If you ask a website owner who has it live for more than a decade now about traffic, you’ll probably hear that it’s more than he could ask for. But now ask him what about the sales; this question will make his eyes a bit watery coz having a ton of traffic doesn’t mean they are all converting. There are a thousand reasons why people don’t like to buy from your website. It could be, the prices are too much or you don’t offer free shipping or you charge too much for it. It can even be the lack of responsiveness.