Amagugu.com is an e-commerce website selling exclusive African merchandise like handpicked, unique pieces and designs to a target audience of mature, wealthy, travelled, and educated foreign collectors. The site aims to tell the unique stories behind each piece and designer. It differentiates itself by offering world-class design and user experience, as well as a full new media marketing strategy. The essence of Amagugu is showcasing African chic, talent, and stories in an exclusive and upmarket way without being cliche or mass produced. The design brief requests feedback on whether the name "Amagugu" represents the brand essence in the online space and to the target audience. It also lists logo, website design,
The document outlines research conducted and insights gained to redesign an online collaboration and networking space. Key findings from observations and conversations with users identified issues like slow loading, difficult navigation, and lack of findability. A major barrier to contribution was identified as a pattern of behavior around lack of time. The proposed redesign focuses on making the space more interconnected, giving users more ownership over content, making programs more flexible and integrated with other discussions, creating a more trusted and enjoyable environment, and opening more areas to wider discussion.
Dan Herron is responsible for marketing GE Oilfield Technology's products in the Western Hemisphere. His portfolio includes full multi-page brochures, one page fact sheets, sales presentations, training videos, direct mailers, trade show materials, newsletters, and photography to promote GE's oilfield technology tools through various printed and digital mediums.
Srivaas are the pioneers of world class residential and commercial real estate development Recognized as one of the earlier adopters of the housing scenario , 2bhk flats in haridwar, property in haridwar
This document summarizes the prices of 0.3 liter Coca-Cola cans from various vendors in a local market. It finds that prices range from 50 RSD at a kiosk to 255 RSD at a club, with an average market price of 112 RSD. It also notes that the product's potential customers are people of any gender or age. The document then lists factors that could impact the price of Coca-Cola, such as ingredients, and notes that demand may be influenced by customer income levels and seasonal events.
Amagugu.com is an e-commerce website selling exclusive African merchandise like handpicked, unique pieces and designs to a target audience of mature, wealthy, travelled, and educated foreign collectors. The site aims to tell the unique stories behind each piece and designer. It differentiates itself by offering world-class design and user experience, as well as a full new media marketing strategy. The essence of Amagugu is showcasing African chic, talent, and stories in an exclusive and upmarket way without being cliche or mass produced. The design brief requests feedback on whether the name "Amagugu" represents the brand essence in the online space and to the target audience. It also lists logo, website design,
The document outlines research conducted and insights gained to redesign an online collaboration and networking space. Key findings from observations and conversations with users identified issues like slow loading, difficult navigation, and lack of findability. A major barrier to contribution was identified as a pattern of behavior around lack of time. The proposed redesign focuses on making the space more interconnected, giving users more ownership over content, making programs more flexible and integrated with other discussions, creating a more trusted and enjoyable environment, and opening more areas to wider discussion.
Dan Herron is responsible for marketing GE Oilfield Technology's products in the Western Hemisphere. His portfolio includes full multi-page brochures, one page fact sheets, sales presentations, training videos, direct mailers, trade show materials, newsletters, and photography to promote GE's oilfield technology tools through various printed and digital mediums.
Srivaas are the pioneers of world class residential and commercial real estate development Recognized as one of the earlier adopters of the housing scenario , 2bhk flats in haridwar, property in haridwar
This document summarizes the prices of 0.3 liter Coca-Cola cans from various vendors in a local market. It finds that prices range from 50 RSD at a kiosk to 255 RSD at a club, with an average market price of 112 RSD. It also notes that the product's potential customers are people of any gender or age. The document then lists factors that could impact the price of Coca-Cola, such as ingredients, and notes that demand may be influenced by customer income levels and seasonal events.
This IT course document outlines topics to teach students how to best use their computer, including how to install programs and use various computer components like the CD drive, keyboard, and mouse. The document also covers how to perform maintenance tasks like removing viruses, keeping the desktop organized, installing a fan, and taking notes on the computer. Additional topics include what key to press if unsure what to do, tools for fixing the computer, balancing computer use, taking work home, cleaning the computer, and overall computer maintenance.
This document outlines one school's process for implementing iPads across its K-5 classrooms. It describes how the principal and technology coordinator spearheaded the initiative by inviting classroom teachers to participate. It details how teachers were provided iPads and carts were set up for shared student use. The document also discusses the professional development and support provided to teachers, as well as plans for ongoing development, upgrades, and expanding use to additional staff and grades over time. Key aspects of planning, such as determining goals, users, facilities, funding, and timelines are also addressed.
El documento describe los componentes principales de una placa base de ordenador, incluyendo el microprocesador, la tienda donde se vende, las especificaciones de un portátil VAIO Serie T13 como su procesador Intel Core i7, capacidad de disco duro de hasta 500GB, y detalles sobre la fuente de alimentación, tarjeta gráfica, disco duro, cables, pantallas modernas como el HP TouchSmart tm2, ratón, teclado e imágenes de puertos.
This document provides information and options for two practical coursework assignments involving multimedia projects for music and film.
For the first assignment, the document discusses creating a website for a band, designing a digipak album packaging, and an advertisement for the digipak. It then examines conventions of artist websites through examples and discusses what a digipak is and provides digipak examples.
The second assignment involves creating a short film and choosing two additional elements between a poster, radio trailer, or film magazine review. The document explores film poster styles and notes that a radio trailer would likely involve voice acting, sound effects and music to engage listeners.
The document discusses the Windows NT registry implementation in the Windows kernel. It provides an overview of the logical and physical structures of the registry, including keys, values, hives, bins and cells. It describes the native NT registry APIs and details how the registry is implemented, including I/O, mounting hives, flushing data, and backup/restore functionality. Limits on registry size are also covered.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document describes seesaw charts that can be used in PowerPoint presentations. The charts include customizable text boxes and icons that can be edited in terms of color, size, and orientation. The images are 100% editable in PowerPoint and can be used to engage audiences and convincingly pitch ideas.
A empresa oferece financiamento imobiliário de até R$ 300 mil para a compra da primeira casa própria, com taxas a partir de 0,8% ao mês. Contate a Minha Primeira Casa pelo telefone (11) 4063 8016 ou e-mail atendimento@MinhaPrimeiraCasa.com.br para saber mais detalhes sobre as condições e requisitos para o financiamento.
O documento fornece um resumo dos principais destaques da APIMEC 2012, incluindo:
1) A evolução da OGX com o aumento de blocos exploratórios, poços perfurados e número de colaboradores e investidores.
2) A apresentação da nova diretoria executiva da OGX.
3) A estratégia da OGX de se tornar a maior empresa privada de exploração e produção de óleo e gás no Brasil, com foco no potencial inexplorado do setor e capacidade finance
This IT course document outlines topics to teach students how to best use their computer, including how to install programs and use various computer components like the CD drive, keyboard, and mouse. The document also covers how to perform maintenance tasks like removing viruses, keeping the desktop organized, installing a fan, and taking notes on the computer. Additional topics include what key to press if unsure what to do, tools for fixing the computer, balancing computer use, taking work home, cleaning the computer, and overall computer maintenance.
This document outlines one school's process for implementing iPads across its K-5 classrooms. It describes how the principal and technology coordinator spearheaded the initiative by inviting classroom teachers to participate. It details how teachers were provided iPads and carts were set up for shared student use. The document also discusses the professional development and support provided to teachers, as well as plans for ongoing development, upgrades, and expanding use to additional staff and grades over time. Key aspects of planning, such as determining goals, users, facilities, funding, and timelines are also addressed.
El documento describe los componentes principales de una placa base de ordenador, incluyendo el microprocesador, la tienda donde se vende, las especificaciones de un portátil VAIO Serie T13 como su procesador Intel Core i7, capacidad de disco duro de hasta 500GB, y detalles sobre la fuente de alimentación, tarjeta gráfica, disco duro, cables, pantallas modernas como el HP TouchSmart tm2, ratón, teclado e imágenes de puertos.
This document provides information and options for two practical coursework assignments involving multimedia projects for music and film.
For the first assignment, the document discusses creating a website for a band, designing a digipak album packaging, and an advertisement for the digipak. It then examines conventions of artist websites through examples and discusses what a digipak is and provides digipak examples.
The second assignment involves creating a short film and choosing two additional elements between a poster, radio trailer, or film magazine review. The document explores film poster styles and notes that a radio trailer would likely involve voice acting, sound effects and music to engage listeners.
The document discusses the Windows NT registry implementation in the Windows kernel. It provides an overview of the logical and physical structures of the registry, including keys, values, hives, bins and cells. It describes the native NT registry APIs and details how the registry is implemented, including I/O, mounting hives, flushing data, and backup/restore functionality. Limits on registry size are also covered.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document describes seesaw charts that can be used in PowerPoint presentations. The charts include customizable text boxes and icons that can be edited in terms of color, size, and orientation. The images are 100% editable in PowerPoint and can be used to engage audiences and convincingly pitch ideas.
A empresa oferece financiamento imobiliário de até R$ 300 mil para a compra da primeira casa própria, com taxas a partir de 0,8% ao mês. Contate a Minha Primeira Casa pelo telefone (11) 4063 8016 ou e-mail atendimento@MinhaPrimeiraCasa.com.br para saber mais detalhes sobre as condições e requisitos para o financiamento.
O documento fornece um resumo dos principais destaques da APIMEC 2012, incluindo:
1) A evolução da OGX com o aumento de blocos exploratórios, poços perfurados e número de colaboradores e investidores.
2) A apresentação da nova diretoria executiva da OGX.
3) A estratégia da OGX de se tornar a maior empresa privada de exploração e produção de óleo e gás no Brasil, com foco no potencial inexplorado do setor e capacidade finance
5. motieven storytelling
• ordening: complexe zaken begrijpelijk maken
• beleving: feiten en cijfers vertalen naar
emotie
• waardeorientatie
• leiderschap accentueren
• a.d.hand van verhalen leren we de wereld
om ons heen en ons zelf te begrijpen
maandag 12 april 2010
6. fictie of non fictie
• de bijbel
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7. als je iets begrijpt van
verhaalstructuren
• kun je er mee spelen
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14. non lineair
• raamvertelling
• flash back
• slot aan begin
• cirkelvertelling
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15. dramatisch
• expositie (thema’s, subthema’s, motorisch
element)
• ontwikkeling ((plot)ontwikkeling, obstakels
doen zich voor
• crisis (confrontatie thema’s, botsing)
• afwikkeling (herorientatie, verdere
ontwikkeling van het conflict)
• katastrofe (climax,oplossing, afrekening,
inzicht, loutering)
• slot (afsluiting, epiloog, nog lang en gelukkig)
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16. lyrisch/poetisch
• vraagt grote vormvastheid
• bijvoorbeeld koyaanisquatski
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17. episch
• werk van grote omvang zowel als geheel als
als serie waarin een groot tijdsbestek wordt
omvat
• bijv. oorlog en vrede (BBC 26 afleveringen)
• bijv. Heimat van Edgar Reitz
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18. vormen uit de muziek
• lied (A-B-A + coda)
• refrein (A-B-A-C-A-D etc. + coda)
• rondo (A-B-A-*C*-A-B-A +coda)
• thema met variaties
• leitmotief (rode draad)
• sonate ( expositie: thema a/thema b,
doorwerking: ontwikkeling thematisch
materiaal,reprise: herhaling thema’s, coda)
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20. Problem
(tension) Solution
(resolution)
Beginning Transformation End
(Dillingham, 2003; modified Ohler 2005)
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21. Problem
(tension) Solution
(resolution)
Story
Beginning Transformation End
(Ohler, 2005)
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22. Aristotle
- - Middle - -
peripeteia
(reversal of fortune)
complication anagnorisis
(transformation, realization)
tying of the knot untying
End
(denouement)
Aristotle - Story Map/Diagram
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23. Freytag’s story pyramid
Inciting incident Resolution
("untying the knot”)
From DIE TECHNIK DES DRAMAS by Freytag, 1863
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24. Breneman
Minor climaxes
Quick ending
after climax
From ONCE UPON A TIME - A STORYTELLING BOOK by Breneman and Breneman
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25. Start your story anywhere…
Opportunities or
challenges for your
students? Start here… Middle
(conflict, growth)
- challenge -meet
challenge
- opportunity
‘Problem/ resolution -realize
- obstacle Problem scenario you want to Solution opportunity
- goal flesh out? Start here… -overcome
(tension) (resolution) obstacle
-reach goal
Build story around a key
I rarely start here…
transformation you want
to illustrate… closure
Transformation?
Ordinary life… “Life” resumes…
Do you have a “moral” you want
students to understand? Start End
here and work backwards…
(Dillingham, 2003; modified, Ohler 2005)
maandag 12 april 2010
26. essentie: drama maken
• premisse
• begin: expositie
• midden: de ontwikkeling
• eind: de afwikkeling
• tenminste 2 wendingen (turningpoints)
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27. Hollywoodvertaling
• lengte film 90 tot 110 ‘
• 1e wending na ca. 10 ‘
• 2e wending (naar de ontknoping) 10 ‘ voor
het eind
• bij bijv 50’ film: 1e wending binnen 5’, 2e 5’
voor het eind
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28. 3 andere
structuurprincipes
• drama is dynamisch (leidt tot verandering)
• het eind staat i.v.m. het begin (zodat de
veranderingen aan het eind logischerwijs uit
het begin te begrijpen zijn)
• film vertelt in scénes ( de rangschikking van
feiten/gebeurtenissen geschied in sequenties)
maandag 12 april 2010
29. drama en non fictie
• doe je de waarheid geen geweld aan als je
dramastructuren loslaat op de
‘werkelijkheid’?
• het is een manier van ordenen/kiezen
• je maakt altijd keuzes bij onderwerpskeuze,
invalshoek, research/schrijfproces,productie
en regie, montage
maandag 12 april 2010
30. personages en
identificatie
• personages hebben een functionele rol in
feitenoverdracht als in dramatische
ontwikkeling
• kijker/lezer zoekt onbewust een vorm van
herkenning met de optredende(n)
• protagonist-antagonist
• boef, querulant, boodschapper, spion,
diplomaat,heerser, slachtoffer, manipulator,
fatale vrouw, profeet, leermeester, leerling,
filosoof, verlosser, de ‘loser’, de ‘killer’.
maandag 12 april 2010
31. personages en
identificatie 2
• het koor:
• stem van het volk: ontzetting/mededogen
t.a.v. de (dramatische) gebeurtenissen
• zij leveren kritisch/instemmend commentaar
maandag 12 april 2010
32. aan de slag
met beelden + tekst
• krantenbericht:
• kop: Paarden Marrum gered
• lead: drie dagen lang stonden 170 paarden
omringt door zeewater op een dobbe aan
de waddenkust te wachten op hun redders.
Het leger kon geen uitkomst bieden.
Uiteindelijk werden de paarden gered door
zes amazones.
maandag 12 april 2010
33. beeldtaal
• alles in beeld vertelt een verhaal of je dat nu
wilt of niet.
maandag 12 april 2010
92. Start your story anywhere…
Opportunities or
challenges for your
students? Start here… Middle
(conflict, growth)
- challenge -meet
challenge
- opportunity
‘Problem/ resolution -realize
- obstacle Problem scenario you want to Solution opportunity
- goal flesh out? Start here… -overcome
(tension) (resolution) obstacle
-reach goal
Build story around a key
I rarely start here…
transformation you want
to illustrate… closure
Transformation?
Ordinary life… “Life” resumes…
Do you have a “moral” you want
students to understand? Start End
here and work backwards…
(Dillingham, 2003; modified, Ohler 2005)
maandag 12 april 2010
93. niet alleen voor
fotonieuwsboek
• printmedia (eigen dramawetten)
• film: fictie, nonfictie
• online media (extra: interactiviteit/diverse
routes/storymaking)
• game (interactief, maar vaak minder dan je
denkt)
• (experience)marketing (imagineering, events,
crossmedia)
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94. voorbeeld
• inconvenient truth
• wie is eigenlijk het belangrijkste personage?
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95. voorbeeld
• boston interactieve documentaire
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98. voorbeelden
imagineering
k wil heel vervelend zijn
maar deze reclame is
pure oplichterij! Deze
reclame is niet, zoals
vele denken, in Italië
opgenomen maar in
Spanje, één van de
vrouwen is namelijk
Spaans. Het is in een
fabriek opgenomen die
maandag 12 april 2010
100. verhalen zijn gevaarlijk?
• ons bewustzijn is verloren gegaan door de
beeldcultuur (Christopher Lasch);
• mensen hebben een extern bewustzijn over
zichzelf gekregen. ‘ Men ervaart zijn ik alsof
het optreedt voor vrienden en onbekenden’.
• mensen zien zichzelf alsof ze figureren in een
docudrama, een soap.
• het echte leven: frustratie,
teleurstelling,verveling, eenzaamheid
• voorbeelden marketing en politiek
maandag 12 april 2010
101. nieuwsgierig
• google storytelling
• Het geheim van Hollywood, Paul Ruven
• Speelfilms maken, Roemer Lievaart
• Handbook filmnarration, Peter Verstraten
• Cinematic Storytelling, Sijll
• Vertellen werkt, Bijl, Baars
• Storytelling, de kracht van verhalen in
communicatie
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102. nieuwsgierig 2
• De marktwaarde van een geloofwaardig
verhaal
• Imagineering, Nijs en Peters
• De emotiemarkt, Susanne Piét
• De Aarsmancollectie, Hans Aarsman
• Een nieuwe kijk op de experience economy,
Boswijk, Thijssen, Peelen
maandag 12 april 2010
103. en ze leefden nog lang
en gelukkig.....
maandag 12 april 2010
104. en ze leefden nog lang
en gelukkig.....
• of ze gingen dood
• of ?
maandag 12 april 2010