The document discusses small-scale industries and provides an example of Amul, a successful small-scale dairy cooperative in India. Small-scale industries are important to economies due to their lower capital requirements, flexibility, ability to focus on local markets, job creation, regional development, and promotion of entrepreneurship and competition. Amul was founded in 1946 in Gujarat and has become India's largest milk producer through its collection and supply chain management, low-cost strategy, diverse products, and strong distribution network.

1. Entrepreneurship Development
Prof - Maria Saleh
Name :- Ritikshankar Yadav
Roll No :- 109
3year (5semester)

2. TOPIC -
SUCCESS
STORY OF
SMALL SCALE
INDUSTRY

3. SMALL SCALE
INDUSTRIES
Small-scale industries, also known as micro,
small, and medium enterprises (MSMEs),
refer to businesses that operate on a
relatively small scale in terms of production
capacity, investment, and number of
employees. These enterprises are an
essential part of any economy.

4. The growth of small-scale industries can be
attributed to several reasons:
1. Lower Capital Requirements
2. Flexibility and Innovation
3. Local Market Focus
4. Employment Generation
5. Regional Development
6. Entrepreneurship and Skill Development
7. Diverse Product Range
8.Technology and Innovation Adoption
9.Promotion of Competition
10. Environmental Sustainability

5. EXAMPLE
Formed in 1946 by Dr. Verghese Kurien
It was found in Gujarat.
Brand name is taken from Sanskrit word
"Amoolya"meaning precious.
Full name "Anand Milk Union Limited"
Managed By Gujarat Co-Operative Milk
Marketing Federation.
Amul has spurred the white revolution in
India, which has made India the largest
producer of Milk and Milk products in the
world.

6. Amul Strategy
Collection Chain Supply Chain
Weighing the Milk Storing the milk
Determination of Fat content Processing the milk
Calculation of the purchase
price
Distributing the milk

7. Reason for success
● Robust Supply Chain
● Low Cost Strategy
● Diverse Product Mix
● Strong Distribution Network
● Technology and E-intiative