction Project
Leroy Merlin: Customer Satisfaction ProjectLeroy Merlin: Customer Satisfaction Project
Leroy Merlin: Customer Satisfaction Project
 
KAMAL'S CV
KAMAL'S CVKAMAL'S CV
KAMAL'S CV
 

Recently uploaded

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Lacey Max
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
Top Forex Brokers Review
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
aragme
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Pridesys IT Ltd.
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
hartfordclub1
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
CLIVE MINCHIN
 

Recently uploaded (20)

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024Best Forex Brokers Comparison in INDIA 2024
Best Forex Brokers Comparison in INDIA 2024
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
2022 Vintage Roman Numerals Men Rings
2022 Vintage Roman  Numerals  Men  Rings2022 Vintage Roman  Numerals  Men  Rings
2022 Vintage Roman Numerals Men Rings
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfGarments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdf
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf2024-6-01-IMPACTSilver-Corp-Presentation.pdf
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Best practices for project execution and delivery
Best practices for project execution and deliveryBest practices for project execution and delivery
Best practices for project execution and delivery
 

ERA Group - Marketing Strategy 2011

  • 1. Marketing Strategy 2011 “We start in the Name of Almighty Allah the most beneficial & the Most merciful ” Presented By: Muzzammil Iqbal Sheikh – Business Development Manager 1
  • 2. Marketing Strategy 2011 Corporate Mission & Objective: Mission : Being in the Business Since 1995 also to become the Country’s best Service Provider in field of Industrial Automation. 2 Objective: To provide second to none Quality Service according to the road map of ISO standards. Values: To remain a part of solution in Industrial Automation.
  • 3.
  • 6. Implementation & Evaluation Control
  • 8. Marketing Strategy 2011 6 E’s for the ERA-Strategy: 4 1. Proliferations 2. Diverse Communication Vehicles – Old Media – New Medium 3. Fragmenting Customer Segment 4. Consumer’s are connected 5.Consumer Behavior 6. Sales & Distribution Touch Points NOTE: Kindly refer to the Handout page 2
  • 9. Marketing Strategy 2011 SEEING IS BELIEVING, true & effective. 5 Please refer the 2nd Element of the Marketing Strategy: Diverse Communication Vehicles – Old Media – TV, RADIO & Press (Effected) – New Medium – INTERNET, BANNERS & Online Videos. NOTE: Kindly refer to the Handout page 2
  • 10.
  • 11. Food & Beverages - 3040
  • 12. Textile & Leather - 2856
  • 13. Importer & Exporter - 2443
  • 14. Automotive - 1383
  • 15. Department Store & Shops – 13
  • 16.
  • 17. 8 NOTE: Kindly refer to the Handout page 5 T E A M W O R K When the Best and the Brightest come together, the Possibilities are endless.
  • 18. TEAM ERA-Group 9 NOTE: Kindly refer to the Handout page 4
  • 19. List of Clientele PROPOSALS 10 NOTE: Kindly refer to the Handout page 6